{"id":2543,"date":"2023-05-30T00:32:23","date_gmt":"2023-05-29T21:32:23","guid":{"rendered":"https:\/\/bionluk.com\/blog\/?p=2543"},"modified":"2023-05-30T00:43:56","modified_gmt":"2023-05-29T21:43:56","slug":"linkedin-verileri-ile-strateji-olusturma","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/linkedin-verileri-ile-strateji-olusturma","title":{"rendered":"Linkedin Verileri: Stratejinin Sa\u011flamas\u0131n\u0131 Nas\u0131l Yapabilirsin?"},"content":{"rendered":"\n<p>LinkedIn&#8217;deki i\u00e7eriklerini analiz etmek veya hangi metri\u011fin \u00f6nemli oldu\u011funu merak m\u0131 ediyorsun?<\/p>\n\n\n\n<p>Bu yaz\u0131da, LinkedIn&#8217;deki organik i\u00e7erikleri ve reklam kampanyalar\u0131n\u0131 nas\u0131l etkin bir \u015fekilde analiz edebilece\u011fini ve Linkedin verilerini kullanarak <a href=\"https:\/\/bionluk.com\/freelancer-bul\/internet-reklamciligi\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/bionluk.com\/freelancer-bul\/internet-reklamciligi\" rel=\"noreferrer noopener\">pazarlama <\/a>stratejini nas\u0131l geli\u015ftirebilece\u011fini ke\u015ffedeceksin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"b2b-icin-ilgili-linkedin-kpi-lari-belirlemek\">B2B i\u00e7in \u0130lgili LinkedIn KPI&#8217;lar\u0131 Belirlemek<\/h2>\n\n\n\n<p>LinkedIn pazarlama \u00e7al\u0131\u015fmalar\u0131nla ger\u00e7ekten ilgili olanlar\u0131n ve sadece g\u00f6steri\u015f metriklerinin hangileri oldu\u011funu nas\u0131l bilebilirsin? LinkedIn reklamlar\u0131n\u0131 ba\u015flatt\u0131\u011f\u0131nda, <strong>Kampanya Y\u00f6neticisi otomatik olarak ana sonu\u00e7lar\u0131 ve sonu\u00e7 ba\u015f\u0131na maliyeti \u00f6ne \u00e7\u0131kar\u0131r, a\u015fa\u011f\u0131daki \u00f6rnekte oldu\u011fu gibi.&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1-2-1024x499.jpeg\" alt=\"\" class=\"wp-image-2544\" srcset=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1-2-1024x499.jpeg 1024w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1-2-300x146.jpeg 300w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1-2-768x374.jpeg 768w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1-2-1536x749.jpeg 1536w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1-2-1250x609.jpeg 1250w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1-2.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ancak verilerine daha derinlemesine inmek istedi\u011finde veya organik kampanyalar\u0131 \u00f6nceliklendirdi\u011finde ne olur?<\/p>\n\n\n\n<p>Anahtar performans g\u00f6stergelerini (KPI&#8217;lar\u0131n\u0131) y\u00fcr\u00fctt\u00fc\u011f\u00fcn kampanya t\u00fcr\u00fcne ve hedefledi\u011fin m\u00fc\u015fteri yolculu\u011fu haritanda hedefledi\u011fin ad\u0131mla ili\u015fkilendirmelisin. Bu sayede, \u00f6nemli olan LinkedIn analitik verilerine ve i\u015fletmen \u00fczerinde ger\u00e7ekten etki&nbsp; yaratan metriklere odaklanabilirsin.<\/p>\n\n\n\n<p>Bu yakla\u015f\u0131mla ayn\u0131 zamanda, i\u015fletmene etkisi olmayan \u201ci\u015flevsiz\u201d metrikleri de elemi\u015f olursun. b\u00f6ylece senin i\u00e7in \u00e7ok da kritik olmayan sonu\u00e7lar\u0131 iyile\u015ftirmeye \u00e7al\u0131\u015farak zaman kaybetmeyi durdurabilir ve zaman\u0131n\u0131 daha verimli kullanabilirsin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"linkedin-kampanya-hedefleri\">LinkedIn Kampanya Hedefleri<\/h2>\n\n\n\n<p>Herhangi bir LinkedIn kampanyas\u0131 (organik veya \u00fccretli) ba\u015flatmadan \u00f6nce, hedeflerini tan\u0131mlaman olduk\u00e7a \u00f6nemli. Genel bir hedef\u2014bilinirlik, de\u011ferlendirme veya d\u00f6n\u00fc\u015f\u00fcm\u2014iyi bir ba\u015flang\u0131\u00e7 noktas\u0131 olabilir. Ancak herkes\u00e7e tercih edilen bu&nbsp; temel metriklerden daha derine inmen ve fark&nbsp; yaratman hayati \u00f6nem ta\u015f\u0131yor.<\/p>\n\n\n\n<p>Burada devreye SMART ad\u0131 verilen &#8220;zeki&#8221; hedef yakla\u015f\u0131m\u0131 giriyor. Bu yakla\u015f\u0131m; spesifik, \u00f6l\u00e7\u00fclebilir, ula\u015f\u0131labilir, ilgili ve zaman\u0131nda hedeflere odaklan\u0131yor. Bu yakla\u015f\u0131m\u0131 kullanarak yaln\u0131zca senin i\u00e7in \u00f6nemli olan hedeflere y\u00f6nelik \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve \u00f6l\u00e7\u00fcmlerini do\u011fru bi\u00e7imde yapt\u0131\u011f\u0131ndan  emin olabilirsin.&nbsp;<\/p>\n\n\n\n<p>\u00d6rne\u011fin, haftada 100 pazarlama nitelikli d\u00f6n\u00fc\u015f\u00fcm (MQL- Marketing  Qualified Lead) \u00fcretme hedefi belirledi\u011fini ve bunu haftal\u0131k 10.000 $ b\u00fct\u00e7e ile ger\u00e7ekle\u015ftirebilece\u011fini varsayal\u0131m, b\u00f6ylece \u00e7eyrek boyunca m\u00fc\u015fteri d\u00f6n\u00fc\u015ft\u00fcren ve gelir sa\u011flayan bir dizi MQL \u00fcretebilirsin.<\/p>\n\n\n\n<p>Bu noktadan itibaren, LinkedIn metrikleri aras\u0131ndan senin i\u00e7in en \u00f6nemli olanlar\u0131 \u00e7\u0131karabilir ve hedeflerine do\u011fru ilerlemeye devam edebilirsin. Bunlara \u00f6rnek olarak:<\/p>\n\n\n\n<ul><li>Haftada 100 MQL ya da \u00e7eyrekte 1.300<\/li><li>Bir lead i\u00e7in 100 dolar<\/li><li>Haftada 1.000 lead magnet i\u00e7erik g\u00f6r\u00fcnt\u00fcleme ya da \u00e7eyrekte 13.000&nbsp; dolar<\/li><\/ul>\n\n\n\n<p>Peki, kampanyan i\u00e7in ger\u00e7ek\u00e7i KPI&#8217;lar hangileri olacak?<\/p>\n\n\n\n<p>\u00d6nceki kampanyalardan gelen sonu\u00e7lar\u0131 kullanarak referanslar\u0131n\u0131 belirleyebilir ve bunlar\u0131 mevcut pazarlama b\u00fct\u00e7enle \u00e7arpabilirsin. E\u011fer \u00f6nceki sonu\u00e7lara at\u0131fta bulunacak bir tablo olu\u015fmad\u0131ysa, sonu\u00e7lar\u0131 analiz etmek ve referanslar\u0131 belirlemek i\u00e7in farkl\u0131 testler deneyebilir ve anlaml\u0131 bir tablo olu\u015fturmaya odaklanabilirsin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marka-bilinirligi-icin-linkedin-kpi-lari\">Marka Bilinirli\u011fi \u0130\u00e7in LinkedIn KPI&#8217;lar\u0131<\/h2>\n\n\n\n<p>LinkedIn kampanyalar\u0131 genellikle pazarlama hunisinin (marketing funnel) \u00fcst k\u0131sm\u0131n\u0131 (TOFU) hedefliyor ve B2B kitlelere; i\u015fini, \u00fcr\u00fcn\u00fcn\u00fc veya hizmetini tan\u0131tman\u0131 ve marka bilinirli\u011fini art\u0131rmay\u0131 ama\u00e7l\u0131yor. Ba\u015fka bir deyi\u015fle, hedef m\u00fc\u015fterilerine odaklanabilmen i\u00e7in maksimumda eri\u015fim ve etkile\u015fim hedefleniyor. <strong>A\u015fa\u011f\u0131da payla\u015faca\u011f\u0131m\u0131z KPI&#8217;lar\u0131 marka bilinirli\u011fini \u00f6l\u00e7meye ba\u015flamak i\u00e7in kullanabilirsin.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"erisim\">Eri\u015fim<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"231\" src=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/eris\u0327im-1024x231.jpeg\" alt=\"\" class=\"wp-image-2545\" srcset=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/eris\u0327im-1024x231.jpeg 1024w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/eris\u0327im-300x68.jpeg 300w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/eris\u0327im-768x173.jpeg 768w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/eris\u0327im-1536x346.jpeg 1536w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/eris\u0327im-1250x281.jpeg 1250w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/eris\u0327im.jpeg 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Hedef kitlen kampanya i\u00e7eri\u011fini g\u00f6r\u00fcyor mu yoksa haber ak\u0131\u015f\u0131nda m\u0131 kayboluyor? Eri\u015fim, LinkedIn haber ak\u0131\u015flar\u0131nda reklamlar\u0131n veya organik i\u00e7eriklerinin ka\u00e7 ki\u015fiye g\u00f6sterildi\u011fini s\u00f6yl\u00fcyor.<\/p>\n\n\n\n<p>Eri\u015fim metri\u011fi, LinkedIn marka bilinirli\u011fi reklamlar\u0131 i\u00e7in anahtar sonu\u00e7 olarak kabul edilse de ne \u00fccretli ne de organik kampanyalar i\u00e7in son hedef olmak zorunda de\u011fil. Sonu\u00e7lar\u0131na dair b\u00fcy\u00fck resmi g\u00f6rebilmen i\u00e7in, a\u015fa\u011f\u0131daki di\u011fer marka bilinirli\u011fi metriklerine de g\u00f6z atmal\u0131s\u0131n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"erisim-basina-maliyet\">Eri\u015fim Ba\u015f\u0131na Maliyet<\/h3>\n\n\n\n<p>LinkedIn i\u00e7eri\u011fini hedef kitlenle bulu\u015fturmak kula\u011fa harika geliyor. Ancak sat\u0131n alma karar\u0131n\u0131 veren \u201cas\u0131l\u201d kitleye ula\u015fmak i\u00e7in ne kadar harc\u0131yorsun? Eri\u015fim ba\u015f\u0131na maliyeti takip ederek, b\u00fct\u00e7eni kontrol alt\u0131nda tutabilir ve kampanyalar\u0131n a\u015f\u0131r\u0131 pahal\u0131 hale gelmesini \u00f6nleyebilirsin.<\/p>\n\n\n\n<p>Marka bilinirli\u011fi kampanyalar\u0131 i\u00e7in LinkedIn Kampanya Y\u00f6neticisi genellikle ula\u015f\u0131lan 1.000 hesap ba\u015f\u0131na maliyeti g\u00f6steriyor. Sosyal medya a\u011f\u0131 bu metri\u011fi organik kampanyalar i\u00e7in g\u00f6stermiyor. Bunu kendi baa\u015f\u0131na hesaplamak i\u00e7in; kampanyaya \u00f6dedi\u011fin toplam b\u00fct\u00e7eyi toplayd\u0131ktan sonra bu say\u0131y\u0131 toplamda ula\u015ft\u0131\u011f\u0131n hesap say\u0131s\u0131na b\u00f6lebilirsin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"video-goruntulemeleri\">Video G\u00f6r\u00fcnt\u00fclemeleri<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"232\" src=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/video-go\u0308ru\u0308ntu\u0308lenme-1024x232.jpeg\" alt=\"\" class=\"wp-image-2546\" srcset=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/video-go\u0308ru\u0308ntu\u0308lenme-1024x232.jpeg 1024w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/video-go\u0308ru\u0308ntu\u0308lenme-300x68.jpeg 300w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/video-go\u0308ru\u0308ntu\u0308lenme-768x174.jpeg 768w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/video-go\u0308ru\u0308ntu\u0308lenme-1536x347.jpeg 1536w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/video-go\u0308ru\u0308ntu\u0308lenme-1250x283.jpeg 1250w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/video-go\u0308ru\u0308ntu\u0308lenme.jpeg 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>B2B kampanyalar\u0131n i\u00e7in video i\u00e7erikleri s\u0131kl\u0131kla kullan\u0131yorsan LinkedIn&#8217;in g\u00f6r\u00fcnt\u00fcleme metriklerine dikkatlice bakmak isteyebilirsin. Organik i\u00e7erikler i\u00e7in g\u00f6r\u00fcnt\u00fclemeler, herhangi bir LinkedIn \u00fcyesinin videonu &#8220;en az 3 saniye izledi\u011fi&#8221; anlara odaklan\u0131yor ve say\u0131 buna g\u00f6re hesaplan\u0131yor.<\/p>\n\n\n\n<p>Video kampanyalar\u0131nda (\u00fccretli) ise LinkedIn verisi \u00e7ok daha detayl\u0131 hale geliyor. Ka\u00e7 ki\u015finin videonu izledi\u011fini, ne kadar s\u00fcre izledi, bu s\u00fcre boyunca hangi eylemleri ger\u00e7ekle\u015ftirdi\u011fi gibi t\u00fcm verileri g\u00f6rmen m\u00fcmk\u00fcn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"katilim\">Kat\u0131l\u0131m<\/h3>\n\n\n\n<p>Hedef kitlen i\u00e7eri\u011fini h\u0131zl\u0131ca ge\u00e7iyor mu, yoksa etkile\u015fimde mi bulunuyor? Kat\u0131l\u0131m verileri,&nbsp; kampanya i\u00e7eri\u011finin \u00fcretti\u011fi reaksiyon, yorum ve payla\u015f\u0131m say\u0131s\u0131n\u0131 toplam\u0131n\u0131 veriyor.<\/p>\n\n\n\n<p>Kat\u0131l\u0131m metri\u011fi, \u00fccretli veya organik bir kampanya i\u00e7in birincil hedefin olmasa bile hedef kitlenin hangi konu\/i\u00e7eri\u011fe ne denli&nbsp; ilgi g\u00f6sterdi\u011fini \u00f6l\u00e7mene yard\u0131mc\u0131 olabilir. LinkedIn&#8217;in kat\u0131l\u0131m oran\u0131 metri\u011fini kullanarak, etkile\u015fimlerin ile izlenmelerin ne \u00f6l\u00e7\u00fcde ba\u011fland\u0131\u011f\u0131n\u0131 analiz edebilir ve sonu\u00e7lara y\u00f6nelik daha geni\u015f bir perspektif elde edebilirsin.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"takipciler\">Takip\u00e7iler<\/h3>\n\n\n\n<p>Takip\u00e7i say\u0131s\u0131 g\u00fcn\u00fcm\u00fczde art\u0131k i\u00e7i bo\u015f bir metrik olarak g\u00f6r\u00fclse de marka bilinirli\u011fini art\u0131rmak istedi\u011finde yeni takip\u00e7ileri \u00e7ekmek \u00f6nemli hale geldi\u011finden,&nbsp;bu metri\u011fe ufak da olsa g\u00f6z atmak isteyebilirsin.<\/p>\n\n\n\n<p>LinkedIn verileri, yeni takip\u00e7ilerini \u00fccretli veya organik i\u00e7erik olarak ayr\u0131\u015ft\u0131rabiliyor. LinkedIn sayfa verilerine giderek, takip\u00e7i say\u0131n\u0131 ve buna paralel olarak takip\u00e7i kitle b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc kontrol edebilirsin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"linkedin-kpi-lari-anahtar-performans-gostergeleri-icin-musteri-adayi-olusturma\">&nbsp;LinkedIn KPI&#8217;lar\u0131 (Anahtar Performans G\u00f6stergeleri) \u0130\u00e7in M\u00fc\u015fteri Aday\u0131 Olu\u015fturma<\/h2>\n\n\n\n<p>M\u00fc\u015fteri yolculu\u011funda, s\u00fcrecin ikinci ad\u0131m\u0131na (MOFU) odakland\u0131\u011f\u0131n kampanyalar genellikle senin i\u00e7in ideal olan m\u00fc\u015fteri adaylar\u0131 olu\u015fturman\u0131 veya sat\u0131n alma kararlar\u0131na etki eden as\u0131l ki\u015filerin; i\u015fletmen, \u00fcr\u00fcn\u00fcn veya hizmetinle ilgilenmelerini sa\u011flamay\u0131 hedefliyor.&nbsp;<\/p>\n\n\n\n<p>Bu nedenle, bu tarz kampanyalarda kampanyalar\u0131n\u0131n, pazarlama veya sat\u0131\u015f ekibiyle maksimum oranda ba\u011flant\u0131 kurmas\u0131n\u0131 hedeflemelisin. Bu KPI&#8217;lar\u0131 m\u00fc\u015fteri aday\u0131 olu\u015fturmay\u0131 takip etmeye ba\u015flamak i\u00e7in kullanmal\u0131s\u0131n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"musteri-adaylari\">M\u00fc\u015fteri Adaylar\u0131<\/h3>\n\n\n\n<p>LinkedIn reklam kampanyalar\u0131 y\u00fcr\u00fct\u00fcrken, formlar\u0131 veya web sitesi d\u00f6n\u00fc\u015f\u00fcmlerini kullanarak ilgili m\u00fc\u015fteri adaylar\u0131n\u0131 hedefleyebilir ve takip edebilirsin. Form reklamlar\u0131na odaklan\u0131yorsan, Kampanya Y\u00f6neticisi (Campaign Manager) otomatik olarak \u201c form t\u0131klama\u201d veya \u201dform doldurma\u201d gibi anahtar metrikleri takip eder, b\u00f6ylece d\u00f6n\u00fc\u015f\u00fcm\u00fcn tamamlanma oranlar\u0131n\u0131 \u00f6l\u00e7ebilirsin.<\/p>\n\n\n\n<p>Organik kampanyalar i\u00e7in, Google Analytics veya benzeri bir web sitesi analiti\u011fi arac\u0131 \u00fczerinden harici m\u00fc\u015fteri aday\u0131 takibi ayarlamal\u0131s\u0131n. Ancak, \u015firket sayfana organik bir form eklediysen, m\u00fc\u015fteri adaylar\u0131n\u0131 do\u011frudan sayfadan takip edebilir veya listeni&nbsp; indirebilirsin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"musteri-adayi-basina-maliyet-cpl\">M\u00fc\u015fteri Aday\u0131 Ba\u015f\u0131na Maliyet (CPL)<\/h3>\n\n\n\n<p>Bir m\u00fc\u015fteri aday\u0131 i\u00e7in ne kadar harc\u0131yorsun? Kampanya Y\u00f6neticisi (Campaign Manager), reklam kampanyalar\u0131n i\u00e7in CPL&#8217;yi otomatik olarak \u00f6l\u00e7\u00fcyor. Organik kampanyalar i\u00e7in, bu KPI&#8217;\u0131 manuel olarak hesaplamal\u0131 ve izlemelisin, \u00f6dedi\u011fin toplam tutar\u0131 edindi\u011fin&nbsp; toplam m\u00fc\u015fteri aday\u0131 say\u0131s\u0131na b\u00f6lerek bu hesaplamay\u0131 yapabilirsin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"link-tiklamalari\">Link T\u0131klamalar\u0131<\/h3>\n\n\n\n<p>Kampanyalar\u0131n formlara (form doldurma\/bilgi alma vb.) odaklan\u0131yorsa, link t\u0131klamalar\u0131n\u0131 \u00f6l\u00e7men&nbsp; \u00f6nemli gibi g\u00f6z\u00fckmeyebiliyor. Ancak as\u0131l amac\u0131n potansiyel m\u00fc\u015fterilerinin web siteni ziyaret etmesini ise site trafi\u011fini \u00f6l\u00e7men kritik hale gelebiliyor.<\/p>\n\n\n\n<p>Reklam kampanyalar\u0131n i\u00e7in genel t\u0131klama say\u0131s\u0131; sayfa ziyaretiyle sonu\u00e7lanan t\u0131klamalar\u0131 da i\u00e7erebilece\u011fi i\u00e7in Kampanya Y\u00f6neticisi \u00fczerinden (Campaign Manager) hedef sayfana gelen t\u0131klama say\u0131s\u0131lar\u0131n\u0131 dikkate almal\u0131s\u0131n. Organik kampanyalar\u0131n i\u00e7in, LinkedIn&#8217;in t\u0131klama say\u0131lar\u0131n\u0131n, g\u00f6nderideki t\u00fcm t\u0131klama say\u0131lar\u0131n\u0131 i\u00e7erdi\u011fini de unutmamal\u0131s\u0131n.<\/p>\n\n\n\n<p>Web sitesi trafi\u011fini etkin bir \u015fekilde \u00f6l\u00e7mek i\u00e7in, LinkedIn&#8217;de payla\u015ft\u0131\u011f\u0131n her URL&#8217;ye izleme verileri (UTM) eklemelisin. \u00d6rne\u011fin, <a href=\"https:\/\/support.google.com\/analytics\/answer\/10917952?hl=tr#zippy=%2Cbu-makalede-ele-al%C4%B1nan-konular\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/support.google.com\/analytics\/answer\/10917952?hl=tr#zippy=%2Cbu-makalede-ele-al%C4%B1nan-konular\" rel=\"noreferrer noopener\">Google Analytics Kampanya URL Olu\u015fturucu<\/a>, Google Analytics&#8217;te izleyebilece\u011fin URL&#8217;ler olu\u015fturmay\u0131 kolayla\u015ft\u0131yor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tiklama-orani-ctr\">T\u0131klama Oran\u0131 (CTR)<\/h3>\n\n\n\n<p>Baz\u0131 durumlarda, t\u0131klamalar\u0131 ba\u011f\u0131ms\u0131z bir metrik olarak \u00f6l\u00e7mek isteyebilirsin. \u00d6rne\u011fin, her hafta 100 potansiyel m\u00fc\u015fteriye eri\u015fmek istiyorsan ve web sitenin ortalama m\u00fc\u015fteri aday\u0131 d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131n %10 oldu\u011funu zaten biliyorsan, haftada 1.000 t\u0131klama hedefleyebilirsin.<\/p>\n\n\n\n<p>Ancak di\u011fer durumlarda, web sitesi trafi\u011fi sadece ba\u011flamda \u00f6nemli geliyor. Linke ka\u00e7 ki\u015finin t\u0131klad\u0131\u011f\u0131n\u0131 veya linkin ald\u0131\u011f\u0131 izlenim say\u0131s\u0131na k\u0131yasla bilmek istedi\u011finde, CTR&#8217;\u0131 \u00f6l\u00e7melisin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"donusum-odakli-linkedin-kpi-lari\">D\u00f6n\u00fc\u015f\u00fcm Odakl\u0131 LinkedIn KPI&#8217;lar\u0131<\/h2>\n\n\n\n<p>Pazarlama yolculu\u011funun son ad\u0131m\u0131na (BOFU) odaklanan LinkedIn kampanyalar\u0131 genellikle \u00fccretsiz denemeler, \u00fcr\u00fcn tan\u0131t\u0131mlar\u0131 veya \u00fcr\u00fcn veya hizmet sat\u0131\u015flar\u0131 gibi d\u00f6n\u00fc\u015f\u00fcmleri \u00f6nceliklendiriyor. B<strong>u gibi kampanyalarda, kullanc\u0131lar\u0131n web sitende belirli eylemleri ger\u00e7ekle\u015ftirmelerine odaklanmal\u0131 ve bu KPI&#8217;lar\u0131 d\u00f6n\u00fc\u015f\u00fcmleri izlemeye ba\u015flamak i\u00e7in kullanmal\u0131s\u0131n.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"donusumler\">D\u00f6n\u00fc\u015f\u00fcmler<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/do\u0308nu\u0308s\u0327u\u0308m-1024x769.jpeg\" alt=\"\" class=\"wp-image-2547\" srcset=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/do\u0308nu\u0308s\u0327u\u0308m-1024x769.jpeg 1024w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/do\u0308nu\u0308s\u0327u\u0308m-300x225.jpeg 300w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/do\u0308nu\u0308s\u0327u\u0308m-768x577.jpeg 768w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/do\u0308nu\u0308s\u0327u\u0308m-1536x1154.jpeg 1536w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/do\u0308nu\u0308s\u0327u\u0308m-1250x939.jpeg 1250w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/do\u0308nu\u0308s\u0327u\u0308m.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Bir LinkedIn reklam kampanyas\u0131 ba\u015flatmadan \u00f6nce, Kampanya Y\u00f6neticisi\u2019nde web sitesi d\u00f6n\u00fc\u015f\u00fcmlerini yap\u0131land\u0131rmak i\u00e7in biraz zaman ay\u0131rmak isteyebilirsin. Bu \u015fekilde, istedi\u011fin tam sonucu -denemelerden, demo&#8217;lar&#8217;dan sat\u0131\u015flara kadar- \u00f6l\u00e7ebilir ve kampanya y\u00f6neticisi \u00fczerinden takip&nbsp; edebilirsin.<\/p>\n\n\n\n<p>Organik i\u00e7erik i\u00e7in d\u00f6n\u00fc\u015f\u00fcm izlemeyi yap\u0131land\u0131rmak i\u00e7in de benzer ad\u0131mlar\u0131 atmal\u0131s\u0131n. LinkedIn \u015firket sayfalar\u0131 d\u00f6n\u00fc\u015f\u00fcmleri \u00f6l\u00e7emedi\u011findenn, izleme s\u00fcrecini web siten \u00fczerinden kurgulamal\u0131s\u0131n.<\/p>\n\n\n\n<p>\u00d6ncelikle yukar\u0131daki URL olu\u015fturucu i\u015f ak\u0131\u015f\u0131n\u0131 takip ederek ba\u015flayabilirsin. Daha sonra Google Analytics&#8217;te d\u00f6n\u00fc\u015f\u00fcm etkinlikleri olu\u015fturmal\u0131s\u0131n. Bu iki ad\u0131m\u0131 atarak, hem LinkedIn \u00fczerinden&nbsp; gelen toplam d\u00f6n\u00fc\u015f\u00fcmleri hem de belirli LinkedIn g\u00f6nderileri \u00fczerinden gelen d\u00f6n\u00fc\u015f\u00fcmleri takip edebilirsin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"donusum-basina-maliyet-cpc\">D\u00f6n\u00fc\u015f\u00fcm Ba\u015f\u0131na Maliyet (CPC)<\/h3>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm ba\u015f\u0131na ne kadar harc\u0131yorsun ve bu maliyet s\u00fcrd\u00fcr\u00fclebilir mi? Di\u011fer maliyet de\u011ferleri gibi, LinkedIn Kampanya Y\u00f6neticisi, d\u00f6n\u00fc\u015f\u00fcm kampanyalar\u0131 i\u00e7in CPC&#8217;yi otomatik olarak \u00f6l\u00e7\u00fcyor. Organik i\u00e7erikleri i\u00e7in hesaplaman\u0131 herhangi bir g\u00f6nderi veya kampanyadaki harcaman\u0131 toplay\u0131p d\u00f6n\u00fc\u015f\u00fcm say\u0131s\u0131na b\u00f6lerek bulabilirsin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"musteri-edinme-maliyeti-cac\">M\u00fc\u015fteri Edinme Maliyeti (CAC)<\/h3>\n\n\n\n<p>Reklaml\u0131 veya organik kampanyalar\u0131n hedefi yeni m\u00fc\u015fteriler ise, CAC&#8217;yi de \u00f6l\u00e7mek isteyebilirsin. Toplam kampanya maliyetini, edindi\u011fin yeni m\u00fc\u015fteri say\u0131s\u0131na b\u00f6lerken bu i\u015flemi manuel olarak yapabilirsin.<\/p>\n\n\n\n<p>Pazarlama b\u00fct\u00e7eni \u201cray\u0131nda tutmak\u201d i\u00e7in, yat\u0131r\u0131m getirisini (ROI) tahmin etmek de yararl\u0131 olabilir. Toplam getiriden toplam kampanya maliyetini \u00e7\u0131kar\u0131p sonucu toplam kampanya maliyetine b\u00f6lebilir ve bu de\u011fere ula\u015fabilirsin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"linkedin-b2b-kampanya-sonuclarini-nasil-iyilestirebilirsin\">LinkedIn B2B Kampanya Sonu\u00e7lar\u0131n\u0131 Nas\u0131l \u0130yile\u015ftirebilirsin?<\/h2>\n\n\n\n<p>Kampanyan ile ilgili KPI&#8217;lar belirlemi\u015f olman, kampanyalar\u0131n ilk denemede bu hedeflere ula\u015faca\u011f\u0131 anlam\u0131na ne yaz\u0131k ki gelmiyor. Peki sonu\u00e7lar\u0131n\u0131 nas\u0131l iyile\u015ftirebilir ve hedeflerine g\u00fcvenilir bir \u015fekilde ula\u015fabilirsin? <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hedef-kitle-bilgilerini-kullan\">Hedef Kitle Bilgilerini Kullan<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/kitle-verileri-1024x567.jpeg\" alt=\"\" class=\"wp-image-2548\" srcset=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/kitle-verileri-1024x567.jpeg 1024w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/kitle-verileri-300x166.jpeg 300w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/kitle-verileri-768x425.jpeg 768w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/kitle-verileri-1536x851.jpeg 1536w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/kitle-verileri-1250x692.jpeg 1250w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/kitle-verileri.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Kampanya i\u00e7eri\u011fin do\u011fru kitleye ula\u015f\u0131yor mu yoksa i\u00e7eri\u011fini yanl\u0131\u015f kitle \u00f6n\u00fcnde sergileyerek pazarlama harcamalar\u0131n\u0131 m\u0131 heba m\u0131 ediyorsun? LinkedIn&#8217;in detayl\u0131 hedef kitle demografik bilgilerini kullanarak, i\u00e7eri\u011fini kimin g\u00f6r\u00fcnt\u00fcledi\u011fini ve etkile\u015fime girdi\u011fini belirleyebilirsin.&nbsp;<\/p>\n\n\n\n<p>\u00dccretli i\u00e7erikler i\u00e7in demografik raporlar\u0131 g\u00f6r\u00fcnt\u00fclemek i\u00e7in; Kampanya Y\u00f6neticisi&#8217;ni a\u00e7t\u0131ktan&nbsp; sonra herhangi bir kampanya veya reklam kombinasyonunu se\u00e7ebilir, daha sonraDemografiler butonuna t\u0131klayabilir ve ard\u0131ndan a\u00e7\u0131l\u0131r men\u00fcy\u00fc kullanarak hangi demografik bilgilerin g\u00f6sterilece\u011fini se\u00e7ebilirsin.<\/p>\n\n\n\n<p>Organik i\u00e7erik i\u00e7in demografik raporlar\u0131 g\u00f6r\u00fcnt\u00fclemek istersen, \u015firket sayfan\u0131daki herhangi bir g\u00f6nderiyi se\u00e7tikten&nbsp; sonra detayl\u0131 verileri g\u00f6rmek i\u00e7in t\u0131klayabilir&nbsp; hangi veriyi incelemek istiyorsan ilgili metri\u011fe detayl\u0131ca bakabilirsin.<\/p>\n\n\n\n<p>Farkl\u0131 rollerdeki veya sekt\u00f6rlerdeki potansiyel m\u00fc\u015fterilerinle nas\u0131l etkile\u015fim kurdu\u011funa daha detayl\u0131 bakabilmen i\u00e7in T\u00fcm Filtreler se\u00e7ene\u011fini kullanabilirsin.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"784\" src=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/mesaj-1024x784.jpeg\" alt=\"\" class=\"wp-image-2549\" srcset=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/mesaj-1024x784.jpeg 1024w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/mesaj-300x230.jpeg 300w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/mesaj-768x588.jpeg 768w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/mesaj-1536x1176.jpeg 1536w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/mesaj-1250x957.jpeg 1250w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/mesaj.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mesajlari-ve-yaratici-icerikleri-test-et\">Mesajlar\u0131 ve Yarat\u0131c\u0131 \u0130\u00e7erikleri Test Et<\/h3>\n\n\n\n<p>Kampanyalar\u0131n do\u011fru ki\u015filere hitap etmiyor ya da yeterince t\u0131klama, potansiyel m\u00fc\u015fteri veya d\u00f6n\u00fc\u015f\u00fcm sa\u011flam\u0131yorsa, farkl\u0131 metinler, yarat\u0131c\u0131 i\u00e7erikler veya tekliflerle deneme yapabilirsin. LinkedIn do\u011frudan A\/B testi se\u00e7enekleri sunmasa da, manuel deneyler yapma imkan\u0131n mevcut.<\/p>\n\n\n\n<p>\u00dccretli kampanyalar i\u00e7in, testin A versiyonunu yay\u0131nlayarak ba\u015flamal\u0131s\u0131n. Ard\u0131ndan B versiyonunu olu\u015fturmak i\u00e7in mevcut kampanyay\u0131 \u00e7o\u011faltabilirsin. B versiyonunda; metin, yarat\u0131c\u0131 i\u00e7erik veya hedef kitle gibi tek bir \u00f6\u011fede bir de\u011fi\u015fiklik yapmaya gayret etmelisin. Ard\u0131ndan her iki kampanyay\u0131 en az 2 hafta boyunca yan yana y\u00fcr\u00fcterek sonu\u00e7lar\u0131 takip edebilirsin.<\/p>\n\n\n\n<p>Test d\u00f6nemi boyunca herhangi bir d\u00fczenleme yapmaktan veya \u00f6\u011frenme a\u015famas\u0131n\u0131 s\u0131f\u0131rlamaktan ka\u00e7\u0131nmal\u0131s\u0131n. 2 hafta sonra, iki kampanyadan gelen sonu\u00e7lar\u0131 inceleyebilirsin. Daha sonra&nbsp; veriler&nbsp; k\u0131sm\u0131nda en iyi performans\u0131 g\u00f6steren kampanyay\u0131 optimize edebilir ve di\u011fer kampanyalar\u0131n\u0131 geli\u015ftiebilirsin.<\/p>\n\n\n\n<p>Organik kampanyalar i\u00e7in, i\u00e7eri\u011fi tekrarlamaya daha \u00e7ok odaklanmal\u0131s\u0131n. Kampanyan\u0131n s\u00fcresi boyunca her g\u00f6nderi i\u00e7in metin ve yarat\u0131c\u0131 i\u00e7eriklere k\u00fc\u00e7\u00fck d\u00fczeltmeler yapman yeterli olabilir. Kampanya boyunca, \u015firket sayfan\u0131 ve g\u00f6nderi analitiklerini izleyebilir, sonu\u00e7lar\u0131 kar\u015f\u0131la\u015ft\u0131rabilir ve en iyi sonu\u00e7 veren etkenleri kolayca tespit edebilirsin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"rakip-arastirma-alanini-kullan\">Rakip Ara\u015ft\u0131rma Alan\u0131n\u0131 Kullan<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"424\" src=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/rakip-analizi-1024x424.jpeg\" alt=\"\" class=\"wp-image-2550\" srcset=\"https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/rakip-analizi-1024x424.jpeg 1024w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/rakip-analizi-300x124.jpeg 300w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/rakip-analizi-768x318.jpeg 768w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/rakip-analizi-1536x635.jpeg 1536w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/rakip-analizi-1250x517.jpeg 1250w, https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/rakip-analizi.jpeg 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>KPI&#8217;lar\u0131n\u0131n ger\u00e7ek\u00e7i olup olmad\u0131\u011f\u0131n\u0131 m\u0131 merak ediyorsun yoksa onlar\u0131 g\u00f6zden ge\u00e7irme zaman\u0131 \u00e7oktan geldi mi? Daha sa\u011fl\u0131kl\u0131 analizler yapmak i\u00e7in rakip verilerine ba\u015fvurabilirsin. Rakiplerinin TOFU analitiklerine g\u00f6z atmak i\u00e7in LinkedIn\u2019de sunulan \u201cRakip Analitiklerini\u201d kullanabilirsin.<\/p>\n\n\n\n<p>Bu veriler, hangi rakiplerin hedef kitle b\u00fcy\u00fcmesi ve etkile\u015fim oran\u0131 a\u00e7\u0131s\u0131ndan sayfan\u0131 geride b\u0131rakt\u0131\u011f\u0131n\u0131 kolayca g\u00f6rebilirsin. Ayr\u0131ca rakip analitik panelini kullanarak rakiplerin taraf\u0131ndan trend olan g\u00f6nderileri belirleyebilir ve en iyi performans g\u00f6steren i\u00e7eri\u011fin i\u00e7in ilham alabilirsin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"calisan-destek-programini-aktiflestir\">\u00c7al\u0131\u015fan Destek Program\u0131n\u0131 Aktifle\u015ftir<\/h3>\n\n\n\n<p>E\u011fer \u015firket sayfan\u0131n kitle b\u00fcy\u00fckl\u00fc\u011f\u00fc nispeten k\u00fc\u00e7\u00fckse, KPI&#8217;lar\u0131n da nispeten m\u00fctevaz\u0131 olabilir. H\u0131zl\u0131ca sonuca ula\u015fman\u0131n bir di\u011fer yolu, bu s\u00fcrece ekibini dahil etmek olabilir.<\/p>\n\n\n\n<p>LinkedIn\u2019in \u00e7al\u0131\u015fan destek ara\u00e7lar\u0131yla, \u00f6nemli \u015firket sayfas\u0131 g\u00f6nderileri hakk\u0131nda \u00e7al\u0131\u015fanlar\u0131 kolayca bilgilendirebilir ve i\u00e7eri\u011fi kendi ak\u0131\u015flar\u0131na eklemeleri i\u00e7in onlar\u0131 te\u015fvik edebilirsin.<\/p>\n\n\n\n<p>Alternatif olarak, platformun i\u00e7erik \u00f6neri se\u00e7ene\u011fini kullanabilirsin. \u015eirket sayfan\u0131ndan, \u201c\u00c7al\u0131\u015fanlara \u00d6ner\u201d se\u00e7ene\u011fini se\u00e7 ve bir g\u00f6nderi olu\u015ftur. G\u00f6nderiyi \u00f6nerdikten sonra, ekibin bunu kendi orijinal g\u00f6nderilerini olu\u015fturmak i\u00e7in kolayca kullanabilir.<\/p>\n\n\n\n<p>Ekibini, sonu\u00e7lar\u0131 geri bildirmeye te\u015fvik etmelisin. LinkedIn\u2019in Creator Analytics&#8217;i, g\u00f6nderi d\u00fczeyinde veri edinmeni de sa\u011fl\u0131yor. Bu, ekibin kendi ki\u015fisel g\u00f6nderileri i\u00e7in hedef kitle demografikleri ve di\u011fer temel metrikleri kolayca g\u00f6rebilece\u011fi anlam\u0131na geliyor.<\/p>\n\n\n\n<p>\u00c7al\u0131\u015fan destek program\u0131ndan daha fazla destek almak i\u00e7in, her bir ki\u015fisel g\u00f6nderi i\u00e7in sonu\u00e7lar\u0131 \u00f6l\u00e7mek \u00fczere URL izlemeyi (UTM) kullanabilirsin. Bu veriyle, hangi ekip \u00fcyelerinin d\u00f6n\u00fc\u015f\u00fcmleri en iyi \u015fekilde y\u00f6nlendirebildi\u011fini belirleyebilirsin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu yaz\u0131da, LinkedIn&#8217;deki organik i\u00e7erikleri ve reklam kampanyalar\u0131n\u0131 nas\u0131l etkin bir \u015fekilde analiz edebilece\u011fini ve Linkedin verilerini kullanarak stratejini nas\u0131l geli\u015ftirebilece\u011fini ke\u015ffedeceksin.<\/p>\n","protected":false},"author":1,"featured_media":2553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1056x600-3.jpg",1056,600,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1056x600-3-150x150.jpg",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1056x600-3-300x170.jpg",300,170,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1056x600-3-768x436.jpg",768,436,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1056x600-3-1024x582.jpg",1024,582,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1056x600-3.jpg",1056,600,false],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1056x600-3.jpg",1056,600,false],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1056x600-3.jpg",1056,600,false],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1056x600-3.jpg",1056,600,false],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1056x600-3.jpg",1056,600,false],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1056x600-3.jpg",1056,600,false],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1056x600-3.jpg",1056,600,false],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1056x600-3-900x600.jpg",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1056x600-3-600x600.jpg",600,600,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/05\/1056x600-3-600x600.jpg",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"Bu yaz\u0131da, LinkedIn'deki organik i\u00e7erikleri ve reklam kampanyalar\u0131n\u0131 nas\u0131l etkin bir \u015fekilde analiz edebilece\u011fini ve Linkedin verilerini kullanarak stratejini nas\u0131l geli\u015ftirebilece\u011fini ke\u015ffedeceksin.","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2543"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=2543"}],"version-history":[{"count":4,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2543\/revisions"}],"predecessor-version":[{"id":2555,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2543\/revisions\/2555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/2553"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=2543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=2543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=2543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}