{"id":2751,"date":"2023-12-20T01:36:45","date_gmt":"2023-12-19T22:36:45","guid":{"rendered":"https:\/\/bionluk.com\/blog\/?p=2751"},"modified":"2023-12-20T02:00:05","modified_gmt":"2023-12-19T23:00:05","slug":"influencer-turleri","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/influencer-turleri","title":{"rendered":"Influencer T\u00fcrleri: Makro, Mikro ve Nano"},"content":{"rendered":"\n<p>2018 y\u0131l\u0131nda sosyal medya influencer pazar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc<a href=\"https:\/\/www.statista.com\/statistics\/1092819\/global-influencer-market-size\/\" target=\"_blank\" rel=\"noopener\"> 4,6 milyar dolarl\u0131k<\/a> bir boyuta ula\u015ft\u0131 ve hedef kitlelere ula\u015fman\u0131n yarat\u0131c\u0131 ve yepyeni bir yolu olarak pazarlama d\u00fcnyas\u0131n\u0131 kas\u0131p kavurdu. Bug\u00fcn 2023 y\u0131l\u0131nda ise uzmanlar, sosyal medya influencer piyasas\u0131n\u0131n 21,1 milyar dolar\u0131 a\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor.<\/p>\n\n\n\n<p><a href=\"https:\/\/bionluk.com\/freelancer-bul\/influencer-marketing\" data-type=\"URL\" data-id=\"https:\/\/bionluk.com\/freelancer-bul\/influencer-marketing\">Influencer pazarlama<\/a> piyasas\u0131, y\u0131llar i\u00e7inde \u015feklini almaya ba\u015flad\u0131 ve art\u0131k d\u00f6rt ana kategoriye ayr\u0131labiliyor: mega-influencerlar, makro-influencerlar, mikro-influencerlar ve nano-influencerlar.<\/p>\n\n\n\n<p>Bu d\u00f6rt kategori aras\u0131ndaki ayr\u0131m, sadece takip\u00e7i say\u0131s\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcnden ibaretmi\u015f gibi g\u00f6r\u00fcnebilir. Ancak farkl\u0131l\u0131klar, asl\u0131nda \u00e7ok daha ince detaylara sahip. E\u011fer influencer pazarlaman\u0131n kazan\u00e7l\u0131 d\u00fcnyas\u0131na ad\u0131m atmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan, bir mega-influencer\u0131 mikro-influencerdan ay\u0131rt edebilmek olduk\u00e7a \u00f6nem ta\u015f\u0131yor.<\/p>\n\n\n\n<p>Sosyal medya d\u00fcnyas\u0131n\u0131n vazge\u00e7ilmezi h\u00e2line gelen influencer&#8217;lar\u0131n\u0131n 4 t\u00fcr\u00fcn\u00fc \u00f6\u011frenmek ve g\u00fc\u00e7l\u00fc bir <a href=\"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/influencer-pazarlama-rehberi\" data-type=\"URL\" data-id=\"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/influencer-pazarlama-rehberi\">influencer pazarlama stratejisi <\/a> geli\u015ftirmek istiyorsan detaylar yaz\u0131m\u0131zda!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sosyal-medya-influencarlari-nin-4-turu\">Sosyal Medya Influencarlar\u0131&#8217;n\u0131n 4 T\u00fcr\u00fc<\/h2>\n\n\n\n<p>Ba\u015flang\u0131\u00e7 olarak, sosyal medya influencer&#8217;lar\u0131n\u0131 en bariz fakt\u00f6re g\u00f6re inceleyelim: Takip\u00e7i say\u0131s\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Influencer T\u00fcr\u00fc<\/strong><\/td><td><strong>Takip\u00e7i Say\u0131s\u0131<\/strong><\/td><\/tr><tr><td>Mega-Influencer<\/td><td>1 Milyon +<\/td><\/tr><tr><td>Makro-Influencer<\/td><td>100.000 &#8211; 1 Milyon<\/td><\/tr><tr><td>Mikro-Influencer<\/td><td>1.000 \u2013 100.000<\/td><\/tr><tr><td>Nano-Influencer<\/td><td>1.000\u2019den az<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u015eimdi biraz daha derine inelim ve bu sosyal medya influencer t\u00fcrlerinin takip\u00e7i say\u0131lar\u0131n\u0131n \u00f6tesinde ne gibi farkl\u0131l\u0131klar g\u00f6sterdi\u011fine ve kurulu\u015fun i\u00e7in hangisinin en iyi sonucu verece\u011fine bir bakal\u0131m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mega-influencer-nedir\">Mega-Influencer Nedir?<\/h2>\n\n\n\n<p>Genellikle bir milyondan fazla takip\u00e7isi olan mega-influencerlar, sosyal medya influencerlar\u0131n\u0131n en \u00fcst d\u00fczey kategorisini olu\u015fturuyorlar.<\/p>\n\n\n\n<p>Ancak, mega-influencer&#8217;lar\u0131n genellikle etkili olmaktan ziyade \u201c\u00fcnl\u00fc olduklar\u0131n\u0131&#8221; s\u00f6ylemek m\u00fcmk\u00fcn.<\/p>\n\n\n\n<p>Genellikle \u00e7ok \u00e7e\u015fitli ilgi alanlar\u0131n\u0131 bar\u0131nd\u0131ran bir hedef kitleye sahip olan bu tip influencer&#8217;lar\u0131n takip\u00e7ileri ile olan bireysel ili\u015fkileri, di\u011fer influencer&#8217;lara k\u0131yasla daha mesafeli olma e\u011filiminde. Ayr\u0131ca, konu\u015ftuklar\u0131 konu veya tan\u0131tt\u0131klar\u0131 \u00fcr\u00fcnler hakk\u0131nda uzmanla\u015fm\u0131\u015f olmasalar da tek bir seferde \u00e7ok geni\u015f bir kitleye eri\u015fim sa\u011flayabiliyorlar.<\/p>\n\n\n\n<p>Zaman zaman \u00fcnl\u00fc influencer (<a href=\"https:\/\/www.cmswire.com\/digital-marketing\/influencer-marketing-lessons-learned-from-kanye-west-fallout\/\" target=\"_blank\" rel=\"noopener\">celebrity influencer<\/a>) olarak da adland\u0131r\u0131lan mega-influencer&#8217;lar\u0131n kim olabilece\u011fi kafanda tam canlanmad\u0131ysa Will Smith\u2019i veya akl\u0131na gelen en me\u015fhur ve bilindik di\u011fer isimleri d\u00fc\u015f\u00fcnebilirsin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"markan-mega-influencer-pazarlamasindan-faydalanmali-mi\"><strong>Markan Mega-Influencer Pazarlamas\u0131ndan F<\/strong>aydalanmal\u0131 m\u0131?<\/h2>\n\n\n\n<p>Olduk\u00e7a b\u00fcy\u00fck bir takip\u00e7i kitlesine sahip olan mega-influencer&#8217;lar, markalar\u0131n \u00e7ok y\u00fcksek eri\u015fimler elde etmesini sa\u011fl\u0131yor. Tabii, bunun i\u00e7in epey y\u00fcksek bir \u00fccret \u00f6demen gerekiyor.<\/p>\n\n\n\n<p>\u00d6rne\u011fin 2018&#8217;de \u00fcnl\u00fc giri\u015fimci Kylie Jenner, sponsorlu bir sosyal medya g\u00f6nderisi ba\u015f\u0131na 1 milyon dolar talep ediyordu.<\/p>\n\n\n\n<p><a href=\"https:\/\/influencermarketinghub.com\/instagram-highest-paid\/\" target=\"_blank\" rel=\"noopener\">Influencer Marketing Hub&#8217;\u0131n verilerinden yararlanarak<\/a> 2023 y\u0131l\u0131nda en \u00e7ok kazanan mega-influencerlar\u0131n baz\u0131lar\u0131n\u0131 s\u0131ralayal\u0131m:<\/p>\n\n\n\n<ul><li>Cristiano Ronaldo, g\u00f6nderi ba\u015f\u0131na 2,3 milyar dolar<\/li><li>Kylie Jenner, g\u00f6nderi ba\u015f\u0131na 1,8 milyar dolar<\/li><li>Lionel Messi, g\u00f6nderi ba\u015f\u0131na 1,7 milyar dolar<\/li><li>Selena Gomez, g\u00f6nderi ba\u015f\u0131na 1,7 milyar dolar<\/li><\/ul>\n\n\n\n<p>Mega-influencer&#8217;lar\u0131n en \u00f6nemli avantajlar\u0131ndan biri, en y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc (exposure) elde etmeni sa\u011fl\u0131yor olmalar\u0131. Ayr\u0131ca, influencer pazarlama kampanyalar\u0131nda marka ve \u015firketlerle \u00e7al\u0131\u015fmaya al\u0131\u015fk\u0131n olmalar\u0131n\u0131 da unutmamak gerek. Ancak pek tabii, di\u011fer influencer t\u00fcrlerinden daha pahal\u0131 olduklar\u0131 da bir ger\u00e7ek.<\/p>\n\n\n\n<p>Di\u011fer bir yandan ise mega-influencer&#8217;lar, takip\u00e7i kitlelerinin demografik ve psikografik olarak \u00e7ok \u00e7e\u015fitli olmalar\u0131 sebebiyle ger\u00e7ek d\u00f6n\u00fc\u015f\u00fcmler sa\u011flayan bir etkiye sahip de\u011filler. Asl\u0131nda mega-influencer&#8217;lar, kitlelere hitap eden \u00fcr\u00fcnleri tan\u0131tan yani d\u00f6n\u00fc\u015f\u00fcm hunisinin en \u00fcst\u00fcnde yer alan pazarlama kampanyalar\u0131 i\u00e7in daha uygunlar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"makro-influencer-nedir\">Makro-Influencer Nedir?<\/h2>\n\n\n\n<p>Makro-influencer&#8217;lar, mega influencerlara k\u0131yasla bir ad\u0131m gerideler.<\/p>\n\n\n\n<p>Bir makro-influencer&#8217;lar\u0131n takip\u00e7i say\u0131s\u0131 100.000 ile bir milyon aras\u0131nda de\u011fi\u015fiklik g\u00f6stermekte. \u0130htiyac\u0131n olan ortalama makro-influencer ise mikro ve mega aras\u0131nda bir yerde bulunuyor. Maalesef, bu kategoriler aras\u0131nda net bir ayr\u0131m yapmam\u0131z pek m\u00fcmk\u00fcn de\u011fil.<\/p>\n\n\n\n<p>Makro-influencer&#8217;lar, \u00e7o\u011fu mega-influencer\u0131n aksine \u00e7ektikleri vloglar veya \u00fcrettikleri komik ve ilham verici i\u00e7erikler ile \u00fcnlerini internet \u00fczerinden kazand\u0131lar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"markan-makro-influencer-pazarlamasindan-faydalanmali-mi\">Markan Makro-Influencer Pazarlamas\u0131ndan Faydalanmal\u0131 m\u0131?<\/h2>\n\n\n\n<p>Belirli bir m\u00fc\u015fteri t\u00fcr\u00fcn\u00fc hedeflemek istiyor ancak yine de b\u00fcy\u00fck kitlelere ula\u015fmak istiyorsan, bir makro-influencer, mega-influencer&#8217;a k\u0131yasla senin i\u00e7in daha kullan\u0131\u015fl\u0131 olabilir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, gen\u00e7 kad\u0131nlar gibi hem tan\u0131ml\u0131 hem de geni\u015f bir demografiye ula\u015fmak istiyorsan, tercihini makro-influencer&#8217;lardan yana kullanmal\u0131s\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mikro-influencer-nedir\">Mikro-Influencer Nedir?<\/h2>\n\n\n\n<p>Mikro-influencer&#8217;lar\u0131n 1.000 ila 100.000 aras\u0131nda takip\u00e7isi bulunuyor. Mikro-influencer&#8217;lar, belirli bir ni\u015f veya alan \u00fczerine odaklan\u0131yor ve genellikle bulunduklar\u0131 sekt\u00f6r\u00fcn bir uzman\u0131 veya bir konunun bilirki\u015fisi olarak kabul ediliyorlar.<\/p>\n\n\n\n<p>Bir konu hakk\u0131ndaki fikirleri ile \u00f6nc\u00fcl\u00fck eden mikro-influencer&#8217;lar, tipik bir influencera k\u0131yasla takip\u00e7ileri ile \u00e7ok daha g\u00fc\u00e7l\u00fc ili\u015fkiler kuruyorlar. Ayr\u0131ca, \u00fcnl\u00fc veya s\u0131radan bir influencer&#8217;\u0131n aksine, izleyici kitleleri \u00e7ok daha homojen olma e\u011filiminde.<\/p>\n\n\n\n<p>Mesela, Adobe ve Squarespace gibi teknoloji \u015firketleri s\u0131kl\u0131kla mikro-influencer pazarlama kampanyalar\u0131n\u0131 stratejilerine dahil ediyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"markan-mikro-influencer-pazarlamasindan-faydalanmali-mi\">Markan Mikro-Influencer Pazarlamas\u0131ndan Faydalanmal\u0131 m\u0131?<\/h2>\n\n\n\n<p>Mikro-influencer&#8217;lar\u0131n takip\u00e7i kitlesi nispeten daha k\u00fc\u00e7\u00fck ve bu tip influencerlar \u00e7o\u011funlukla \u201c\u00fcnl\u00fc\u201d stat\u00fcs\u00fcyle \u00f6v\u00fcnm\u00fcyorlar. Bu nedenle markalar, mikro-influencer\u0131 &#8220;internet \u00fcnl\u00fcs\u00fc&#8221; yapan \u015fey her ne ise buna ilgi duyan takip\u00e7ilerine g\u00f6n\u00fcl rahatl\u0131\u011f\u0131 ile g\u00fcvenebiliyorlar.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, e\u011fer bir mikro-influencer seyahat vlog&#8217;u arac\u0131l\u0131\u011f\u0131yla \u00f6nemli bir takip\u00e7i kitlesi elde ettiyse bu ki\u015fi seyahat acentesi veya havayolu \u015firketleri i\u00e7in ideal bir se\u00e7enek haline geliyor.<\/p>\n\n\n\n<p>Mikro-influencerlar\u0131n genellikle makro-influencerlardan \u00e7ok daha az maliyetli oldu\u011funu da vurgulayal\u0131m. Sad\u0131k takip\u00e7ileri olmas\u0131na ra\u011fmen daha fazla takip\u00e7isi olanlarla ayn\u0131 \u00fccreti talep etmeyen mikro-influencerlar, paran\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 sonuna kadar veriyorlar.<\/p>\n\n\n\n<p>Bununla birlikte, \u00f6zellikle Instagram&#8217;da y\u00fcksek d\u00fczey etkile\u015fim oranlar\u0131na sahip olan baz\u0131 mikro-influencerlar\u0131n zaman zaman y\u00fcksek \u00fccretler istedi\u011fi de oluyor.<\/p>\n\n\n\n<p>Mikro-influencerlarla \u00e7al\u0131\u015fman\u0131n belki de ba\u015fl\u0131ca dezavantaj\u0131, g\u00f6nderi ba\u015f\u0131na talep ettikleri \u00fccret. Bazen son derece pahal\u0131 olabiliyorlar ve maalesef iyi bir anla\u015fma yap\u0131p yapmad\u0131\u011f\u0131ndan emin olman\u0131n kesin bir yolu bulunmuyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"nano-influencer-nedir\">Nano-Influencer Nedir?<\/h2>\n\n\n\n<p>G\u00f6rece yeni bir influencer t\u00fcr\u00fc olan nano-influencerlar, 1,000 ki\u015fiden az takip\u00e7i say\u0131lar\u0131yla mikro-influencerlara k\u0131yasla daha k\u00fc\u00e7\u00fck bir hedef kitleye sahip olma e\u011filimindeler.<\/p>\n\n\n\n<p>Nano-influencer&#8217;\u0131, kendi toplulu\u011fu i\u00e7inde n\u00fcfuza sahip olan bir ki\u015fi olarak tan\u0131mlayabiliriz. Bu, lokal bir muhitte veya toplulukta etkisi olan biri, bir mahallenin muhtar\u0131 veya yerel bir y\u00f6netici olabilir.<\/p>\n\n\n\n<p>Nano-influencer&#8217;\u0131n ard\u0131ndaki fikir, her g\u00fcn kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z ve asl\u0131nda hepimiz gibi olan &#8220;g\u00fcndelik insanlar\u0131n&#8221; bir markan\u0131n \u00fcr\u00fcn veya hizmetlerini arkada\u015flar\u0131na ve ailelerine tan\u0131tarak etkilenmesini sa\u011flamak. \u00c7o\u011fu zaman bu, kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan i\u00e7erikler (user-generated content) arac\u0131l\u0131\u011f\u0131yla ba\u015far\u0131labiliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"markan-nano-influencer-pazarlamasindan-faydalanmali-mi\">Markan Nano-Influencer Pazarlamas\u0131ndan Faydalanmal\u0131 m\u0131?<\/h2>\n\n\n\n<p>Nano-influencer&#8217;lar\u0131 kullanman\u0131n avantajlar\u0131ndan biri, en y\u00fcksek d\u00fczeyde etkile\u015fime sahip olmalar\u0131. Bu nedenle bir\u00e7ok marka nano-influencerlara daha fazla odaklanmaya ba\u015flad\u0131.<\/p>\n\n\n\n<p>Nano-influencer&#8217;lar\u0131n, takip\u00e7ilerinin \u00e7o\u011funlu\u011fuyla ger\u00e7ek hayatta da tan\u0131\u015f\u0131k olma ihtimali epey y\u00fcksek. Bu tan\u0131\u015f\u0131kl\u0131k, genellikle nano-influencer&#8217;lar taraf\u0131ndan temsil edilen markalar\u0131n kullan\u0131c\u0131 g\u00f6z\u00fcnden daha do\u011fal olarak alg\u0131lanmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<p>Ancak, etkile\u015fim her ne kadar y\u00fcksek olsa da bir nano-influencer&#8217;\u0131n tipik izleyici kitlesinin k\u00fc\u00e7\u00fckl\u00fc\u011f\u00fc, b\u00fcy\u00fck bir eri\u015fim elde edilmesini neredeyse imkans\u0131z k\u0131l\u0131yor.<\/p>\n\n\n\n<p>Nano-infleuncer&#8217;larla \u00e7al\u0131\u015fman\u0131n en temel dezavantaj\u0131, az \u00f6nce de belirtti\u011fimiz \u00fczere izleyici say\u0131s\u0131. B\u00fcy\u00fck ve iddial\u0131 sosyal medya kampanyalar\u0131 y\u00fcr\u00fctmek istedi\u011finde ba\u011flant\u0131 say\u0131n\u0131 art\u0131rmak i\u00e7in birden fazla ki\u015fi ile anla\u015fman ve dolay\u0131s\u0131yla daha fazla i\u015f anla\u015fmas\u0131 yapman gerekecek \u2013 ki bu da olduk\u00e7a zaman\u0131n\u0131 alacak.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"en-uygun-sosyal-medya-influencer-ini-nasil-secebilirsin\">En Uygun Sosyal Medya Influencer&#8217;\u0131n\u0131 Nas\u0131l Se\u00e7ebilirsin?<\/h2>\n\n\n\n<p>En iyi sosyal medya influencer t\u00fcr\u00fcn\u00fc nas\u0131l se\u00e7ece\u011fin konusunda kafan hen\u00fcz tam netle\u015fmediyse ve biraz daha rehberli\u011fe ihtiya\u00e7 duyuyorsan eklemek istedi\u011fimiz birka\u00e7 \u015fey daha var.<\/p>\n\n\n\n<p>\u00d6ncelikle \u015funun anla\u015f\u0131lmas\u0131 gerekiyor: izleyici kitlesi ne kadar b\u00fcy\u00fckse odaklanmak muhtemelen o kadar d\u00fc\u015f\u00fck olacak. <\/p>\n\n\n\n<p>Instagram \u00fcnl\u00fclerinin \u015fu an olduk\u00e7a pop\u00fcler olan ye\u015fil \u00e7ayl\u0131 diyet takviyeleri vb. satt\u0131\u011f\u0131n\u0131 g\u00f6rmemiz, inan hi\u00e7 tesad\u00fcf de\u011fil. Spesifik bir \u015feyden ziyade kitlelerin genel olarak \u00e7ekici buldu\u011fu \u00fcr\u00fcnlere y\u00f6neliyorlar. Bu nedenle, geni\u015f \u00e7apl\u0131 ve ilgi g\u00f6ren \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131 i\u00e7in, n\u00fcfuz sahibi ve \u00fcnl\u00fc influencer&#8217;larla i\u015f birli\u011fi yapmak harika bir se\u00e7enek.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sosyal medya influencer&#8217;lar\u0131n\u0131n 4 t\u00fcr\u00fcn\u00fc ve kurulu\u015funun dijital pazarlama \u00e7al\u0131\u015fmalar\u0131 i\u00e7in hangi t\u00fcr\u00fcn senin i\u00e7in en uygun oldu\u011funu \u00f6\u011frenmek istersen ipu\u00e7lar\u0131 yaz\u0131m\u0131zda!<\/p>\n","protected":false},"author":1,"featured_media":2752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/12\/1056x600-3-Blog.jpg",1056,600,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/12\/1056x600-3-Blog-150x150.jpg",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/12\/1056x600-3-Blog-300x170.jpg",300,170,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/12\/1056x600-3-Blog-768x436.jpg",768,436,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/12\/1056x600-3-Blog-1024x582.jpg",1024,582,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/12\/1056x600-3-Blog.jpg",1056,600,false],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/12\/1056x600-3-Blog.jpg",1056,600,false],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/12\/1056x600-3-Blog.jpg",1056,600,false],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/12\/1056x600-3-Blog.jpg",1056,600,false],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/12\/1056x600-3-Blog.jpg",1056,600,false],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/12\/1056x600-3-Blog.jpg",1056,600,false],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/12\/1056x600-3-Blog.jpg",1056,600,false],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/12\/1056x600-3-Blog-900x600.jpg",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/12\/1056x600-3-Blog-600x600.jpg",600,600,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2023\/12\/1056x600-3-Blog-600x600.jpg",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"Sosyal medya influencer'lar\u0131n\u0131n 4 t\u00fcr\u00fcn\u00fc ve kurulu\u015funun dijital pazarlama \u00e7al\u0131\u015fmalar\u0131 i\u00e7in hangi t\u00fcr\u00fcn senin i\u00e7in en uygun oldu\u011funu \u00f6\u011frenmek istersen ipu\u00e7lar\u0131 yaz\u0131m\u0131zda!","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2751"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=2751"}],"version-history":[{"count":4,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2751\/revisions"}],"predecessor-version":[{"id":2759,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2751\/revisions\/2759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/2752"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=2751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=2751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=2751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}