{"id":2099,"date":"2022-05-23T09:42:20","date_gmt":"2022-05-23T06:42:20","guid":{"rendered":"https:\/\/bionluk.com\/blog\/?p=2099"},"modified":"2022-05-23T16:22:25","modified_gmt":"2022-05-23T13:22:25","slug":"youtube-analizi-ile-kanalini-buyutmek","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/youtube-analizi-ile-kanalini-buyutmek","title":{"rendered":"Youtube Veri Analizi G\u00fcncellemesi ile Kanal\u0131n\u0131 Nas\u0131l B\u00fcy\u00fctebilirsin?"},"content":{"rendered":"\n

Art\u0131k Youtube kanal\u0131n\u0131 b\u00fcy\u00fctmene yard\u0131mc\u0131 olacak yeni bir ara\u00e7 var: Arama Analizleri (Search Insights)! Youtube\u2019un t\u00fcm i\u00e7erik \u00fcreticilerine sundu\u011funu duyurdu\u011fu bu \u00f6zellik<\/a>, insanlar\u0131n uygulamada yapt\u0131\u011f\u0131 aramalara g\u00f6re YouTube stratejini hassasla\u015ft\u0131r\u0131p iyile\u015ftirmene olanak sa\u011flayan bir dizi yeni veri noktas\u0131na eri\u015fmeni sa\u011fl\u0131yor. Bakal\u0131m yeni g\u00fcncellemeler pazarlama statejilerini <\/a>geli\u015ftirmede sana ne gibi avantajlar sa\u011flayacak?<\/p>\n\n\n\n

Youtube Veri Kaynaklar\u0131<\/h2>\n\n\n\n

YouTube ilk olarak ge\u00e7ti\u011fimiz y\u0131l\u0131n Kas\u0131m ay\u0131nda<\/a>, hem kanal\u0131nla hem de i\u00e7eri\u011finle ve ayr\u0131ca daha genel arama sorgular\u0131yla da ba\u011flant\u0131l\u0131 olarak, kullan\u0131c\u0131lar\u0131n uygulamada ne arad\u0131\u011f\u0131na ili\u015fkin bilgileri i\u00e7eren Arama Analizleri’ne genel bir bak\u0131\u015f sunmu\u015ftu.<\/p>\n\n\n\n

Burada g\u00f6rebilece\u011fin gibi, masa\u00fcst\u00fcnden Youtube Studio\u2019da oturum a\u00e7t\u0131ktan sonra, \u00f6nce \u201cAnalytics\u201d ard\u0131ndan da \u201cAra\u015ft\u0131rma (Research)\u201d \u00f6\u011fesini se\u00e7erek Arama Analizleri\u2019ne eri\u015febilirsin. Arama Analizleri, her birinin genel arama hacmiyle birlikte izleyicilerinin ilgilendi\u011fi temel konular hakk\u0131nda ve her bir sorguya g\u00f6re kanal\u0131n\u0131n toplad\u0131\u011f\u0131 trafik miktar\u0131 ile ilgili bilgi sa\u011fl\u0131yor.<\/p>\n\n\n\n

YouTube ayr\u0131ca, \u201cy\u00fcksek hacimli e\u015fle\u015fme getirmeyen arama terimleri\u201d olarak a\u00e7\u0131klayabilece\u011fimiz “\u0130\u00e7erik Eksiklikleri (Content Gap)” sorgular\u0131 i\u00e7in bir i\u015faretleyici sunuyor. Youtube\u2019un bu sorgular\u0131 vurgularken ki ana fikri ise i\u00e7erik \u00fcreticilerine, piyasada bulunmayan yeni i\u00e7erikler olu\u015fturmalar\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7arak yeni f\u0131rsatlar sunmak ve emeklerinin kar\u015f\u0131l\u0131\u011f\u0131n\u0131 almalar\u0131 i\u00e7in alternatif yollar sa\u011flamak. B\u00f6ylece i\u00e7erik olu\u015fturucular, halihaz\u0131rda uygulamada bulunan mevcut videolar taraf\u0131ndan sunulmayan aramalarla uyumlu i\u00e7erikler \u00fcretmeye odaklanabilecekler.<\/p>\n\n\n\n

Ayr\u0131ca bu sekme i\u00e7erisinde, hedef kitlenin veya Youtube\u2019daki izleyicilerin son 28 g\u00fcn i\u00e7erisinde herhangi bir anahtar kelimeye dayal\u0131 olarak yapt\u0131\u011f\u0131 en yayg\u0131n arama sonu\u00e7lar\u0131 <\/p>\n\n\n\n

hakk\u0131nda bilgi alman\u0131 sa\u011flayan “YouTube’daki Aramalar (Searches Across YouTube)” \u00f6\u011fesi de yer al\u0131yor.<\/p>\n\n\n\n

Dolay\u0131s\u0131yla, platformdaki en yayg\u0131n \u201cnas\u0131l yap\u0131l\u0131r\u201d aramalar\u0131n\u0131n neler oldu\u011funu \u00f6\u011frenmek istiyorsan, arama terimi olarak \u201cnas\u0131l yap\u0131l\u0131r\u201d yazman yeterli!<\/p>\n\n\n\n

Youtube Verilerini Okumada Destekleyici Google \u00dcr\u00fcnleri<\/h2>\n\n\n\n

YouTube’daki Aramalar, YouTube kanal trafi\u011fini neyin y\u00f6nlendirdi\u011fi ve i\u00e7erik \u00e7al\u0131\u015fmalar\u0131n\u0131 bu trendlerle uyumlu hale getirmek i\u00e7in nas\u0131l optimize edebilece\u011fin konusunda daha fazla bilgi elde edinmeni sa\u011flarken, Google Search Console<\/a> ve Google Trendler’e<\/a> benzer bir \u015fekilde pazarlamac\u0131lar i\u00e7in \u00e7ok kullan\u0131\u015fl\u0131 bir ara\u00e7 haline de gelme \u00f6zelli\u011fini ta\u015f\u0131yor.<\/p>\n\n\n\n

YouTube bu \u00f6\u011fenin ilk kez m\u00fc\u015fterilere sunulmas\u0131nda, arama e\u011filimleri bilgilerini besleyen verilerin yaln\u0131zca ABD, \u0130ngiltere, Kanada, Avustralya ve Hindistan’daki kullan\u0131c\u0131lardan gelen arama etkinliklerini i\u00e7erece\u011fini belirtiyor. YouTube k\u0131sa s\u00fcre i\u00e7erisinde daha fazla b\u00f6lgeyi dahil etmek i\u00e7in \u00e7al\u0131\u015f\u0131yor, ancak bu pazarlarda olmasan bile bu analizler, uygulamaya daha fazla ilgi g\u00f6sterildi\u011finin bir g\u00f6stergesi niteli\u011finde.<\/p>\n\n\n\n

Nisan ay\u0131n\u0131n sonundan itibaren t\u00fcm kullan\u0131c\u0131lara sunulmu\u015f olan ve kesinlikle incelemen gerekti\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz Arama Analizleri\u2019ne, YouTube Studio uygulamas\u0131n\u0131n masa\u00fcst\u00fc s\u00fcr\u00fcm\u00fcnden g\u00f6z atabilirsin! <\/p>\n","protected":false},"excerpt":{"rendered":"

Youtube Search Insights ile kanal\u0131n\u0131 organik olarak b\u00fcy\u00fctmek ve verilleri do\u011fru \u015fekilde okumak m\u00fcmk\u00fcn. Dha fazlas\u0131 i\u00e7in yaz\u0131m\u0131za g\u00f6z at!<\/p>\n","protected":false},"author":1,"featured_media":2103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[40],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/05\/bloog.jpeg",1056,600,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/05\/bloog-150x150.jpeg",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/05\/bloog-300x170.jpeg",300,170,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/05\/bloog-768x436.jpeg",768,436,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/05\/bloog-1024x582.jpeg",1024,582,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/05\/bloog.jpeg",1056,600,false],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/05\/bloog.jpeg",1056,600,false],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/05\/bloog.jpeg",1056,600,false],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/05\/bloog.jpeg",1056,600,false],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/05\/bloog.jpeg",1056,600,false],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/05\/bloog.jpeg",1056,600,false],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/05\/bloog.jpeg",1056,600,false],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/05\/bloog-900x600.jpeg",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/05\/bloog-600x600.jpeg",600,600,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/05\/bloog-600x600.jpeg",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"Youtube Search Insights ile kanal\u0131n\u0131 organik olarak b\u00fcy\u00fctmek ve verilleri do\u011fru \u015fekilde okumak m\u00fcmk\u00fcn. Dha fazlas\u0131 i\u00e7in yaz\u0131m\u0131za g\u00f6z at!","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2099"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=2099"}],"version-history":[{"count":1,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2099\/revisions"}],"predecessor-version":[{"id":2101,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2099\/revisions\/2101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/2103"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=2099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=2099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=2099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}