{"id":2700,"date":"2023-10-31T22:24:02","date_gmt":"2023-10-31T19:24:02","guid":{"rendered":"https:\/\/bionluk.com\/blog\/?p=2700"},"modified":"2023-10-31T22:44:18","modified_gmt":"2023-10-31T19:44:18","slug":"zorlu-endustrilerde-one-cikmak-icin-3-sosyal-medya-stratejisi","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/zorlu-endustrilerde-one-cikmak-icin-3-sosyal-medya-stratejisi","title":{"rendered":"&#8220;S\u0131k\u0131c\u0131 End\u00fcstrilerde&#8221; \u00d6ne \u00c7\u0131kmak \u0130\u00e7in 3 Sosyal Medya Stratejisi"},"content":{"rendered":"\n<p>Heyecan verici olarak nitelendirilmeyen bir sekt\u00f6rde veya \u00fcr\u00fcn \u00fczerinde mi \u00e7al\u0131\u015f\u0131yorsun? <a href=\"https:\/\/bionluk.com\/freelancer-bul\/internet-reklamciligi\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/bionluk.com\/freelancer-bul\/internet-reklamciligi\" rel=\"noreferrer noopener\">Sosyal medya <\/a>g\u00f6nderilerinde ne payla\u015faca\u011f\u0131ndan emin olamad\u0131n m\u0131?<\/p>\n\n\n\n<p>Tahmin edebilece\u011fin \u00fczere, trendlere &#8220;bal\u0131klama dalmak&#8221; veya \u201cbenimle haz\u0131rlan\u201d i\u00e7erikleri \u00fcretmek, her i\u015fletme i\u00e7in uygun de\u011fil. <a href=\"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/populer-sosyal-medya-icerigi-uretmek\" data-type=\"URL\" data-id=\"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/populer-sosyal-medya-icerigi-uretmek\" target=\"_blank\" rel=\"noreferrer noopener\">Sosyal medya hesaplar\u0131n\u0131 b\u00fcy\u00fctmek<\/a> i\u00e7in bundan daha fazlas\u0131na ihtiya\u00e7 var.<\/p>\n\n\n\n<p>Bununla birlikte, &#8220;s\u0131k\u0131c\u0131&#8221; end\u00fcstrilerin \u00e7evrimi\u00e7i ortamlarda da s\u0131k\u0131c\u0131 olmas\u0131 gerekmedi\u011fini bilmeni isteriz. Sosyal medyada, i\u015fini etkili ve ilgi \u00e7ekici bir \u015fekilde tan\u0131tabilece\u011fin pek \u00e7ok yarat\u0131c\u0131 se\u00e7enek bulunuyor.<\/p>\n\n\n\n<p>Bu yaz\u0131m\u0131zda, ne satt\u0131\u011f\u0131n\u0131n de\u011fil, nas\u0131l satt\u0131\u011f\u0131n\u0131n \u00f6nemli oldu\u011funu kan\u0131tlam\u0131\u015f 3 markaya yer veriyoruz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"markani-sikici-bir-endustride-one-cikarmanin-3-yolu\">Markan\u0131 \u201cS\u0131k\u0131c\u0131\u201d Bir End\u00fcstride \u00d6ne \u00c7\u0131karman\u0131n 3 Yolu<\/h2>\n\n\n\n<p>Finanstan konserve bal\u0131\u011fa kadar bahsedece\u011fimiz end\u00fcstriler, sosyal medyan\u0131n yarat\u0131c\u0131l\u0131kta s\u0131n\u0131r tan\u0131mad\u0131\u011f\u0131n\u0131 kan\u0131tl\u0131yor.<\/p>\n\n\n\n<p>O halde, &#8220;s\u0131k\u0131c\u0131&#8221; olarak kabul edilen bu end\u00fcstrilerin sosyal medyada ak\u0131lda kalmay\u0131 nas\u0131l ba\u015fard\u0131\u011f\u0131n\u0131 farkl\u0131 markalar \u00fczerinden 3 ba\u015fl\u0131k ile inceleyelim:<\/p>\n\n\n\n<ul><li>Hedef Kitleni E\u011fit<\/li><li>G\u00fc\u00e7l\u00fc Bir Marka Esteti\u011fi ve Sesi Geli\u015ftir<\/li><li>Anlatma, G\u00f6ster<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-wealthsimple-hedef-kitleni-egitirken-yaratici-ol\">1. Wealthsimple: Hedef Kitleni E\u011fitirken Yarat\u0131c\u0131 Ol<\/h3>\n\n\n\n<p>S\u00f6z konusu ilgi \u00e7ekici e\u011fitim i\u00e7erikleri oldu\u011funda, akl\u0131na ilk olarak finansal hikaye anlat\u0131c\u0131l\u0131\u011f\u0131 gelmiyor olabilir.<\/p>\n\n\n\n<p>Ancak \u00e7\u0131tay\u0131 y\u00fcksek tutmak istiyorsan, \u00e7evrimi\u00e7i bir yat\u0131r\u0131m y\u00f6netimi hizmeti olan<a href=\"https:\/\/www.instagram.com\/wealthsimple\/?hl=en\" target=\"_blank\" rel=\"noopener\"> Wealthsimple&#8217;a<\/a> g\u00fcvenebilirsin.<\/p>\n\n\n\n<p>Para y\u00f6netimi sorunlar\u0131yla ba\u015fa \u00e7\u0131kam\u0131yor musun? Hi\u00e7 sorun de\u011fil!<\/p>\n\n\n\n<p>Wealthsimple, kendi topluluklar\u0131ndan gelen sorular\u0131 yan\u0131tlamak i\u00e7in g\u00f6rsellerin g\u00fcc\u00fcne g\u00fcveniyor ve kulland\u0131\u011f\u0131 infografiklerle konunun daha iyi \u00f6z\u00fcmsenmesini sa\u011fl\u0131yor.<\/p>\n\n\n\n<p>Hatta, opsiyon ticaretinden yeni bir tasarruf hesab\u0131 t\u00fcr\u00fcne kadar finans alan\u0131nda ihtiyac\u0131n olan ve bilmen gereken her \u015feyi kapsayan derinlemesine incelemelerle (Instagram Hikayeleri ve Reels arac\u0131l\u0131\u011f\u0131yla) bunu bir ad\u0131m ileriye ta\u015f\u0131yor:<\/p>\n\n\n\n<p>Ayr\u0131ca, sekt\u00f6r haberleri ve ipu\u00e7lar\u0131yla dolu \u201c\u00e7ok uzun, okuyamad\u0131m\u201d anlam\u0131na gelen<a href=\"https:\/\/www.instagram.com\/p\/CfHCqYYt7Aj\/?utm_source=ig_web_copy_link&amp;igshid=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"noopener\"> TLDR (too long; didn&#8217;t read) isimli bir b\u00fcltenleri<\/a> de bulunuyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"temel-cikarimlar\">Temel \u00e7\u0131kar\u0131mlar<\/h3>\n\n\n\n<ul><li>Toplulu\u011funla e\u011fitici i\u00e7erikler payla\u015fmak istiyorsan kayd\u0131rmal\u0131 g\u00f6nderiler veya \u00e7e\u015fitli video i\u00e7erikler kullanabilirsin. Mesela, sekt\u00f6r\u00fcnle alakal\u0131 s\u0131k\u00e7a sorulan sorulara yer verebilirsin.<\/li><li>Gerekli kaynaklara sahipsen, haftal\u0131k veya ayl\u0131k haber b\u00fcltenleri olu\u015fturarak bunlar\u0131 sosyal medyada tan\u0131tabilirsin. (Bonus: Wealthsimple&#8217;\u0131n TLDR&#8217;nin \u00f6zel bir bas\u0131l\u0131 versiyonunu nas\u0131l olu\u015fturdu\u011funu ve bunun \u00e7evrimi\u00e7i ortamlarda ne kadar etkile\u015fime yol a\u00e7t\u0131\u011f\u0131n\u0131 incelemeni \u00f6neririz)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-fishwife-guclu-bir-marka-estetigi-ve-sesi-gelistir\">2. Fishwife: G\u00fc\u00e7l\u00fc Bir Marka Esteti\u011fi ve Sesi Geli\u015ftir<\/h3>\n\n\n\n<p>Konserve bal\u0131klar\u0131n TikTok&#8217;ta trend haline geldi\u011fi zaman\u0131 hat\u0131rl\u0131yor musun? Bunun i\u00e7in<a href=\"https:\/\/www.instagram.com\/fishwife\/\" target=\"_blank\" rel=\"noopener\"> Fishwife&#8217;a<\/a> te\u015fekk\u00fcr edebilirsin.<\/p>\n\n\n\n<p>Pandemide hayat bulan Fishwife, s\u0131radan bir temel g\u0131day\u0131 y\u00fckselen bir sosyal medya ba\u015far\u0131s\u0131na ta\u015f\u0131d\u0131.<\/p>\n\n\n\n<p>Fishwife, etik bal\u0131k\u00e7\u0131l\u0131k y\u00f6ntemleri ve taze lezzetlerinin yan\u0131 s\u0131ra, markala\u015fmas\u0131 ve kolay \u00e7o\u011falt\u0131labilir yemek tarifleri sayesinde kalabal\u0131\u011f\u0131n aras\u0131ndan s\u0131yr\u0131ld\u0131.<\/p>\n\n\n\n<p>Ayr\u0131ca, bir yandan da kulland\u0131klar\u0131 bilgilendirici ses tonu ile bunu bir ad\u0131m daha ileri g\u00f6t\u00fcrd\u00fcler.<\/p>\n\n\n\n<p>Etkile\u015fimli ba\u015fl\u0131k ve altyaz\u0131lar\u0131, sanki \u00e7ok yak\u0131n bir arkada\u015f\u0131m\u0131z\u0131n bizimle muhabbet etti\u011fini hissettiriyor ve bu da markalar\u0131n\u0131 e\u011flenceli ve cana yak\u0131n k\u0131l\u0131yor. Tabii, bu arkada\u015f\u0131n deniz \u00fcr\u00fcnleri hakk\u0131nda uzman oldu\u011funu da atlamayal\u0131m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"temel-cikarimlar-1\">Temel \u00e7\u0131kar\u0131mlar:<\/h3>\n\n\n\n<ul><li>Ni\u015fini olu\u015fturmal\u0131, &#8220;nedenini&#8221; tan\u0131mlamal\u0131 ve markan\u0131 benzersiz k\u0131lan unsurlar\u0131n ne oldu\u011funu belirlemelisin.<\/li><li>\u0130\u015f, markan\u0131 geli\u015ftirmeye geldi\u011finde g\u00f6rsellerle s\u0131n\u0131rl\u0131 kalmamal\u0131s\u0131n. Tutarl\u0131 bir marka sesine, de\u011fer sistemine ve mesaj\u0131na ba\u011fl\u0131 kald\u0131\u011f\u0131n\u0131n g\u00fcvencesini verebilmelisin.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-roadway-moving-anlatma-goster\">3. Roadway Moving: Anlatma, G\u00f6ster<\/h2>\n\n\n\n<p>Bu ba\u015fl\u0131\u011f\u0131m\u0131zda, sosyal medyada nas\u0131l yol almas\u0131 gerekti\u011fini \u00e7\u00f6zm\u00fc\u015f<a href=\"https:\/\/www.instagram.com\/roadwaymoving\/\" target=\"_blank\" rel=\"noopener\"> Roadway Moving<\/a> isimli bir ta\u015f\u0131mac\u0131l\u0131k firmas\u0131ndan \u00f6rnek verece\u011fiz.<\/p>\n\n\n\n<p>Hizmet odakl\u0131 bir i\u015f modelini benimseyen Roadway Moving, ger\u00e7ekte ne yapt\u0131klar\u0131n\u0131 g\u00f6stermek ad\u0131na i\u00e7erik olu\u015fturucular ile i\u015fbirlikleri yapmaya y\u00f6neldi.<\/p>\n\n\n\n<p>Bu i\u015fbirlikleri, ger\u00e7ekle\u015ftirdikleri ta\u015f\u0131ma t\u00fcrlerine ve hizmetlerinden ne bekleyebilece\u011fine dair fikir edinmenin harika bir yolunu sunuyor.<\/p>\n\n\n\n<p>Bu tip i\u015fletmeler, a\u011f\u0131zdan a\u011f\u0131za (word-of-mouth) tavsiyelerle b\u00fcy\u00fcyor. Dolay\u0131s\u0131yla i\u00e7erik olu\u015fturucu ortakl\u0131klar\u0131na yat\u0131r\u0131m yaparak bir\u00e7ok yeni potansiyel m\u00fc\u015fteriye ula\u015f\u0131yor ve ihtiya\u00e7 an\u0131nda insanlar\u0131n ak\u0131llar\u0131nda ilk s\u0131ralarda yer al\u0131yorlar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"temel-cikarimlar-2\">Temel \u00e7\u0131kar\u0131mlar:<\/h3>\n\n\n\n<ul><li>Hizmet sekt\u00f6r\u00fcndeysen, Instagram Hikayeleri&#8217;nde do\u011frudan toplulu\u011fundan gelen deneyimlere ayr\u0131lm\u0131\u015f bir \u00f6ne \u00e7\u0131kanlar k\u0131sm\u0131 olu\u015fturabilirsin.<\/li><li>Bir sonraki i\u00e7erik olu\u015fturucu i\u015fbirli\u011fini kiminle yapaca\u011f\u0131n\u0131 m\u0131 d\u00fc\u015f\u00fcn\u00fcyorsun? Tavsiyemiz, sosyal medyadaki yorumlara ve etiketlenmelere dikkat etmen y\u00f6n\u00fcnde. Markan\u0131n ger\u00e7ek bir hayran\u0131n\u0131 bulabilirsen, buldu\u011fun bu takip\u00e7i hizmetlerini kendi hedef kitlesine tan\u0131tt\u0131\u011f\u0131nda olduk\u00e7a do\u011fal bir i\u015fbirli\u011fin olmu\u015f olacak!<\/li><\/ul>\n\n\n\n<p>Evet, i\u015fte bu kadar basit!<\/p>\n\n\n\n<p>Wealthsimple&#8217;\u0131n e\u011fitici g\u00f6nderilerinden tut Roadway Moving&#8217;in i\u00e7erik olu\u015fturucular\u0131 kullanmas\u0131na kadar sayd\u0131\u011f\u0131m\u0131z markalar, en &#8220;s\u0131k\u0131c\u0131&#8221; end\u00fcstrilerin bile sosyal medyada ba\u015far\u0131ya ula\u015fabilece\u011finin bir kan\u0131t\u0131.<\/p>\n\n\n\n<p>\u00d6n\u00fcm\u00fczdeki d\u00f6nemlerde haz\u0131rlayaca\u011f\u0131n haftal\u0131k veya ayl\u0131k sosyal medya i\u00e7erik stratejilerini g\u00f6zden ge\u00e7irirken verdi\u011fimiz \u00f6rneklerden ilham almay\u0131 unutma! E\u011fer nereden ba\u015flayaca\u011f\u0131n\u0131 bilemiyorsan, a\u015fa\u011f\u0131daki ilanlara g\u00f6z atabilir ve Bionluk freelancer&#8217;lar\u0131ndan  destek alabilirsin \ud83d\ude0c\ud83d\udc40<\/p>\n\n\n\n<p><\/p>\n\n\n\n<script>\n function resizeIframe(obj) {\n    obj.style.height = obj.contentWindow.document.documentElement.scrollHeight + 'px';\n  }\n<\/script>\n<iframe frameborder=\"0\" scrolling=\"no\" src=\"https:\/\/bionluk.com\/napi\/gigs?ids=609906,572241,621241,612358,540639,92368,160403\" width=\"100%\" onload=\"resizeIframe(this)\"> <\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>\u0130ster e\u011fitici i\u00e7erikler olu\u015ftur ister referanslardan yararlan. Bu yaz\u0131m\u0131zda, ne satt\u0131\u011f\u0131n\u0131n de\u011fil nas\u0131l satt\u0131\u011f\u0131n\u0131n \u00f6nemli oldu\u011funu kan\u0131tlam\u0131\u015f 3 markaya yer veriyoruz. T\u0131kla, hemen \u00f6\u011fren!<\/p>\n","protected":false},"author":1,"featured_media":2701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/10\/1056x600-4-Blog.jpg",1056,600,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/10\/1056x600-4-Blog-150x150.jpg",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/10\/1056x600-4-Blog-300x170.jpg",300,170,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/10\/1056x600-4-Blog-768x436.jpg",768,436,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/10\/1056x600-4-Blog-1024x582.jpg",1024,582,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/10\/1056x600-4-Blog.jpg",1056,600,false],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/10\/1056x600-4-Blog.jpg",1056,600,false],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/10\/1056x600-4-Blog.jpg",1056,600,false],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/10\/1056x600-4-Blog.jpg",1056,600,false],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/10\/1056x600-4-Blog.jpg",1056,600,false],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/10\/1056x600-4-Blog.jpg",1056,600,false],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/10\/1056x600-4-Blog.jpg",1056,600,false],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/10\/1056x600-4-Blog-900x600.jpg",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/10\/1056x600-4-Blog-600x600.jpg",600,600,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/10\/1056x600-4-Blog-600x600.jpg",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"\u0130ster e\u011fitici i\u00e7erikler olu\u015ftur ister referanslardan yararlan. Bu yaz\u0131m\u0131zda, ne satt\u0131\u011f\u0131n\u0131n de\u011fil nas\u0131l satt\u0131\u011f\u0131n\u0131n \u00f6nemli oldu\u011funu kan\u0131tlam\u0131\u015f 3 markaya yer veriyoruz. T\u0131kla, hemen \u00f6\u011fren!","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2700"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=2700"}],"version-history":[{"count":4,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2700\/revisions"}],"predecessor-version":[{"id":2707,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2700\/revisions\/2707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/2701"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=2700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=2700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=2700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}