{"id":2823,"date":"2024-03-05T10:39:13","date_gmt":"2024-03-05T07:39:13","guid":{"rendered":"https:\/\/bionluk.com\/blog\/?p=2823"},"modified":"2024-03-24T22:32:53","modified_gmt":"2024-03-24T19:32:53","slug":"google-guncellemeleri-sonrasi-iyilesme","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/google-guncellemeleri-sonrasi-iyilesme","title":{"rendered":"Google G\u00fcncellemeleri: “Toparlanmak” \u0130\u00e7in Ne Kadar Vakite \u0130htiyac\u0131n Var?"},"content":{"rendered":"\n

Google\u2019\u0131n arama temsilcisi Danny Sullivan, faydal\u0131 i\u00e7erik (helpful content) g\u00fcncellemesinin zamanlamas\u0131 hakk\u0131nda bir kez daha payla\u015f\u0131mda bulundu. Asl\u0131nda, Google\u2019\u0131n ilk duyurusunda s\u00f6ylediklerini tekrarlad\u0131 ve i\u00e7eri\u011fin faydal\u0131 olup olmad\u0131\u011f\u0131n\u0131 kontrol etmek i\u00e7in s\u0131n\u0131fland\u0131r\u0131c\u0131n\u0131n (classifier) her zaman \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ancak \u00e7abalar\u0131n uzun vadeli oldu\u011funu Google’a kan\u0131tlaman\u0131n zaman alaca\u011f\u0131n\u0131 belirtti.<\/p>\n\n\n\n

Sorun faydal\u0131 i\u00e7erik g\u00fcncellemesinden etkilenen web sitelerinin herhangi bir iyile\u015fme g\u00f6rmedi\u011finden bahsedildi\u011fi X’teki bir konu ba\u015fl\u0131\u011f\u0131nda ortaya \u00e7\u0131kt\u0131. <\/p>\n\n\n\n

D\u00fcr\u00fcst olmak gerekirse s\u0131n\u0131fland\u0131r\u0131c\u0131s\u0131n\u0131 belirli “iyile\u015ftirmeler” yapmak i\u00e7in optimize eden Google\u2019\u0131n 2023 Eyl\u00fcl ay\u0131nda yay\u0131nlad\u0131\u011f\u0131 faydal\u0131 i\u00e7erik g\u00fcncellemesi \u015fu zamana kadarki en kapsaml\u0131 ve ciddi g\u00fcncellemesiydi. Ancak o zamandan beri, bu g\u00fcncellemeden etkilenen sitelerde herhangi bir iyile\u015fme ya\u015fanmam\u0131\u015f gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n

Bir kullan\u0131c\u0131, Google’\u0131n arama temsilcisinin kendisine faydal\u0131 i\u00e7erik g\u00fcncellemesi \u00f6zelinde “bir site belirli de\u011fi\u015fiklikler yapt\u0131ktan sonra 2 hafta i\u00e7inde iyile\u015febilir” dedi\u011fini iddia ederek bunu X’te dile getirdi. <\/p>\n\n\n\n

Ancak Danny Sullivan, b\u00f6yle bir \u015fey s\u00f6ylemedi\u011fini belirtti ve X’te<\/a> verdi\u011fi yan\u0131tta, “B\u00f6yle bir zaman aral\u0131\u011f\u0131 belirtti\u011fimi hat\u0131rlam\u0131yorum. B\u00f6yle bir \u015fey s\u00f6ylemem al\u0131\u015f\u0131lmad\u0131k bir durum olurdu \u00e7\u00fcnk\u00fc payla\u015ft\u0131\u011f\u0131m\u0131z belgelerde de bundan s\u00f6z etmiyoruz. <\/p>\n\n\n\n

Ayr\u0131ca, insanlar bana buna ili\u015fkin sorular sordu\u011funda g\u00f6nderilerimde verdi\u011fim yan\u0131tlarda da b\u00f6yle bir \u015feyden hi\u00e7 bahsetmedim. E\u011fer yanl\u0131\u015fl\u0131kla s\u00f6ylediysem veya bunu ba\u015fka bir \u015feyle kar\u0131\u015ft\u0131rd\u0131ysam \u00f6z\u00fcr dilerim” a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n\n\n\n

Daha sonra faydal\u0131 i\u00e7erik belgesinin<\/a> \u015funlar\u0131 belirtti\u011fini ekledi:<\/p>\n\n\n\n

\u201cBaz\u0131 ki\u015filer do\u011fal olarak \u015funu merak edebilir: Bir sitenin faydal\u0131 olmayan i\u00e7eri\u011fi kald\u0131rmas\u0131 durumunda daha iyi performans g\u00f6stermesi ne kadar zaman alacak? Bu sistem taraf\u0131ndan tan\u0131mlanan siteler, sinyalin kendilerine uygulanmas\u0131 i\u00e7in aylarca s\u00fcrecek bir s\u00fcre\u00e7le kar\u015f\u0131la\u015fabilir. S\u00fcrekli olarak \u00e7al\u0131\u015fan s\u0131n\u0131fland\u0131r\u0131c\u0131, yeni web sitelerini ve halihaz\u0131rda var olanlar\u0131 izlemeye olanak tan\u0131yor. Faydal\u0131 olmayan i\u00e7eri\u011fin uzun vadede geri d\u00f6nmedi\u011fi belirlendi\u011finde, s\u0131n\u0131fland\u0131rma da ge\u00e7erlili\u011fini yitirmi\u015f oluyor.\u201d<\/p>\n\n\n\n

Makine \u00f6\u011frenimi (machine-learning) modeli kullanan bu s\u0131n\u0131fland\u0131rma s\u00fcreci tamamen otomatikle\u015fmi\u015f bir halde ve d\u00fcnya genelinde t\u00fcm dillerde \u00e7al\u0131\u015f\u0131yor. Google’\u0131n i\u00e7eri\u011fi s\u0131ralamak i\u00e7in de\u011ferlendirdi\u011fi bir\u00e7ok sinyalden yaln\u0131zca biri olan bu s\u00fcre\u00e7 manuel bir i\u015flem veya spam olarak alg\u0131lanmamal\u0131.<\/p>\n\n\n\n

Bu, faydal\u0131 olmayan i\u00e7eri\u011fe sahip olarak s\u0131n\u0131fland\u0131r\u0131lm\u0131\u015f sitelerdeki baz\u0131 insan odakl\u0131 i\u00e7eriklerin, di\u011fer sinyallerin bu insan odakl\u0131 i\u00e7eri\u011fi yard\u0131mc\u0131 ve ilgili olarak tan\u0131mlad\u0131\u011f\u0131 durumlarda iyi s\u0131ralanabilece\u011fi anlam\u0131na geliyor. Sinyal ayr\u0131ca bir tart\u0131 olarak i\u015flev g\u00f6r\u00fcyor, yani bir site pek \u00e7ok faydal\u0131 olmayan i\u00e7eri\u011fe sahip olsa da daha g\u00fc\u00e7l\u00fc bir etki g\u00f6rme olas\u0131l\u0131\u011f\u0131n\u0131 b\u00fcnyesinde bar\u0131nd\u0131r\u0131yor.<\/p>\n\n\n\n

Bunun \u00fczerine ba\u015fka bir kullan\u0131c\u0131 ise, faydal\u0131 i\u00e7erik g\u00fcncellemesinin bir sonraki \u00e7al\u0131\u015fmas\u0131n\u0131 beklemeleri gerekip gerekmedi\u011fini, bir sonraki g\u00fcncellemeye kadar s\u0131n\u0131fland\u0131r\u0131c\u0131n\u0131n kald\u0131r\u0131lma olas\u0131l\u0131\u011f\u0131n\u0131n olup olmad\u0131\u011f\u0131n\u0131 ya da en az\u0131ndan belli periyotlarla kontrol edilip edilmeyece\u011fini sordu.<\/p>\n\n\n\n

Sullivan\u2019\u0131n cevab\u0131 2022’deki orijinal Google mesaj\u0131nda da belirtildi\u011fi \u00fczere, hay\u0131r. S\u0131n\u0131fland\u0131r\u0131c\u0131 her zaman \u00e7al\u0131\u015fmaya devam ediyor ancak bunun i\u00e7in i\u00e7eri\u011fin uzun vadede faydal\u0131 olmay\u0131 taahh\u00fct etti\u011fini birka\u00e7 ay boyunca kan\u0131tlaman gerekti\u011fi belirtiliyor.<\/p>\n\n\n\n

E\u011fer bir sitenin faydal\u0131 olmayan i\u00e7eri\u011fi azaltt\u0131\u011f\u0131 fark edilirse site her an daha iyi performans g\u00f6stermeye ba\u015flayabilir. Diyelim ki, birileri bu de\u011fi\u015fikli\u011fi birka\u00e7 ay \u00f6nce yapt\u0131. S\u0131n\u0131fland\u0131r\u0131c\u0131, bunu s\u00fcrekli olarak belli periyotlarda kontrol ediyor ve de\u011ferlendirme de\u011fi\u015fti\u011finde, “Hmm, bunun uzun vadeli bir de\u011fi\u015fiklik oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum” diyor. S\u0131n\u0131fland\u0131r\u0131c\u0131n\u0131n bir sonraki g\u00fcncellemesini beklemen gerekmiyor. S\u0131n\u0131fland\u0131r\u0131c\u0131 zaman zaman daha iyi hale getirilmek i\u00e7in g\u00fcncelleniyor, ancak geli\u015fme g\u00f6steren siteler bu g\u00fcncellemelerden ba\u011f\u0131ms\u0131z olarak de\u011fi\u015fiklikler g\u00f6rebiliyor.<\/p>\n\n\n\n

Google, faydal\u0131 i\u00e7erik g\u00fcncelleme sisteminin otomatik oldu\u011funu ve i\u00e7eri\u011fi d\u00fczenli olarak de\u011ferlendirdi\u011fini zaten s\u00f6yledi. Yani algoritma s\u00fcrekli olarak i\u00e7eri\u011fini inceliyor ve ona puan veriyor. Ancak bu demek de\u011fil ki, i\u00e7eri\u011fini bug\u00fcn d\u00fczeltirsen web sitende yar\u0131ndan itibaren iyile\u015fmeler g\u00f6rmeye ba\u015flayacaks\u0131n. <\/p>\n\n\n\n

Google’\u0131n i\u00e7eri\u011fini yaln\u0131zca bug\u00fcn de\u011fil, ger\u00e7ekten g\u00fcncellemeye kararl\u0131 oldu\u011funu g\u00f6rmesi gerekiyor. Bu g\u00fcven i\u00e7inse bir do\u011frulama ve bekleme s\u00fcresi bulunuyor.<\/p>\n\n\n\n

Sonras\u0131nda Google nazar\u0131nda daha iyi s\u0131ralan\u0131yorsun.<\/p>\n\n\n\n

Bu g\u00fcncellemeye g\u00f6re i\u00e7eriklerini ve web sitelerini optimize eden ve de\u011fi\u015fiklik yapan ki\u015filer ise bir t\u00fcr iyile\u015fme i\u00e7in dua ediyorlar. Ancak, herkesin cevab\u0131n\u0131 bekledi\u011fi as\u0131l soru bu s\u0131ralama de\u011fi\u015fikliklerinin ne zaman olaca\u011f\u0131 ve toparlanmak i\u00e7in ne kadar vakte ihtiya\u00e7 duyduklar\u0131.<\/p>\n\n\n\n

*Bu makale\u00a0orijinalinden<\/a>\u00a0adapte edilmi\u015ftir.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Web siteni iyile\u015ftirmek i\u00e7in Google g\u00fcncellemelerini beklemen \u015fart m\u0131? Bu g\u00fcncellemeler sonras\u0131 “toparlanman” ne kadar s\u00fcrer? Cevaplar yaz\u0131m\u0131zda!<\/p>\n","protected":false},"author":1,"featured_media":2849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[30,35],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-1-2.jpg",1121,851,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-1-2-150x150.jpg",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-1-2-300x228.jpg",300,228,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-1-2-768x583.jpg",768,583,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-1-2-1024x777.jpg",1024,777,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-1-2.jpg",1121,851,false],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-1-2.jpg",1121,851,false],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-1-2-1121x680.jpg",1121,680,true],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-1-2.jpg",1121,851,false],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-1-2-1121x834.jpg",1121,834,true],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-1-2.jpg",1121,851,false],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-1-2.jpg",1121,851,false],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-1-2-900x600.jpg",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-1-2-600x851.jpg",600,851,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-1-2-600x600.jpg",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"Web siteni iyile\u015ftirmek i\u00e7in Google g\u00fcncellemelerini beklemen \u015fart m\u0131? Bu g\u00fcncellemeler sonras\u0131 \"toparlanman\" ne kadar s\u00fcrer? Cevaplar yaz\u0131m\u0131zda!","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2823"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=2823"}],"version-history":[{"count":2,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2823\/revisions"}],"predecessor-version":[{"id":2828,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/2823\/revisions\/2828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/2849"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=2823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=2823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=2823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}