{"id":1915,"date":"2022-04-04T09:21:12","date_gmt":"2022-04-04T06:21:12","guid":{"rendered":"https:\/\/bionluk.com\/blog\/?p=1915"},"modified":"2022-04-05T13:04:04","modified_gmt":"2022-04-05T10:04:04","slug":"seo-guncelleme-urun-sayfalari","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/seo-guncelleme-urun-sayfalari","title":{"rendered":"Google SEO G\u00fcncellemesi: \u00dcr\u00fcn Sayfalar\u0131 Optimizasyonunda Neler Oldu?"},"content":{"rendered":"\n<p>\u0130nternette gezinirken i\u015fletmenle kar\u015f\u0131la\u015fan kullan\u0131c\u0131lar\u0131n g\u00f6z\u00fcne ilk tak\u0131lan unsurlardan biri, ba\u015fka kullan\u0131c\u0131lar\u0131n seninle ilgili b\u0131rakt\u0131\u011f\u0131 yorum ve incelemeler. \u0130\u015f b\u00f6yle olunca, markan\u0131n tan\u0131n\u0131rl\u0131\u011f\u0131, g\u00fcvenilirli\u011fi, tutarl\u0131l\u0131\u011f\u0131 ve akla gelebilecek bir\u00e7ok \u00f6l\u00e7\u00fct\u00fcn buradaki yans\u0131mas\u0131 olduk\u00e7a kritik bir \u00f6nem ta\u015f\u0131makta. Google, \u00fcr\u00fcn incelemelerindeki yorumlar\u0131n niteli\u011fini art\u0131rmak ve markan\u0131n daha do\u011fru geri bildirimler almas\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7mak i\u00e7in arama algoritmas\u0131n\u0131 g\u00fcncelliyor.<\/p>\n\n\n\n<p>Bu geli\u015fmenin \u0131\u015f\u0131\u011f\u0131nda, <a href=\"https:\/\/bionluk.com\/freelancer-bul\/arama-motoru-optimizasyonu-seo\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/bionluk.com\/freelancer-bul\/arama-motoru-optimizasyonu-seo\" rel=\"noreferrer noopener\">SEO yakla\u015f\u0131m\u0131n\u0131<\/a> do\u011frudan etkileyecek ve bu nedenle g\u00f6z \u00f6n\u00fcnde bulundurman gereken birka\u00e7 husus bulunuyor.<\/p>\n\n\n\n<p>Ge\u00e7ti\u011fimiz haftalarda, arama algoritmas\u0131 ince ayarlar\u0131n\u0131n (tweaks) bir par\u00e7as\u0131 olarak Google, arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnt\u00fclenen yorumlar\u0131n kalitesini iyile\u015ftirmek i\u00e7in izlenecek ad\u0131mlar\u0131 a\u00e7\u0131klayan bir <a href=\"https:\/\/blog.google\/products\/search\/more-helpful-product-reviews\/\" target=\"_blank\" rel=\"noopener\">tan\u0131t\u0131m yay\u0131nlad\u0131.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-in-aciklamasi-ise-su-sekilde\"><strong><em><a href=\"https:\/\/blog.google\/products\/search\/more-helpful-product-reviews\/\" target=\"_blank\" rel=\"noopener\">Google\u2019\u0131n <\/a>a\u00e7\u0131klamas\u0131 ise \u015fu \u015fekilde:<\/em><\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<p><em>&#8220;Ge\u00e7ti\u011fimiz y\u0131l boyunca, Google Arama&#8217;da g\u00f6r\u00fcnt\u00fcledi\u011fimiz \u00fcr\u00fcn incelemelerini geli\u015ftirmek i\u00e7in \u00e7al\u0131\u015ft\u0131k. Di\u011fer ama\u00e7lar\u0131n\u0131n yan\u0131 s\u0131ra ilk g\u00fcncellemelerimiz, yorumlar\u0131n \u00fcr\u00fcnler hakk\u0131nda uzmanl\u0131klar\u0131n\u0131 payla\u015fan ki\u015filerden ve do\u011frudan ilk elden \u00e7\u0131kan ara\u015ft\u0131rmalardan gelmesini sa\u011flamaya yard\u0131mc\u0131 olmak i\u00e7in tasarland\u0131. [Bu son] g\u00fcncelleme ise, Google Arama&#8217;da \u00e7\u0131kan \u00fcr\u00fcn yorumlar\u0131n\u0131n belirli kriterleri kar\u015f\u0131lad\u0131\u011f\u0131ndan emin olmak ad\u0131na bu \u00e7al\u0131\u015fmay\u0131 esas al\u0131yor.&#8221;<\/em><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#1ab887\"><strong>Arama yapan ki\u015filere yorum analizlerini (insights) en iyi \u015fekilde aktarmak i\u00e7in, Google\u2019\u0131n \u015fu aralar \u00f6n plana \u00e7\u0131kard\u0131\u011f\u0131 ve \u00fcr\u00fcn incelemelerinde bulunmas\u0131 gereken \u00f6zellikleri kullanmal\u0131s\u0131n:<\/strong><\/p>\n\n\n\n<ul><li>Belirli bir \u00f6\u011fenin faydalar\u0131n\u0131 ve \u00e7ekici y\u00f6nlerini belirtip vurgulamal\u0131, bir \u00fcr\u00fcn\u00fcn performans\u0131na veya \u00f6nceki s\u00fcr\u00fcmlerinden daha farkl\u0131 oldu\u011fu y\u00f6nlerine ili\u015fkin yard\u0131m\u0131 dokunacak ayr\u0131nt\u0131lar\u0131 eklemelisin.<\/li><li>\u00dcr\u00fcnleri ger\u00e7ekten kullan\u0131p denemi\u015f ki\u015filerden gelen yorumlara ve \u00fcr\u00fcn\u00fcn fiziksel olarak nas\u0131l oldu\u011funu veya nas\u0131l kullan\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6steren incelemelere \u00f6ncelik vermelisin.<\/li><li>\u00dcr\u00fcn\u00fcn \u00fcreticisinin sa\u011flad\u0131\u011f\u0131 bilgilerle yetinmemeli ve g\u00f6rseller, ses veya yorum yazanlar\u0131n detayland\u0131rd\u0131\u011f\u0131 ki\u015fisel ve de dolay\u0131s\u0131yla \u00f6zg\u00fcn kullan\u0131c\u0131 deneyimlerini dahil etmelisin.<\/li><li>\u00dcr\u00fcnlerinin, ba\u015fka markalar\u0131n benzer \u00fcr\u00fcnleri ile k\u0131yaslanmas\u0131n\u0131 sa\u011flamal\u0131 ve rakiplerinden ayr\u0131l\u0131p \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 k\u0131s\u0131mlar\u0131na dikkat \u00e7ekmelisin.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/Google-SEO-1024x640.jpeg\" alt=\"seo\" class=\"wp-image-1917\" srcset=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/Google-SEO-1024x640.jpeg 1024w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/Google-SEO-300x188.jpeg 300w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/Google-SEO-768x480.jpeg 768w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/Google-SEO.jpeg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><strong><em>Kaynak: <a href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fwww.seondex.com%2Fseo-nedir-nasil-yapilir&amp;psig=AOvVaw0_3mR-bB0Ye2G7gAsJtrKx&amp;ust=1649139173227000&amp;source=images&amp;cd=vfe&amp;ved=0CAwQjhxqFwoTCJjm2Kfg-fYCFQAAAAAdAAAAABAD\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fwww.seondex.com%2Fseo-nedir-nasil-yapilir&amp;psig=AOvVaw0_3mR-bB0Ye2G7gAsJtrKx&amp;ust=1649139173227000&amp;source=images&amp;cd=vfe&amp;ved=0CAwQjhxqFwoTCJjm2Kfg-fYCFQAAAAAdAAAAABAD\" rel=\"noreferrer noopener\">SEOndex<\/a><\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"urun-sayfalari-optimizasyonunun-seo-calismasina-katkisi\">\u00dcr\u00fcn Sayfalar\u0131 Optimizasyonunun Seo \u00c7al\u0131\u015fmas\u0131na Katk\u0131s\u0131<\/h2>\n\n\n\n<p>Elbette bir marka olarak, kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn\u00fc incelemelerinin ard\u0131ndan yazacaklar\u0131 yorumlar \u00fczerindeki kontrol\u00fcn s\u0131n\u0131rl\u0131. Fakat onaylanm\u0131\u015f bir inceleme hizmeti kullan\u0131yor veya m\u00fc\u015fteri g\u00f6r\u00fc\u015flerini dahil etmek istiyorsan, ya da belki de influencer pazar\u0131na a\u00e7\u0131l\u0131p kampanyalar\u0131na dahil olmay\u0131 planl\u0131yorsan, bu g\u00f6nderideki notlar\u0131 dikkate alarak inceleme performans\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karabilir ve yakla\u015f\u0131m\u0131n\u0131 do\u011fru bir \u015fekilde y\u00f6nlendirebilirsin.<\/p>\n\n\n\n<p>Genel olarak burada s\u0131ralad\u0131\u011f\u0131m\u0131z \u00f6neriler, istedi\u011fin inceleme t\u00fcrleri i\u00e7in olduk\u00e7a faydal\u0131 ve yol g\u00f6stericiler. Markan\u0131 \u00f6n plana \u00e7\u0131karacak i\u015finin ehli destek\u00e7ilerin i\u015fletmen veya \u00fcr\u00fcnlerin hakk\u0131nda payla\u015f\u0131m yapmalar\u0131n\u0131 istiyorsan bu t\u00fcr analizlere ihtiyac\u0131n var.<\/p>\n\n\n\n<p>Bir kere daha alt\u0131n\u0131 \u00e7izecek olursak, insanlar\u0131n ne s\u00f6yleyece\u011fini dikte edemezsin ancak geri bildirim isterken ve yorumlarla ili\u015fkili olarak verece\u011fin tan\u0131t\u0131mlar\u0131n plan\u0131n\u0131 yaparken onlara yol g\u00f6sterebilirsin.<\/p>\n\n\n\n<p>Bu konuyla ilgili biraz daha tavsiyeye ihtiya\u00e7 duyuyorsan, \u00fcr\u00fcnlerinde sergilemek istenenlerle uyumlu olarak Google taraf\u0131ndan yay\u0131nlanan &#8220;<a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/ecommerce\/write-high-quality-product-reviews\" target=\"_blank\" rel=\"noopener\">Kaliteli Yorumlar Nas\u0131l Yaz\u0131l\u0131r<\/a>&#8221; makalesini inceleyebilirsin.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">tan\u0131t\u0131mlar\u0131n plan\u0131n\u0131 yaparken onlara yol g\u00f6sterebilirsin.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#fdfdfd\">tan\u0131t\u0131mlar\u0131n plan\u0131n\u0131 yaparken onlara yol g\u00f6sterebilirsin.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/03\/a1aa19fb-87dc-43a2-b444-0d00d49af9a4.jpeg\" alt=\"\" class=\"wp-image-1801\" srcset=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/03\/a1aa19fb-87dc-43a2-b444-0d00d49af9a4.jpeg 200w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/03\/a1aa19fb-87dc-43a2-b444-0d00d49af9a4-150x150.jpeg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top has-theme-color-five-color has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"has-text-align-center has-theme-color-five-color has-text-color wp-block-heading\" id=\"ilayda-cebi\"><a href=\"https:\/\/bionluk.com\/ilaydacebi\/\" data-type=\"URL\" data-id=\"https:\/\/bionluk.com\/ilaydacebi\/\">\u0130layda \u00c7ebi<\/a><\/h5>\n\n\n\n<p class=\"has-text-align-center has-theme-color-five-color has-text-color\"><em>\u00c7evirmen<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ge\u00e7ti\u011fimiz haftalarda Google, tweaks&#8217;im bir par\u00e7as\u0131 olarak, arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnt\u00fclenen yorumlar\u0131n kalitesini iyile\u015ftirmek i\u00e7in izlenecek ad\u0131mlar\u0131 a\u00e7\u0131klad\u0131. Neler olup bitti\u011fini ke\u015ffetmek i\u00e7in t\u0131kla!<\/p>\n","protected":false},"author":1,"featured_media":1916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[56,30,35],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/seo.jpeg",1056,600,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/seo-150x150.jpeg",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/seo-300x170.jpeg",300,170,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/seo-768x436.jpeg",768,436,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/seo-1024x582.jpeg",1024,582,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/seo.jpeg",1056,600,false],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/seo.jpeg",1056,600,false],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/seo.jpeg",1056,600,false],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/seo.jpeg",1056,600,false],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/seo.jpeg",1056,600,false],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/seo.jpeg",1056,600,false],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/seo.jpeg",1056,600,false],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/seo-900x600.jpeg",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/seo-600x600.jpeg",600,600,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/04\/seo-600x600.jpeg",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"Ge\u00e7ti\u011fimiz haftalarda Google, tweaks'im bir par\u00e7as\u0131 olarak, arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnt\u00fclenen yorumlar\u0131n kalitesini iyile\u015ftirmek i\u00e7in izlenecek ad\u0131mlar\u0131 a\u00e7\u0131klad\u0131. Neler olup bitti\u011fini ke\u015ffetmek i\u00e7in t\u0131kla!","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/1915"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=1915"}],"version-history":[{"count":3,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/1915\/revisions"}],"predecessor-version":[{"id":1932,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/1915\/revisions\/1932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/1916"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=1915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=1915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=1915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}