{"id":2241,"date":"2022-10-03T11:48:47","date_gmt":"2022-10-03T08:48:47","guid":{"rendered":"https:\/\/bionluk.com\/blog\/?p=2241"},"modified":"2022-10-10T14:17:56","modified_gmt":"2022-10-10T11:17:56","slug":"e-posta-pazarlamasi-rehberi-2022","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/e-posta-pazarlamasi-rehberi-2022","title":{"rendered":"E-Posta Pazarlamas\u0131 Rehberi"},"content":{"rendered":"\n<p>E-posta pazarlamas\u0131, <a href=\"https:\/\/bionluk.com\/freelancer-bul\/internet-reklamciligi\" data-type=\"URL\" data-id=\"https:\/\/bionluk.com\/freelancer-bul\/internet-reklamciligi\">dijital pazarlama<\/a> d\u00fcnyas\u0131n\u0131n en eski ara\u00e7lar\u0131ndan biri. Bu kadar zamand\u0131r varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrmesinin ise \u00e7ok ge\u00e7erli bir sebebi var: Ger\u00e7ekten i\u015fe yar\u0131yor! \u0130\u015fletmeler, e-postan\u0131n g\u00fcc\u00fcn\u00fc kullanarak m\u00fc\u015fterilerle ba\u011flant\u0131 kurabiliyor, marka bilinirliliklerini in\u015fa edebiliyor, marka sadakatini te\u015fvik edebiliyor ve genel kullan\u0131c\u0131lar\u0131n, \u00f6deme yapan birer m\u00fc\u015fteriye d\u00f6n\u00fc\u015fmelerini sa\u011flayabiliyor.<\/p>\n\n\n\n<p>Koronavir\u00fcs pandemisinden bu yana e-posta, t\u00fcketicilerin markalardan haberdar olmas\u0131n\u0131 sa\u011flayan en \u00f6nemli y\u00f6ntemlerden biri h\u00e2line geldi.<a href=\"https:\/\/dma.org.uk\/research\/marketer-email-tracker-2021\" target=\"_blank\" rel=\"noopener\"> DMA&#8217;n\u0131n (Data &amp; Marketing Association) T\u00fcketici E-posta \u0130zleyici 2021 raporu<\/a>, al\u0131nan mesajlar\u0131n alaka d\u00fczeyinin (%55), t\u00fcketicilerin marka e-postalar\u0131n\u0131 sevmesinin ana nedeninin ilk kez indirimleri ve teklifleri g\u00f6lgede b\u0131rakt\u0131\u011f\u0131n\u0131 (%53) buldu.<\/p>\n\n\n\n<p>Ancak e-posta pazarlamas\u0131, her ne kadar kullan\u0131m\u0131 basit bir y\u00f6ntem gibi g\u00f6r\u00fcnse de, bu y\u00f6ntemi ba\u015far\u0131l\u0131 bir \u015fekilde kullanmak neredeyse sana h\u00e2line geldi! Bu yaz\u0131m\u0131zda, e-posta pazarlamas\u0131n\u0131n detaylar\u0131na bakaca\u011f\u0131z ve kampanyalar\u0131n\u0131 ba\u015flatman i\u00e7in ihtiyac\u0131n olan ilham\u0131 alman\u0131 sa\u011flayacak harika \u00f6rnekler verece\u011fiz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"e-posta-pazarlamasi-nedir\">E-posta pazarlamas\u0131 nedir?<\/h2>\n\n\n\n<p>E-posta pazarlamas\u0131, \u00fcr\u00fcn ve hizmetleri potansiyel veya mevcut m\u00fc\u015fterilere tan\u0131t\u0131rken e-postan\u0131n kullan\u0131ld\u0131\u011f\u0131 bir dijital pazarlama bi\u00e7imine deniyor.<\/p>\n\n\n\n<p>E-posta pazarlamas\u0131 marka bilinirli\u011fi olu\u015fturmak, m\u00fc\u015fteri sadakatini ve d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmak i\u00e7in B2C (business-to-consumer \u2013 i\u015fletmeden t\u00fcketiciye) ve B2B (business-to-business \u2013 i\u015fletmeden i\u015fletmeye) \u015firketleri taraf\u0131ndan geli\u015ftirilen en temel y\u00f6ntemlerden biri olarak biliniyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"e-posta-pazarlamasi-neden-onemli\">E-posta pazarlamas\u0131 neden \u00f6nemli?<\/h2>\n\n\n\n<p>E-posta pazarlamas\u0131, en karl\u0131 birebir pazarlama kanallar\u0131ndan olmakla beraber<a href=\"https:\/\/www.statista.com\/statistics\/812060\/email-marketing-revenue-worldwide\/\" target=\"_blank\" rel=\"noopener\"> Statista<\/a>, e-postadan kaynaklanan k\u00fcresel gelirin 2027 y\u0131l\u0131na kadar 17,9 milyar dolara ula\u015faca\u011f\u0131n\u0131 tahmin ediyor. Bu, bir\u00e7ok \u015firketin e-postay\u0131 ba\u015far\u0131yla kulland\u0131\u011f\u0131 anlam\u0131n\u0131 ta\u015f\u0131yor!<\/p>\n\n\n\n<p>Hadi e-posta pazarlamas\u0131n\u0131n i\u015fletmen i\u00e7in en \u00f6nemli \u00fc\u00e7 y\u00f6n\u00fcne bakal\u0131m.<\/p>\n\n\n\n<p><strong>1. Veri Toplama (Data Collection)<\/strong><\/p>\n\n\n\n<p>\u015eirketlerin e-postadan yararlanmalar\u0131n\u0131n temel nedenlerinden biri, veri toplama amac\u0131na hizmet ediyor. <a href=\"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/google-cerezler-guncelleme\" data-type=\"URL\" data-id=\"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/google-cerezler-guncelleme\">\u00dc\u00e7\u00fcnc\u00fc taraf \u00e7erezleri <\/a>yava\u015f yava\u015f kullan\u0131mdan kald\u0131r\u0131ld\u0131\u011f\u0131ndan \u00f6t\u00fcr\u00fc, i\u015finle ilgilenen ki\u015filerin r\u0131zas\u0131n\u0131 alarak e-posta aboneleri edinmek, ki\u015fisel veri toplaman\u0131n harika bir yolu.<\/p>\n\n\n\n<p>T\u00fcketicilerin ki\u015fisel bilgilerini korumak istemesinden daha do\u011fal bir \u015fey yok. Dolay\u0131s\u0131yla i\u015fletmelerin, GDPR veya CCPA gibi veri gizlili\u011fi d\u00fczenlemelerini benimsemeleri ve bunlara y\u00f6nelik gerekli ad\u0131mlar\u0131 atmalar\u0131 gerekiyor. E-posta, marka sadakati ve fark\u0131ndal\u0131\u011f\u0131n\u0131 in\u015fa edecek \u015fekilde bilgi toplamak i\u00e7in birinci taraf verilerini kullan\u0131yor.<\/p>\n\n\n\n<p><strong>2. Gelen Pazarlama (Inbound Marketing)<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/e-posta-pazarlama-icerigi\" data-type=\"URL\" data-id=\"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/e-posta-pazarlama-icerigi\">E-posta pazarlamas\u0131<\/a>, ilgili i\u00e7erikleri kullanarak potansiyel m\u00fc\u015fterileri kendine \u00e7ekmene de yard\u0131mc\u0131 olabilir. O halde e-posta pazarlamas\u0131, gelen pazarlama stratejinin t\u00fcm hatlar\u0131n\u0131 nas\u0131l besleyebilir?<\/p>\n\n\n\n<p>E-postalar \u015firketine, \u00fcr\u00fcn\u00fcne veya hizmetine halihaz\u0131rda ilgi g\u00f6stermi\u015f olan potansiyel m\u00fc\u015fterilerle etkile\u015fim kurman\u0131n kullan\u0131\u015fl\u0131 bir y\u00f6ntemi. Bunu, bir b\u00fcltene abone olmay\u0131 se\u00e7erek veya hesap olu\u015fturarak yapabiliyorlar.<\/p>\n\n\n\n<p>Gelen pazarlamada e-posta kullanman\u0131n do\u011fas\u0131, potansiyel m\u00fc\u015fterilerin i\u015fine ilgi duyup hevesli olduklar\u0131 m\u00fcddet\u00e7e daha heyecanl\u0131 olduklar\u0131 anlam\u0131na geliyor. Ayr\u0131ca, gelen e-posta listeleri daha az aboneye sahip olma e\u011filimi g\u00f6sterdi\u011finden, Yat\u0131r\u0131m Getirisinin (Return of Investment) daha y\u00fcksek oldu\u011fu ve maliyetlerin daha d\u00fc\u015f\u00fck olabilece\u011fi anlam\u0131n\u0131 da ta\u015f\u0131yor.<\/p>\n\n\n\n<p><strong>3. Ki\u015fiselle\u015ftirme<\/strong><\/p>\n\n\n\n<p>Kiminle ileti\u015fim kurdu\u011funu bildi\u011finden dolay\u0131, i\u00e7erik ve mesajla\u015fma e-posta yard\u0131m\u0131yla b\u00f6l\u00fcmlere ayr\u0131labilir ve ki\u015fiselle\u015ftirilebilir. Bu, listeleri a\u015fa\u011f\u0131daki ki\u015filere g\u00f6re \u00e7e\u015fitli \u015fekillerde gruplayabilece\u011fin anlam\u0131na geliyor:<\/p>\n\n\n\n<ul><li>Belirli bir \u00fcr\u00fcn veya hizmete ilgi g\u00f6steren<\/li><li> \u00d6rne\u011fin \u201ckedileri sevmek\u201d gibi belirli tercihlere sahip olan<\/li><li> Ayn\u0131 yerde bulunan<\/li><li>Belirli bir cinsiyet ve ya\u015f aral\u0131\u011f\u0131nda olan<\/li><\/ul>\n\n\n\n<p>Mevcut veya potansiyel m\u00fc\u015fterilerin hakk\u0131nda ne kadar \u00e7ok \u015fey bilirsen,<a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/how-to-write-a-prospecting-email-that-gets-replies\" target=\"_blank\" rel=\"noopener\"> geri d\u00f6n\u00fc\u015f alman\u0131 sa\u011flayacak e-postalar\u0131 haz\u0131rlaman<\/a> da o kadar kolay olacak! Tabi bu, ki\u015fi listelerini e-posta bombard\u0131man\u0131na tutman anlam\u0131na gelmiyor. Hangi s\u0131kl\u0131kla e-posta g\u00f6nderece\u011fin konusunda ak\u0131ll\u0131ca davranmal\u0131 ve neyin yank\u0131 yapt\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in konu sat\u0131rlar\u0131n\u0131 ve i\u00e7eri\u011fini A\/B testinden ge\u00e7irmelisin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"e-posta-pazarlama-listeleri-nasil-olusturulur\">E-posta pazarlama listeleri nas\u0131l olu\u015fturulur?<\/h2>\n\n\n\n<p>E-postan\u0131n bu kadar \u00e7ok faydas\u0131 varken, \u015firketlerin listelerini ba\u015flatmak veya olu\u015fturmak istemelerine \u015fa\u015fmamal\u0131. Bunu yapman\u0131n ise birka\u00e7 yolu bulunuyor.<\/p>\n\n\n\n<p><strong>Harekete ge\u00e7irici mesajlar (CTA \u2013 calls to action) kullan:<\/strong> \u0130nsanlar\u0131 e-posta g\u00fcncellemelerine kaydolmaya te\u015fvik etmek i\u00e7in web sitende veya hedef sayfalar\u0131nda net ve y\u00f6nlendirilmi\u015f harekete ge\u00e7irici mesajlar (CTA) kullanmal\u0131s\u0131n. Bunu nas\u0131l yapman gerekti\u011fini, <a href=\"https:\/\/bionluk.com\/blog\/kategori\/dijital-pazarlama\" data-type=\"URL\" data-id=\"https:\/\/bionluk.com\/blog\/kategori\/dijital-pazarlama\">\u015furada<\/a> k\u0131saca anlatm\u0131\u015ft\u0131k \ud83d\ude0c<\/p>\n\n\n\n<p><strong>Sosyal medyay\u0131 kullan:<\/strong> Herhangi bir sosyal medya platformunu kullan\u0131yorsan, \u00f6zel tekliflerini payla\u015ft\u0131\u011f\u0131n veya ayr\u0131cal\u0131klar\u0131n\u0131 sundu\u011fun bir e-posta listesine sahip oldu\u011funu kullan\u0131c\u0131lar\u0131na bildirmelisin.<\/p>\n\n\n\n<p> <strong>\u00dccretsiz indirmeler sun:<\/strong> \u0130nsanlar bedava sunulan \u00fcr\u00fcn veya hizmetleri severler, mesela \u00fccretsiz bir \u015fekilde indirilen bir e-kitap sunmay\u0131 d\u00fc\u015f\u00fcnmelisin<\/p>\n\n\n\n<p><strong>Pop-up&#8217;lar\u0131 veya formlar\u0131 kullan:<\/strong> Web sitelerinde kullan\u0131mlar\u0131 olduk\u00e7a yayg\u0131n olan pop-up&#8217;lar ve formlar, insanlar\u0131n daha fazlas\u0131n\u0131 \u00f6\u011frenmek i\u00e7in e-posta adreslerini vermelerini te\u015fvik ediyor.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Yar\u0131\u015fma d\u00fczenle:<\/strong> Yar\u0131\u015fmalar, insanlar\u0131n ki\u015fisel bilgiler vermesini sa\u011flaman\u0131n harika bir yolu. Tek yapman gereken teklifinin yeterince cazip oldu\u011fundan emin olmak!<\/p>\n\n\n\n<p><strong>\u00d6zel bir teklifin reklam\u0131n\u0131 yap:<\/strong> Bir indirim veya iki al bir \u00f6de teklifi, insanlar\u0131 e-posta listene kat\u0131lmaya te\u015fvik edebilir.<\/p>\n\n\n\n<p><strong>Blog aboneli\u011fi \u00f6ner:<\/strong> Bir blogun varsa, insanlara en son i\u00e7eri\u011fini duyurmak i\u00e7in bir abone listesi olu\u015ftur. Blog fikrinin, i\u015fin i\u00e7in uygun oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsan,<a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/how-to-start-a-blog\" target=\"_blank\" rel=\"noopener\"> nas\u0131l ba\u015flayaca\u011f\u0131n\u0131 hemen \u00f6\u011fren!<\/a><\/p>\n\n\n\n<p><strong>M\u00fc\u015fterileri dahil et:<\/strong> Mevcut m\u00fc\u015fterilerine seni tavsiye etmelerine y\u00f6nelik te\u015fvikler verebilirsin. \u00d6rne\u011fin, bir arkada\u015flar\u0131n\u0131 kaydettirdiklerinde bir sonraki sat\u0131n alma i\u015fleminde y\u00fczde 20 indirim kazanabilirler.<\/p>\n\n\n\n<p> <strong>Geri bildirim iste:<\/strong> Geri bildirim veya referans formunun bir par\u00e7as\u0131 olarak, insanlardan e-posta g\u00f6ndermelerini iste.<\/p>\n\n\n\n<p><strong>Bir web seminerine veya podcast&#8217;e ev sahipli\u011fi yap:<\/strong> Bu tip y\u00f6ntemler y\u00fcksek de\u011fer getirmekle beraber, insanlar\u0131n kaydolurken bilgilerini payla\u015fmas\u0131n\u0131 da sa\u011fl\u0131yor.<\/p>\n\n\n\n<p><strong>Haber b\u00fclteni olu\u015ftur:<\/strong> Bu, insanlar\u0131 yeni geli\u015fmeler, indirimler veya yar\u0131\u015fmalar hakk\u0131nda g\u00fcncel tutman\u0131n iyi bir yolu olabilir.<\/p>\n\n\n\n<p><strong>Sormaktan \u00e7ekinme:<\/strong> Bazen tek yapman gereken bir geli\u015fmeyi yaymak ve bir e-posta adresi istemekle ilgili olabilir, markan\u0131 ne kadar \u00e7ok ki\u015finin be\u011fendi\u011fini g\u00f6r\u00fcnce \u015fa\u015f\u0131rabilirsin!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"adim-adim-kilavuz-olusturma-e-posta-pazarlamasi-nasil-yapilir\">Ad\u0131m ad\u0131m k\u0131lavuz olu\u015fturma: E-posta pazarlamas\u0131 nas\u0131l yap\u0131l\u0131r?<\/h2>\n\n\n\n<p>Art\u0131k e-postan\u0131n ne kadar de\u011ferli oldu\u011funu ve e-posta listelerini nas\u0131l ba\u015flat\u0131p g\u00fc\u00e7lendirece\u011fini bildi\u011fine g\u00f6re, bir e-posta pazarlama kampanyas\u0131 olu\u015fturup ard\u0131ndan uygulamaya ge\u00e7ece\u011fin b\u00f6l\u00fcme geldik demektir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bir-liste-hazirla\"><strong>Bir liste haz\u0131rla<\/strong><\/h3>\n\n\n\n<p>Bir e-posta kampanyas\u0131 olu\u015fturdu\u011funda, abone listenin b\u00fcy\u00fcy\u00fcp \u00e7o\u011falmas\u0131 ve kalitesi, ba\u015far\u0131n\u0131n temel \u00f6l\u00e7\u00fctlerini olu\u015fturuyor. T\u00fcrlerine g\u00f6re b\u00f6l\u00fcmlenmi\u015f listeler olu\u015fturmay\u0131 g\u00f6z \u00f6n\u00fcne almal\u0131s\u0131n. Bu hedef kitleye, tercihe veya kategoriye g\u00f6re de\u011fi\u015febilir, ancak herkesi ayn\u0131 kefeye koyup i\u015fe yarayaca\u011f\u0131n\u0131 ummaktan ka\u00e7\u0131nmal\u0131s\u0131n!<\/p>\n\n\n\n<p>\u00d6ncelikle, hangi potansiyel veya mevcut m\u00fc\u015fterilerle etkile\u015fim kurmak istedi\u011fine bakman gerekiyor. Ard\u0131ndan, Excel \u00fczerinden veya tercih etti\u011fin bir e-posta pazarlama arac\u0131n\u0131 kullanarak bir e-posta listesi olu\u015fturmal\u0131s\u0131n. Her listeyi a\u00e7\u0131k ve net bir \u015fekilde etiketlersen, listelerini rahatl\u0131kla bulabilir ve performans\u0131 takip edebilirsin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"e-posta-pazarlamasi-icin-arac-sec\"><strong>E-posta Pazarlamas\u0131 \u0130\u00e7in Ara\u00e7 Se\u00e7<\/strong><\/h3>\n\n\n\n<p>Piyasada o kadar \u00e7ok e-posta pazarlama arac\u0131 var ki. Bu nedenle ara\u015ft\u0131rman\u0131 iyi yapmal\u0131 ve i\u015fin i\u00e7in en uygun olan\u0131n\u0131 se\u00e7melisin.<\/p>\n\n\n\n<p>Baz\u0131 ara\u00e7lar\u0131 \u00fccretsiz bir \u015fekilde kullanmaya ba\u015flayabilirsin. Daha sonra ise, veritaban\u0131ndaki ki\u015fi say\u0131s\u0131na g\u00f6re \u00fccret \u00f6demen gerekecek. \u0130\u015fte bu nedenle listelerini takip etmen, her biri i\u00e7in para \u00f6deyece\u011fin d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde olduk\u00e7a \u00f6nem arz ediyor: bu nedenle listelerini d\u00fczenli olarak denetlemeye haz\u0131r olmal\u0131s\u0131n. \u0130nceleyebilece\u011fin birka\u00e7 araca \u00f6rnek vermemiz gerekirse:<\/p>\n\n\n\n<p>\u2022 &nbsp; &nbsp; &nbsp; &nbsp; MailChimp<\/p>\n\n\n\n<p>\u2022 &nbsp; &nbsp; &nbsp; &nbsp; HubSpot<\/p>\n\n\n\n<p>\u2022 &nbsp; &nbsp; &nbsp; &nbsp; Marketo&nbsp;<\/p>\n\n\n\n<p>\u2022 &nbsp; &nbsp; &nbsp; &nbsp; GetResponse<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"is-akisi-planla\"><strong> \u0130\u015f Ak\u0131\u015f\u0131 Planla<\/strong><\/h3>\n\n\n\n<p>\u0130\u015f ak\u0131\u015f\u0131, belirli bir eylemi ger\u00e7ekle\u015ftirmek i\u00e7in potansiyel m\u00fc\u015fterileri elinde tutmak veya mevcut birini y\u00f6nlendirmek i\u00e7in s\u0131raya konulan bir dizi otomatik e-postadan olu\u015fuyor. Bunu ayarlamak i\u00e7in gereken birka\u00e7 ad\u0131m bulunuyor:<\/p>\n\n\n\n<ul><li> <strong>\u0130\u015f ak\u0131\u015f\u0131n i\u00e7in bir hedef belirle:<\/strong> \u00d6rne\u011fin, potansiyel m\u00fc\u015fterilerin \u00fccretsiz denemeye kaydolmas\u0131n\u0131 sa\u011flamak.<\/li><li><strong>Kay\u0131t kriterleri olu\u015ftur:<\/strong> Bu \u015fekilde, se\u00e7ti\u011fin ayarlara g\u00f6re i\u015f ak\u0131\u015f\u0131na kimin girece\u011fine karar verebilirsin. \u00d6rne\u011fin, belirli bir e-kitab\u0131 indiren herhangi biri olabilir.<\/li><li><strong>E-posta varl\u0131klar\u0131na karar ver:<\/strong> Mesela, birini \u00fccretsiz deneme kayd\u0131 i\u00e7in bir bloga veya \u00f6zel bir a\u00e7\u0131l\u0131\u015f sayfas\u0131na y\u00f6nlendirmek i\u00e7in kullanaca\u011f\u0131n bir CTA olabilir.<\/li><li><strong>E-postalar\u0131n\u0131 olu\u015ftur:<\/strong> Hedefini bildikten ve varl\u0131klar\u0131n\u0131 haz\u0131rlad\u0131ktan sonra, yolculu\u011fun her ad\u0131m\u0131n\u0131 ve temas noktalar\u0131n\u0131 d\u00fc\u015f\u00fcn.<\/li><li> <strong>Gecikme pay\u0131 ekle:<\/strong> Birinci ve ikinci e-posta aras\u0131nda bir g\u00fcnl\u00fck bo\u015fluk b\u0131rak.<\/li><li><strong>Test yap:<\/strong> Herhangi bir i\u015f ak\u0131\u015f\u0131n\u0131 etkinle\u015ftirmeden \u00f6nce, bir deneme e-postas\u0131yla test yap ve her \u015feyin do\u011fru oldu\u011fundan emin ol.<\/li><\/ul>\n\n\n\n<ul><li><strong>\u0130\u015f ak\u0131\u015f\u0131n\u0131 canl\u0131 hale getir:<\/strong>  Ak\u0131\u015flar\u0131n\u0131n \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve do\u011fru ki\u015filerin dahil oldu\u011funu g\u00f6rmek i\u00e7in g\u00fcnl\u00fck olarak denetlemelisin. Gerekti\u011fi m\u00fcddet\u00e7e de\u011fi\u015fiklik ve ince ayarlar yapmay\u0131 da ihmal etme.<\/li><\/ul>\n\n\n\n<ul><li><strong>Bir takvim planla<\/strong>: E-posta takvimleri, bir i\u00e7erik veya<a href=\"https:\/\/digitalmarketinginstitute.com\/resources\/toolkits\/social-media-calendar-template\" target=\"_blank\" rel=\"noopener\"> sosyal medya takvimine<\/a> benzer \u015fekilde \u00e7al\u0131\u015f\u0131yor. Potansiyel ve mevcut m\u00fc\u015fterilerini hedeflemek i\u00e7in s\u0131kl\u0131\u011f\u0131 ve hedef kitleyi d\u00fczenli olarak planlaman\u0131 sa\u011fl\u0131yor. Belirli gruplarla ne s\u0131kl\u0131kta ileti\u015fim kurmak istedi\u011fine karar ver ve her kampanya i\u00e7in hedefler belirle. E-posta pazarlama faaliyetlerini tarih s\u0131ralamas\u0131na g\u00f6re takip etmek, kimi ve ne zaman hedefledi\u011fini g\u00f6rmene yard\u0131mc\u0131 olacak. Ayr\u0131ca e-postalar\u0131 g\u00f6nderirken g\u00fcn ve saatleri de g\u00f6z \u00f6n\u00fcnde bulundurman gerekiyor. Hedef kitlenin uygunlu\u011funa g\u00f6re zaman fakt\u00f6r\u00fc \u015fekillenebilir. \u00d6rne\u011fin kimilerinin i\u015fe gidip geldikleri aral\u0131kta, kimilerinin ise sabah ilk i\u015fleri olarak e-postalar\u0131n\u0131 almalar\u0131n\u0131 sa\u011flayabilirsin. Listelerinde neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in \u00f6ncelikle bunlar\u0131 test etmelisin.<\/li><\/ul>\n\n\n\n<ul><li><strong>E-posta metnini yaz<\/strong>: \u015eimdi ise en \u00f6nemli k\u0131sma, e-postan\u0131n i\u00e7eri\u011fine geldik. Bir pazarlamac\u0131 olarak, al\u0131c\u0131lar\u0131n\u0131n karakterini (persona olarak da bilinir) ve ideal m\u00fc\u015fterilerini tan\u0131mal\u0131 ve onlar\u0131n, s\u00fcre\u00e7 i\u00e7erisinde kar\u015f\u0131la\u015facaklar\u0131 zorluklar olarak tan\u0131mlayabilece\u011fimiz \u201cpain point\u201dlerini (sorun ya\u015fad\u0131\u011f\u0131 noktalar\u0131) anlamal\u0131s\u0131n. Bu durumda mesajla\u015fmay\u0131, bir e-postaya t\u0131klatmay\u0131 te\u015fvik edecek \u015fekilde hedefleyebileceksin.<\/li><li><strong>Konu metnini olu\u015ftur: <\/strong>Konu metni; herhangi bir e-postan\u0131n en \u00f6nemli par\u00e7alar\u0131ndan biri. E sonu\u00e7ta, gelen kutumuza girdi\u011fimizde g\u00f6z\u00fcm\u00fcze ilk \u00e7arpan, tam olarak da bu k\u0131s\u0131m de\u011fil mi? Performans\u0131 kar\u015f\u0131la\u015ft\u0131rmak ve i\u00e7erik metnine rehberlik edip edemeyece\u011fini g\u00f6rmek i\u00e7in belirli gruplarla A\/B testi konu sat\u0131rlar\u0131n\u0131 d\u00fc\u015f\u00fcnmelisin. Ayr\u0131ca, mesajlar\u0131n\u0131 k\u0131sa ve \u00f6z tutmak ve insanlar\u0131 harekete ge\u00e7meye y\u00f6nlendirmek i\u00e7in CTA&#8217;lar\u0131 kullanmak da i\u015fin kilit noktalar\u0131ndan.<\/li><\/ul>\n\n\n\n<ul><li><strong>G\u00f6nder tu\u015funa bas<\/strong>: Evet, i\u015fin zor k\u0131sm\u0131n\u0131 bitirdi\u011fine g\u00f6re, e-postan\u0131n ger\u00e7ek hayatta nas\u0131l kar\u015f\u0131l\u0131k alaca\u011f\u0131n\u0131 g\u00f6rmenin vakti gelmi\u015f demektir. \u00d6ncelikle haz\u0131rlad\u0131\u011f\u0131n metni, konu sat\u0131r\u0131n\u0131, g\u00f6rselleri dikkatlice kontrol etmeli ve ba\u011flant\u0131lar\u0131n\u0131n \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan da emin olmal\u0131s\u0131n. \u015eimdi ise g\u00f6n\u00fcl rahatl\u0131\u011f\u0131yla \u201cg\u00f6nder\u201de basabilirsin!<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"yeni-baslayanlara-yonelik-e-posta-pazarlamasi-kampanya-ornekleri\"><strong>Yeni Ba\u015flayanlara Y\u00f6nelik E-posta Pazarlamas\u0131 Kampanya \u00d6rnekleri<\/strong><\/h2>\n\n\n\n<p>Hen\u00fcz i\u015fin ba\u015f\u0131ndayken, bir e-posta kampanyas\u0131n\u0131 nas\u0131l ba\u015flataca\u011f\u0131n\u0131 bulmak ve hangi i\u00e7erikleri dahil edece\u011fini anlamak zaman zaman bunalt\u0131c\u0131 bir hale gelebilir. Kampanyalar\u0131n\u0131 haz\u0131rlarken, hedeflerine ba\u011fl\u0131 olarak akl\u0131nda tutman gereken bir dizi farkl\u0131 e-posta bi\u00e7imi bulunuyor:<\/p>\n\n\n\n<p>\u2022 &nbsp; &nbsp; &nbsp; &nbsp; <strong>Fark\u0131ndal\u0131k olu\u015fturma:<\/strong> yeni \u00fcr\u00fcn, kar\u015f\u0131lama, duyuru<\/p>\n\n\n\n<p>\u2022 &nbsp; &nbsp; &nbsp; &nbsp; <strong>Potansiyel m\u00fc\u015fteri yaratma:<\/strong> indirilebilir varl\u0131k, blog makaleleri, \u00f6zel a\u00e7\u0131l\u0131\u015f sayfas\u0131<\/p>\n\n\n\n<p>\u2022 &nbsp; &nbsp; &nbsp; &nbsp; <strong>Elde tutma:<\/strong> yeni teklif, ek \u00fcr\u00fcn, hat\u0131rlatma<\/p>\n\n\n\n<p>\u2022 &nbsp; &nbsp; &nbsp; &nbsp; <strong>Trafik olu\u015fturma:<\/strong> web sitesinde ilgili blog makalesi, deneme veya teklif<\/p>\n\n\n\n<p>\u2022 &nbsp; &nbsp; &nbsp; &nbsp; <strong>Gelir yaratma:<\/strong> d\u00f6n\u00fc\u015ft\u00fcrme<\/p>\n\n\n\n<p>\u0130\u015fte sana ilham olmas\u0131 ad\u0131na, ilgi \u00e7ekici baz\u0131 markalardan se\u00e7ti\u011fimiz e-posta kampanyalar\u0131! \u0130ncelemenin olduk\u00e7a faydas\u0131n\u0131 g\u00f6rece\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz.<\/p>\n\n\n\n<p><strong>Plochman&#8217;s &#8211; Ho\u015f geldin e-postas\u0131<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1-362x1024.jpeg\" alt=\"\" class=\"wp-image-2259\" width=\"232\" height=\"656\" srcset=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1-362x1024.jpeg 362w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1-106x300.jpeg 106w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1-768x2174.jpeg 768w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1-543x1536.jpeg 543w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1-724x2048.jpeg 724w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1-1250x3538.jpeg 1250w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1-scaled.jpeg 904w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/><\/figure>\n\n\n\n<p>Amerikan hardal \u015firketi<a href=\"https:\/\/plochman.com\/\" target=\"_blank\" rel=\"noopener\"> Plochman&#8217;s<\/a>, yeni kaydolan ki\u015filere ho\u015f geldin demek i\u00e7in g\u00f6z al\u0131c\u0131 ve marka imaj\u0131na uygun renkli bir e-posta haz\u0131rlad\u0131. &#8220;Hey, ba\u015fard\u0131n!&#8221; yazan basit bir ba\u015fl\u0131kla a\u00e7\u0131lan e-posta, dikkatleri h\u0131zl\u0131ca \u00fczerine \u00e7ekiyor ve &#8220;Kaydoldu\u011fun i\u00e7in te\u015fekk\u00fcrler, iyi ki buradas\u0131n. Haydi \u015fimdi g\u00fczel k\u0131sma ge\u00e7elim.\u201d ile devam ediyor.<\/p>\n\n\n\n<p>Bu tan\u0131t\u0131m metni, al\u0131c\u0131n\u0131n ilgisini \u00e7ekiyor ve a\u015fa\u011f\u0131 kayd\u0131rd\u0131\u011f\u0131nda daha fazla bilgiye ula\u015faca\u011f\u0131n\u0131n habercisi oluyor. \u201cSat\u0131n al\u201d k\u0131sm\u0131, \u00fcr\u00fcnleriyle ili\u015fkili ilk harekete ge\u00e7irici mesajlar\u0131. Ard\u0131ndan \u00fcr\u00fcn\u00fcn nas\u0131l kullanaca\u011f\u0131yla alakal\u0131 tarifler geliyor. K\u0131sa, \u00f6z ve eylem odakl\u0131 bir e-postan\u0131n nas\u0131l olu\u015fturulaca\u011f\u0131na dair harika bir \u00f6rnek.<\/p>\n\n\n\n<p><strong>NerdWallet \u2013 <\/strong><strong>Elde tutma e-postas\u0131<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/2-526x1024.jpeg\" alt=\"\" class=\"wp-image-2262\" width=\"287\" height=\"559\" srcset=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/2-526x1024.jpeg 526w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/2-154x300.jpeg 154w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/2-768x1494.jpeg 768w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/2-789x1536.jpeg 789w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/2-1053x2048.jpeg 1053w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/2-1250x2432.jpeg 1250w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/2.jpeg 1304w\" sizes=\"(max-width: 287px) 100vw, 287px\" \/><\/figure>\n\n\n\n<p>Ki\u015fisel finans \u015firketi<a href=\"https:\/\/www.nerdwallet.com\/uk\/\" target=\"_blank\" rel=\"noopener\"> NerdWallet<\/a>, potansiyel m\u00fc\u015fterileri elinde tutmak i\u00e7in e-posta kullan\u0131yor. B\u00f6ylece, hizmetlerine ilgi g\u00f6steren insanlar\u0131 kendine geri \u00e7ekmeye ikna etmi\u015f oluyor. Yukar\u0131daki bu \u00f6rnekte \u00f6ncelikle, &#8220;Parandan daha fazlas\u0131n\u0131 elde etmenin yeni yollar\u0131&#8221; gibi \u00e7ekici bir ba\u015fl\u0131kla kar\u015f\u0131la\u015f\u0131yorsun ve ard\u0131ndan ki\u015fiselle\u015ftirmeyi te\u015fvik etmek i\u00e7in &#8220;Yeni ve senin i\u00e7in uyarlanm\u0131\u015f&#8221; metnini g\u00f6r\u00fcyorsun.<\/p>\n\n\n\n<p>E-posta daha sonra insanlar\u0131 belirli eylemlere t\u0131klamaya ikna etmek i\u00e7in net ve zekice d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f metinler kullan\u0131yor: \u201cHedeflerini belirle\u201d ve \u201cTasarruf etmeye ba\u015fla\u201d. Bu ba\u015fl\u0131klar\u0131n, \u00e7o\u011fu insan i\u00e7in \u00e7ekici oldu\u011funun hakk\u0131n\u0131 vermek gerekiyor. Temiz ve renkli g\u00f6rseller, bir yandan kullan\u0131lan hakim ye\u015fil tonu ile dikkatleri \u00fczerine \u00e7ekmeye yard\u0131mc\u0131 oluyor.<\/p>\n\n\n\n<p><strong>Apple &#8211; Belirli hedef kitleye y\u00f6nelik teklif e-postas\u0131<\/strong><\/p>\n\n\n\n<p>Apple, e-posta pazarlamas\u0131na hi\u00e7 de yabanc\u0131 de\u011fil ve bu \u00f6rnek belirli bir kesimi, yani \u00fcniversiteye ba\u015flayan veya \u00fcniversiteye geri d\u00f6nen ki\u015fileri hedefliyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/3-788x1024.jpeg\" alt=\"\" class=\"wp-image-2264\" width=\"406\" height=\"528\" srcset=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/3-788x1024.jpeg 788w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/3-231x300.jpeg 231w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/3-768x998.jpeg 768w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/3-1182x1536.jpeg 1182w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/3-1250x1625.jpeg 1250w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/3.jpeg 1304w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/figure>\n\n\n\n<p>E-posta, Apple Care\u2019de %20\u2019lik bir tasarruf sa\u011flamas\u0131n\u0131n yan\u0131 s\u0131ra, her Mac veya iPad sat\u0131n al\u0131m\u0131nda \u00fccretsiz AirPods sunuyor. Bu teklif, birinin diz\u00fcst\u00fc bilgisayar\u0131n\u0131 Apple&#8217;dan sat\u0131n almas\u0131na ikna etmekle kalmay\u0131p, ayn\u0131 zamanda aksesuar, ek garanti ve teknik destek almas\u0131na da hizmet ediyor.<\/p>\n\n\n\n<p>Bu e-postan\u0131n hedeflenen ve spesifik yap\u0131s\u0131, t\u0131klama ve trafik olu\u015fumunu art\u0131rmaya yard\u0131mc\u0131 oluyor.<\/p>\n\n\n\n<p><strong>AutoTrader &#8211; Yeniden etkile\u015fim e-postas\u0131<\/strong><\/p>\n\n\n\n<p>Otomotiv sat\u0131\u015f uzman\u0131 AutoTrader, s\u00fcresi dolan veya ili\u015fkisi kesilmi\u015f kay\u0131tlara ve abonelere ula\u015fmak i\u00e7in a\u015fa\u011f\u0131daki e-postay\u0131 kullan\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/6-824x1024.jpeg\" alt=\"\" class=\"wp-image-2270\" width=\"300\" height=\"373\" srcset=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/6-824x1024.jpeg 824w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/6-241x300.jpeg 241w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/6-768x954.jpeg 768w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/6-1236x1536.jpeg 1236w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/6-1250x1553.jpeg 1250w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/6.jpeg 1304w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p>\u0130nsanlara, uyarlanm\u0131\u015f mesajla\u015fmay\u0131 etkinle\u015ftirmek i\u00e7in tercihlerini g\u00fcncelleme imkan\u0131 sa\u011flamas\u0131n\u0131n yan\u0131 s\u0131ra, hen\u00fcz herkesin a\u015fina olmad\u0131\u011f\u0131 Birle\u015fik Krall\u0131k\u2019\u0131n yeni gizlilik yasalar\u0131na dahil olma f\u0131rsat\u0131 da sunuyor. &#8220;Abone kalmaya devam et&#8221; gibi basit bir CTA, al\u0131c\u0131lar\u0131n markayla yeniden etkile\u015fim kurmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131yor.<\/p>\n\n\n\n<p><strong>Willo &#8211; Etkinlik daveti e-postas\u0131<\/strong><\/p>\n\n\n\n<p>Bir startup olan a\u011f\u0131z sa\u011fl\u0131\u011f\u0131 \u015firketi Willo, veritaban\u0131yla etkile\u015fim kurmak i\u00e7in e-posta kullan\u0131yor. A\u015fa\u011f\u0131daki \u00f6rnek, konu\u015fmac\u0131lar\u0131n yer ald\u0131\u011f\u0131 bir etkinli\u011fe e-posta listelerini davet etmek i\u00e7in kullan\u0131lm\u0131\u015ft\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/7-615x1024.jpeg\" alt=\"\" class=\"wp-image-2271\" width=\"307\" height=\"511\" srcset=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/7-615x1024.jpeg 615w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/7-180x300.jpeg 180w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/7-768x1279.jpeg 768w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/7-922x1536.jpeg 922w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/7-1230x2048.jpeg 1230w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/7-1250x2082.jpeg 1250w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/7.jpeg 1304w\" sizes=\"(max-width: 307px) 100vw, 307px\" \/><\/figure>\n\n\n\n<p>\u201cSanal Happy Hour vol. 1\u201d ba\u015fl\u0131\u011f\u0131, marka veya \u00fcr\u00fcnle ilgili hi\u00e7bir \u00e7\u0131kar\u0131mda bulunmamas\u0131na ra\u011fmen, ileti\u015fiminde ne\u015feli bir yakla\u015f\u0131m sergiliyor.<\/p>\n\n\n\n<p>A\u00e7\u0131k renkli arka plan, mavi metnin \u00f6ne \u00e7\u0131kmas\u0131na arac\u0131l\u0131k ediyor ve \u201cL\u00fctfen Cevap Veriniz\u201d yaz\u0131l\u0131 basit CTA&#8217;n\u0131n alt\u0131ndaki konu\u015fmac\u0131lar\u0131 vurguluyor. Ayr\u0131ca, kat\u0131l\u0131m\u0131 ve kay\u0131tlar\u0131 art\u0131rmak i\u00e7in ana metinde \u00fccretsiz bir \u00fcr\u00fcn sunuyor.<\/p>\n\n\n\n<p><strong>Airbnb &#8211; Yeni \u00fcr\u00fcn e-postas\u0131<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/airbnb-welcoming-the-world-transforming-travel\" target=\"_blank\" rel=\"noopener\">Airbnb<\/a> yeni uygulamas\u0131n\u0131 piyasaya s\u00fcrd\u00fc\u011f\u00fcnde, trafi\u011fi ve fark\u0131ndal\u0131\u011f\u0131 art\u0131rmak i\u00e7in e-posta veritaban\u0131yla ileti\u015fim kurma f\u0131rsat\u0131n\u0131 kulland\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/8-493x1024.jpeg\" alt=\"\" class=\"wp-image-2273\" width=\"261\" height=\"542\" srcset=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/8-493x1024.jpeg 493w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/8-145x300.jpeg 145w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/8-768x1594.jpeg 768w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/8-740x1536.jpeg 740w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/8-987x2048.jpeg 987w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/8-1250x2594.jpeg 1250w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/8-scaled.jpeg 1234w\" sizes=\"(max-width: 261px) 100vw, 261px\" \/><\/figure>\n\n\n\n<p>E-posta, ba\u015fl\u0131\u011f\u0131nda konaklama yerlerinin y\u00fcksek nitelikli resimlerini ve sonras\u0131nda \u201cyeni bir deneyim\u201d ve \u201chemen ba\u015flamak\u201d gibi anahtar kelimeleri kullanan tan\u0131t\u0131m metnini i\u00e7eriyor. B\u00f6yle bir yakla\u015f\u0131m\u0131n konuyla alakadar gezginleri ne kadar cezbedece\u011fini fark ettin mi?<\/p>\n\n\n\n<p>Ard\u0131ndan, a\u011fa\u00e7 evlerden denize naz\u0131r konaklamalara ve s\u00f6rf evlerine kadar her birine ba\u011flant\u0131 i\u00e7eren Airbnb kategorilerini listelemeye devam ediyor. Harekete ge\u00e7irici mesaj\u0131 ise, hedef kitlesi i\u00e7in olduk\u00e7a basit ve bir o kadar da m\u00fckemmel: &#8220;Ke\u015ffetmeye ba\u015fla&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"e-posta-pazarlamasinin-sss-leri\">E-posta pazarlamas\u0131n\u0131n SSS&#8217;leri<\/h2>\n\n\n\n<p>E-posta pazarlamas\u0131n\u0131n, s\u0131k\u00e7a sorulan sorular\u0131n\u0131n baz\u0131lar\u0131na bakal\u0131m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pazarlama-e-postalarini-gondermek-icin-en-iyi-zaman-araligi-nedir\">Pazarlama e-postalar\u0131n\u0131 g\u00f6ndermek i\u00e7in en iyi zaman aral\u0131\u011f\u0131 nedir?<\/h3>\n\n\n\n<p>E-posta g\u00f6ndermek i\u00e7in en iyi zaman\u0131 bulmak, farkl\u0131 g\u00fcn ve saatleri \u00e7e\u015fitli hedef kitlelerin \u00fczerinde test etmekle elde edece\u011fin bir sonu\u00e7.<\/p>\n\n\n\n<p><a href=\"https:\/\/optinmonster.com\/the-best-time-to-send-emails-heres-what-studies-show\/\" target=\"_blank\" rel=\"noopener\">OptinMonster&#8217;a<\/a> g\u00f6re, i\u015f e-postalar\u0131 g\u00f6ndermek i\u00e7in Sal\u0131 ve Per\u015fembe en iyi g\u00fcnler olmakla beraber, zaman a\u00e7\u0131s\u0131ndan en iyi sonu\u00e7lar\u0131 verme e\u011filiminde olan baz\u0131 saat aral\u0131klar\u0131 mevcut:<\/p>\n\n\n\n<ul><li> 08:00: \u0130nsanlarla ilk i\u015f olarak etkile\u015fime girebilece\u011fin saat<\/li><li> 13:00: \u00d6\u011fle yeme\u011fine \u00e7\u0131k\u0131lan saat<\/li><li>16:00: \u0130nsanlar\u0131n yo\u011funlu\u011funun azald\u0131\u011f\u0131 veya internette gezindikleri saat<\/li><li>18:00: \u0130\u015f \u00e7\u0131k\u0131\u015f\u0131 eve ge\u00e7tikleri saat<\/li><\/ul>\n\n\n\n<p>Ancak, hangi zaman aral\u0131\u011f\u0131n\u0131n en iyisi oldu\u011funu elbette s\u00f6yleyemeyiz. Bunu belirlemenin en etkili yolu, veritabanlar\u0131nda deneme yan\u0131lma y\u00f6ntemini kullanmaktan ge\u00e7iyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"e-posta-pazarlamasi-icin-iyi-acilma-orani-open-rate-nedir\">E-posta pazarlamas\u0131 i\u00e7in iyi a\u00e7\u0131lma oran\u0131 (open rate) nedir?<\/h3>\n\n\n\n<p>Bir e-postan\u0131n a\u00e7\u0131lma oran\u0131, toplam abone say\u0131n i\u00e7inde belirli bir e-postay\u0131 a\u00e7an abonelerin y\u00fczdesini olu\u015fturuyor.<\/p>\n\n\n\n<p>Campaign Monitor&#8217;\u00fcn<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noopener\"> 2022 E-posta Pazarlama K\u0131yaslamalar\u0131 Raporu\u2019na<\/a> g\u00f6re, t\u00fcm sekt\u00f6rlerde ortalama e-posta a\u00e7\u0131lma oran\u0131 2020\u2019ye g\u00f6re y\u00fczde 3,5 artarak y\u00fczde 21.5\u2019e \u00e7\u0131kt\u0131. \u0130\u015fte, en y\u00fcksekleri reklam ve pazarlama, tar\u0131m ve t\u00fcketim mallar\u0131 olmak \u00fczere sekt\u00f6rlerin a\u00e7\u0131lma oranlar\u0131na g\u00f6re da\u011f\u0131l\u0131m\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/R8FiGbt8xh8bZJSEDWO_jVYCTkFrjqOSMQklBXSseiSXAGHfNpyLYBF068f-5qMovIASWfrmb6eqrqC_5XQkyb8wmm_vDIZtscowNkX0u9lEByombPfQAn5n5ahP6PM9z74OvKtq04mhXmTLgzhyXJtL58c2wxExg7PDvDrTN4p6GlvIk45JE10t2g\" alt=\"Email open rate by industry\" width=\"424\" height=\"385\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"e-posta-pazarlamasinda-a-b-testi-nedir\">E-posta Pazarlamas\u0131nda A\/B testi nedir?<\/h3>\n\n\n\n<p>A\/B testi, bir e-postan\u0131n iki farkl\u0131 s\u00fcr\u00fcm\u00fcn\u00fcn, hangisinin daha iyi bir performansa sahip oldu\u011funu belirlemek i\u00e7in birbiriyle kar\u015f\u0131la\u015ft\u0131rman\u0131n bir yolu. Bir e-postadaki de\u011fi\u015fkenler ise konu sat\u0131r\u0131, CTA&#8217;lar veya i\u00e7erik olabilir.<\/p>\n\n\n\n<p>Buradaki kilit nokta, sonu\u00e7lar\u0131 \u00f6l\u00e7mek i\u00e7in her seferinde bir test yapmaktan ge\u00e7iyor. \u0130ki veya daha fazla \u00f6geyi teste tabi tutarsan, bir testin di\u011ferinden neden daha iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 bilemeyeceksin. Ayr\u0131ca, testinin do\u011fru \u00f6l\u00e7\u00fcm\u00fc (\u00f6r. daha y\u00fcksek a\u00e7\u0131lma oranlar\u0131) elde etmesi i\u00e7in hedeflerini \u00f6nceden belirlemelisin.<\/p>\n\n\n\n<p><strong>E-posta pazarlamas\u0131 ne kadara mal oluyor?<\/strong><\/p>\n\n\n\n<p>Platform maliyetinin yan\u0131 s\u0131ra, \u015firket i\u00e7inde daha fazla uzmanl\u0131\u011fa ihtiyac\u0131n\u0131z varsa veya sat\u0131\u015f ve has\u0131lat i\u00e7in e-postaya g\u00fcveniyorsan bir e-posta uzman\u0131 tutmak isteyebilirsin.<\/p>\n\n\n\n<p>Bir uzmana ay\u0131racak b\u00fct\u00e7en yoksa, sana temel bilgileri verebilecek ve e-posta kampanyalar\u0131nda sana rehberlik edebilecek bir kursa yaz\u0131lman en iyisi. Aksi takdirde, yapt\u0131\u011f\u0131n hatalar\u0131 geri almaya \u00e7al\u0131\u015farak veya s\u00fcrece ba\u015ftan ba\u015flayarak fark\u0131nda olmadan daha fazla zaman harcayabilirsin!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu yaz\u0131m\u0131zda, e-posta pazarlamas\u0131n\u0131n detaylar\u0131na bakaca\u011f\u0131z ve kampanyalar\u0131n\u0131 ba\u015flatman i\u00e7in ihtiyac\u0131n olan ilham\u0131 alman\u0131 sa\u011flayacak harika \u00f6rnekler verece\u011fiz.<\/p>\n","protected":false},"author":1,"featured_media":2245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1056x600.jpg",1056,600,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1056x600-150x150.jpg",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1056x600-300x170.jpg",300,170,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1056x600-768x436.jpg",768,436,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1056x600-1024x582.jpg",1024,582,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1056x600.jpg",1056,600,false],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1056x600.jpg",1056,600,false],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1056x600.jpg",1056,600,false],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1056x600.jpg",1056,600,false],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1056x600.jpg",1056,600,false],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1056x600.jpg",1056,600,false],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1056x600.jpg",1056,600,false],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1056x600-900x600.jpg",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1056x600-600x600.jpg",600,600,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/10\/1056x600-600x600.jpg",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"Bu yaz\u0131m\u0131zda, e-posta pazarlamas\u0131n\u0131n detaylar\u0131na bakaca\u011f\u0131z ve kampanyalar\u0131n\u0131 ba\u015flatman i\u00e7in ihtiyac\u0131n olan ilham\u0131 alman\u0131 sa\u011flayacak harika \u00f6rnekler verece\u011fiz.","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2241"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=2241"}],"version-history":[{"count":19,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2241\/revisions"}],"predecessor-version":[{"id":2274,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2241\/revisions\/2274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/2245"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=2241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=2241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=2241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}