{"id":2183,"date":"2022-07-31T16:23:27","date_gmt":"2022-07-31T13:23:27","guid":{"rendered":"https:\/\/bionluk.com\/blog\/?p=2183"},"modified":"2022-07-31T16:23:28","modified_gmt":"2022-07-31T13:23:28","slug":"ilgi-cekici-baslik-yaratmak","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/yazi-ceviri\/ilgi-cekici-baslik-yaratmak","title":{"rendered":"\u0130lgi \u00c7ekici Ba\u015fl\u0131k Yaratman\u0131n 3 Yolu"},"content":{"rendered":"\n

Metin yazar\u0131<\/a>, ileti\u015fimindeki ustal\u0131\u011f\u0131 ve d\u00fc\u015f\u00fcncesini d\u00fcnyaya duyurabilme g\u00fcc\u00fcyle bilinir. E\u011fer ki sen de fikirlerinle gurur duyuyorsan, ilgi \u00e7ekici ba\u015fl\u0131klar\u0131 nas\u0131l yazaca\u011f\u0131n\u0131 kesinlikle \u00f6\u011frenmen gerekiyor!<\/p>\n\n\n\n

Pazarlama hikayeni, sesini duyurmak istedi\u011fin hedef kitleye sunmak i\u00e7in ilk f\u0131rsat\u0131n, bu ba\u015fl\u0131klardan ge\u00e7iyor. Bu nedenle en \u00f6nemli noktalar\u0131n\u0131 a\u00e7\u0131k ve net bir \u015fekilde belirtti\u011finden emin olmal\u0131s\u0131n.<\/p>\n\n\n\n

Atlamaman gereken bir di\u011fer kritik nokta ise, kulland\u0131\u011f\u0131n dilin hedef kitlendeki insanlara hitap etmesi ve daha fazlas\u0131n\u0131 \u00f6\u011frenmek istemelerini sa\u011flamas\u0131ndan ge\u00e7iyor.<\/p>\n\n\n\n

Daha \u0130yi Ba\u015fl\u0131klar Nas\u0131l Yaz\u0131l\u0131r<\/strong>?<\/h2>\n\n\n\n

\u00d6ncelikle, hedef anahtar kelime<\/a> dizilimlerini kullanarak ba\u015fl\u0131klar\u0131 nas\u0131l yazaca\u011f\u0131n\u0131 \u00f6\u011frenmen gerekiyor. Sonras\u0131nda ise temel ba\u015fl\u0131k kurallar\u0131yla yetinmeyip daha fazlas\u0131n\u0131 yapmak ad\u0131na a\u015fa\u011f\u0131daki istemleri kullanabilirsin.<\/p>\n\n\n\n

A\u015fa\u011f\u0131daki sorulardan yard\u0131m alarak, ba\u015fl\u0131klar\u0131n\u0131n olabilecek en etkili hale gelmesini sa\u011flayabilirsin:<\/p>\n\n\n\n

\u2022 Bu i\u00e7erikten kimler faydalanacak?<\/p>\n\n\n\n

\u2022 Onlara nas\u0131l yard\u0131m edebilirim?<\/p>\n\n\n\n

\u2022 Bu i\u00e7eri\u011fi \u00f6zel yapan nedir?<\/p>\n\n\n\n

Bu sorulardan elde edece\u011fin cevaplar\u0131n, kullanaca\u011f\u0131n ba\u015fl\u0131\u011f\u0131 kelimesi kelimesine sana vermeyecek olmas\u0131 \u00e7ok muhtemel. Fakat bunun yerine ba\u015fl\u0131\u011f\u0131n\u0131n tasla\u011f\u0131n\u0131, i\u00e7eri\u011fine \u00e7ekmek istedi\u011fin ki\u015filere ula\u015ft\u0131ran ve ba\u011flant\u0131 kurman\u0131 sa\u011flayan ikna edici bir mesaja d\u00f6n\u00fc\u015ft\u00fcrmene yard\u0131mc\u0131 olacak. Ayr\u0131ca muhte\u015fem alt ba\u015fl\u0131klar yazman\u0131 sa\u011flayaca\u011f\u0131n\u0131 da g\u00f6receksin!<\/p>\n\n\n\n

\u0130lgi \u00e7ekici ba\u015fl\u0131klar yazman\u0131n anahtar\u0131 cevaplar\u0131ndan ge\u00e7iyor.<\/strong><\/h3>\n\n\n\n

Ba\u015fl\u0131\u011f\u0131n\u0131 anlaml\u0131 k\u0131larken bir yandan da merak uyand\u0131racak \u015fekilde tasarlaman olduk\u00e7a \u00f6nemli. Bu s\u00fcreci sadele\u015ftirmek ad\u0131na, her soruyu bir veya iki c\u00fcmleyle yan\u0131tlaman\u0131 \u00f6neriyoruz.<\/p>\n\n\n\n

Bu sorular ak\u0131lda kal\u0131c\u0131 ba\u015fl\u0131klar\u0131 daha iyi bir bi\u00e7imde yazman i\u00e7in sana rehberlik ediyorlar. Kendini birka\u00e7 c\u00fcmleden daha fazla cevap yazarken buluyorsan, bu durum sorular\u0131 tekrar g\u00f6zden ge\u00e7irmeden \u00f6nce i\u00e7erik hedefinde ince ayarlar yapman gerekti\u011fine dair g\u00fc\u00e7l\u00fc bir i\u015faret.<\/p>\n\n\n\n

\u015eimdi ise her soruyu de\u011ferlendirmene ve incelemene yard\u0131mc\u0131 olacak baz\u0131 \u00f6nemli bilgilere ve yan\u0131tlar\u0131n ba\u015fl\u0131klar\u0131n\u0131 nas\u0131l de\u011fi\u015ftirece\u011fine bir bakal\u0131m.<\/p>\n\n\n\n

1. Bu i\u00e7erikten kimler faydalanacak?<\/strong><\/h2>\n\n\n\n

Bu \u201cba\u015fl\u0131k yazma k\u0131lavuzu\u201dnun ilk b\u00f6l\u00fcm\u00fc, hedef kitlenin ilgisini \u00e7eken bir dil kulland\u0131\u011f\u0131ndan emin olman i\u00e7in ba\u015fl\u0131k tasla\u011f\u0131n\u0131 g\u00f6zden ge\u00e7irmen \u00fczerine yo\u011funla\u015f\u0131yor.<\/p>\n\n\n\n

\u00d6rnek vermek gerekirse hedef kitlen, yap\u0131lacak i\u015fleri erteleme e\u011filiminde olan deniz biyologlar\u0131 olabilir.<\/p>\n\n\n\n

Ba\u015fl\u0131\u011f\u0131nda yaln\u0131zca \u201cErtelemeyi Yenmek i\u00e7in 10 \u0130pucu\u201d yaz\u0131yorsa, deniz biyologlar\u0131n\u0131n ilgisini \u00e7ekecek kelimeler ekleyerek daha iyi ba\u015fl\u0131klar yazman\u0131n alternatif yollar\u0131n\u0131 arayabilirsin! Ayr\u0131ca, “Erteleme e\u011filiminde olan deniz biyologlar\u0131, sizlere sesleniyorum. Bu i\u00e7erik tam size g\u00f6re!” demene de gerek kalmayacak.<\/p>\n\n\n\n

Bir \u00f6rnek vermemiz gerekirse, \u015fu tip bir \u015fey deneyebilirsin:<\/p>\n\n\n\n

Ertelemeyi Siyah Marlin’den Daha H\u0131zl\u0131 Yenmek i\u00e7in 10 \u0130pucu<\/em><\/strong><\/p>\n\n\n\n

(Siyah marlin <\/a>bilinen en h\u0131zl\u0131 bal\u0131klardan biridir.)<\/p>\n\n\n\n

2. Onlara nas\u0131l yard\u0131m edebilirim?<\/strong><\/h2>\n\n\n\n

\u0130nsanlar sabah uyand\u0131klar\u0131nda, i\u00e7erik okumak ad\u0131na istemsiz bir d\u00fcrt\u00fcye veya b\u00fcy\u00fck bir heyecana sahip de\u011filler.<\/p>\n\n\n\n

Belirli i\u00e7erik par\u00e7alar\u0131n\u0131n, bir konuyla ilgili anlay\u0131\u015f\u0131m\u0131z\u0131 veya bilgimizi geni\u015fletmek i\u00e7in bize verdi\u011fi vaatler, g\u00fcn i\u00e7erisinde i\u00e7erik okumam\u0131z i\u00e7in bizleri motive ediyor.<\/p>\n\n\n\n

Alt ba\u015fl\u0131klar yazmay\u0131 \u00f6\u011frendi\u011fin zaman, insanlar\u0131 \u00fcretti\u011fin i\u00e7eri\u011fi bir solukta okumaya ikna etmi\u015f olacaks\u0131n. Kim bilir, belki de baz\u0131lar\u0131n\u0131n hayatlar\u0131n\u0131 de\u011fi\u015ftiren i\u00e7erikler yay\u0131nlayabilirsin!<\/p>\n\n\n\n

Sundu\u011fun ipu\u00e7lar\u0131, deniz biyologlar\u0131n\u0131n g\u00f6revleri daha h\u0131zl\u0131 tamamlamas\u0131na yard\u0131mc\u0131 olabilir; e\u011fer g\u00f6revleri daha h\u0131zl\u0131 tamamlayabilirlerse, onlar\u0131 erteleme olas\u0131l\u0131klar\u0131 da d\u00fc\u015fecektir.<\/p>\n\n\n\n

Hedef kitleni ilgilendiren faydal\u0131 ba\u015fka bir \u00f6zelli\u011fi ba\u015fl\u0131\u011f\u0131na dahil ederek, ba\u015fl\u0131klar\u0131n\u0131 nas\u0131l daha iyi hale getirece\u011fini alttaki \u00f6rnekten inceleyebilirsin:<\/p>\n\n\n\n

Ertelemeyi Siyah Marlin’den Daha H\u0131zl\u0131 Yenmek i\u00e7in Zaman Kazand\u0131ran 10 \u0130pucu<\/p>\n\n\n\n

3. Bu i\u00e7eri\u011fi \u00f6zel yapan nedir?<\/strong><\/h2>\n\n\n\n

B\u00fct\u00fcn bu okuduklar\u0131ndan sonra fark etti\u011fin \u00fczere, \u00e7o\u011fu g\u00f6nderi \u201certelemeyi yenmeye\u201d odaklan\u0131yorken seninkisi deniz biyologlar\u0131n\u0131n g\u00fcnl\u00fck yap\u0131lacak i\u015fler listesini basitle\u015ftirip daha d\u00fczenli hale getiren bir yap\u0131ya sahip. Listedeki her g\u00f6revin ger\u00e7ekle\u015ftirilebilir oldu\u011funu okurlar\u0131na aktarm\u0131\u015f oluyorsun. \u0130\u015fte senin i\u00e7eri\u011fini di\u011ferlerinden ay\u0131ran ve \u00f6zel yapan da bu!<\/p>\n\n\n\n

\u015eimdi orijinal ba\u015fl\u0131\u011f\u0131ndaki birka\u00e7 kelimeyi g\u00f6zden ge\u00e7irmenin zaman\u0131 geldi:<\/p>\n\n\n\n

Bir \u0130\u015f G\u00fcn\u00fcn\u00fc Siyah Marlin’den Daha H\u0131zl\u0131 Bitirmek i\u00e7in Zaman Kazand\u0131ran 10 \u0130pucu<\/p>\n\n\n\n

\u0130\u00e7eri\u011fin i\u00e7in \u00f6zel olarak tasarlanm\u0131\u015f daha iyi ba\u015fl\u0131klar yaz.<\/strong><\/p>\n\n\n\n

Bu metinde yapmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z al\u0131\u015ft\u0131rma, ana ba\u015fl\u0131kla uyumlu ba\u015fl\u0131klar\u0131n nas\u0131l yaz\u0131laca\u011f\u0131yla ili\u015fkiliydi. K\u0131saca toparlamam\u0131z gerekirse:<\/p>\n\n\n\n

Ana ba\u015fl\u0131\u011f\u0131m\u0131z:<\/strong> Ertelemeyi Yenmek i\u00e7in 10 \u0130pucu<\/em><\/strong><\/p>\n\n\n\n

Nihai sonu\u00e7 ise ana ba\u015fl\u0131k esas al\u0131narak \u00f6zel olarak uyarlanm\u0131\u015f bir hale geldi:<\/p>\n\n\n\n

Bir \u0130\u015f G\u00fcn\u00fcn\u00fc Siyah Marlin’den Daha H\u0131zl\u0131 Bitirmek i\u00e7in Zaman Kazand\u0131ran 10 \u0130pucu<\/em><\/strong><\/p>\n\n\n\n

E\u011fer ki erteleme e\u011filimi olan bir deniz biyolo\u011fuysan, hangi ba\u015fl\u0131\u011fa t\u0131klamay\u0131 tercih edersin?<\/p>\n","protected":false},"excerpt":{"rendered":"

E\u011fer ki sen de fikirlerinle gurur duyuyor ve daha iyi ba\u015fl\u0131klar\u0131 nas\u0131l yazaca\u011f\u0131n\u0131 merak ediyorsan yaz\u0131m\u0131za g\u00f6z at!<\/p>\n","protected":false},"author":1,"featured_media":2184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/07\/Concept_30-06.png",1200,800,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/07\/Concept_30-06-150x150.png",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/07\/Concept_30-06-300x200.png",300,200,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/07\/Concept_30-06-768x512.png",768,512,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/07\/Concept_30-06-1024x683.png",1024,683,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/07\/Concept_30-06.png",1200,800,false],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/07\/Concept_30-06.png",1200,800,false],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/07\/Concept_30-06-1200x680.png",1200,680,true],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/07\/Concept_30-06.png",1200,800,false],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/07\/Concept_30-06.png",1200,800,false],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/07\/Concept_30-06.png",1200,800,false],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/07\/Concept_30-06.png",1200,800,false],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/07\/Concept_30-06-900x600.png",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/07\/Concept_30-06-600x800.png",600,800,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/07\/Concept_30-06-600x600.png",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"E\u011fer ki sen de fikirlerinle gurur duyuyor ve daha iyi ba\u015fl\u0131klar\u0131 nas\u0131l yazaca\u011f\u0131n\u0131 merak ediyorsan yaz\u0131m\u0131za g\u00f6z at!","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2183"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=2183"}],"version-history":[{"count":2,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2183\/revisions"}],"predecessor-version":[{"id":2186,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2183\/revisions\/2186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/2184"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=2183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=2183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=2183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}