{"id":315,"date":"2021-04-05T03:00:00","date_gmt":"2021-04-05T00:00:00","guid":{"rendered":"https:\/\/bionluk.com\/blog-test\/?p=315"},"modified":"2022-01-17T16:44:59","modified_gmt":"2022-01-17T13:44:59","slug":"cta-nedir","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/cta-nedir","title":{"rendered":"Potansiyel M\u00fc\u015fterilerine Ula\u015f: CTA Nedir?"},"content":{"rendered":"

CTA Ne Demek?<\/h2>\n

Call To Action (CTA), basit\u00e7e “harekete ge\u00e7irici mesaj veya eylem \u00e7a\u011fr\u0131s\u0131” anlam\u0131na geliyor. Dijital pazarlama faaliyetlerinde veya bu alanda faaliyet sunulan kanallarda s\u0131kl\u0131kla kar\u015f\u0131na \u00e7\u0131kabilecek bu ifade, kullan\u0131c\u0131y\u0131; \u00fcr\u00fcn sat\u0131n almak, bir bloga abone olmak veya bir linke t\u0131klamak gibi eylemleri yapmaya y\u00f6nlendiren, metin veya g\u00f6rsellerden olu\u015fan mesajlar\u0131n b\u00fct\u00fcn\u00fcne deniyor.<\/p>\n

Bir\u00e7ok web sitesinde yer alan ve s\u0131kl\u0131kla kar\u015f\u0131na \u00e7\u0131kabilecek olan; \u201cHemen Al\u201d, \u201cHemen Ara\u201d, \u201cKampanyaya Kat\u0131l\u201d, \u201c\u015eimdi Sipari\u015f Ver\u201d, \u201cBizimle \u0130leti\u015fime Ge\u00e7in\u201d, \u201cSat\u0131n Al\u201d, \u201c\u00dccretsiz Deneyin\u201d gibi mesajlar birer CTA\u2019 olarak d\u00fc\u015f\u00fcnebilirsin.<\/strong> Eylem \u00e7a\u011fr\u0131lar\u0131; banner tasar\u0131mlar\u0131, sosyal medya g\u00f6nderileri, e-mail gibi y\u00f6ntemlerle yap\u0131l\u0131yor.<\/p>\n

Peki kullan\u0131c\u0131lar\u0131 y\u00f6nlendirmede kullan\u0131lan bu \u2018harekete ge\u00e7irici mesajlar\u2019 ger\u00e7ekten onlar\u0131 harekete ge\u00e7irmeye yetiyor mu?<\/p>\n

Basit bir \u015fekilde haz\u0131rlanm\u0131\u015f eylem \u00e7a\u011fr\u0131lar\u0131, kullan\u0131lmaya ba\u015fland\u0131\u011f\u0131 ilk d\u00f6nemlerde kullan\u0131c\u0131lardan y\u00fcksek geri d\u00f6n\u00fc\u015fler almay\u0131 ba\u015farm\u0131\u015f olabilir. Ne var ki, zamanla CTA\u2019lar\u0131n daha \u00e7ok kullan\u0131lmas\u0131 ve s\u0131kl\u0131kla g\u00f6r\u00fclmeye ba\u015flanmas\u0131, eylem \u00e7a\u011fr\u0131lar\u0131n\u0131 daha az dikkat \u00e7ekici h\u00e2le getirerek ilgi oran\u0131n\u0131 d\u00fc\u015f\u00fcrebilir.<\/p>\n

Beklenen etkiyi ger\u00e7ekle\u015ftirebilmeleri i\u00e7in CTA\u2019lar\u0131n yarat\u0131c\u0131 tasarlanm\u0131\u015f ve dikkat \u00e7ekici olmas\u0131 gerekiyor. S\u0131radan ve al\u0131\u015f\u0131lm\u0131\u015f bir CTA, kullan\u0131c\u0131n\u0131n dikkatini \u00e7ekmez ve t\u0131klanma oranlar\u0131 d\u00fc\u015f\u00fck olur. <\/strong>Dolay\u0131s\u0131yla etkili bir CTA ile kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekmeyi ba\u015farabilir, t\u00fcketiciyi istedi\u011fin eylemi yapmaya y\u00f6neltebilirsin.<\/p>\n

Ba\u015far\u0131l\u0131 Bir \u201cCall To Action\u201d Nas\u0131l Olur?<\/h2>\n

CTA\u2019lar kullan\u0131c\u0131ya ne yapmalar\u0131 gerekti\u011fini s\u00f6yl\u00fcyor; ancak \u00e7o\u011fu zaman bunu neden yapmalar\u0131 gerekti\u011fi konusunda onlar\u0131 ikna etmeyi ba\u015faram\u0131yor. Bunun i\u00e7in kullan\u0131c\u0131n\u0131n CTA\u2019y\u0131 t\u0131klamas\u0131n\u0131 sa\u011flayacak motivasyonun yeterli \u00f6l\u00e7\u00fcde i\u00e7erikte sunulmu\u015f olmas\u0131 gerekiyor.<\/strong> Yani i\u00e7eri\u011fin, kullan\u0131c\u0131n\u0131n CTA\u2019y\u0131 t\u0131klamas\u0131n\u0131 sa\u011flayacak dinamikleri bar\u0131nd\u0131r\u0131yor olmas\u0131 olduk\u00e7a \u00f6nemli. \u2018Bunu neden yapmal\u0131y\u0131m?\u2019 gibi sorular\u0131n yan\u0131tlar\u0131 i\u00e7erikte yer ald\u0131\u011f\u0131 s\u00fcrece, hedeflenen eylem ne ise bu eylem ba\u015far\u0131yla sonu\u00e7lanabilir hale geliyor.<\/p>\n

Etkili bir CTA’n\u0131n ilk kural\u0131, anla\u015f\u0131l\u0131r ve net olmas\u0131. \u0130fadenin anla\u015f\u0131lmaz olmas\u0131, kullan\u0131c\u0131n\u0131n neyle kar\u015f\u0131la\u015faca\u011f\u0131n\u0131 bilmeyece\u011fi bir belirsizlik sunuyor ve bu durum t\u00fcketici taraf\u0131nda pek de “harekete ge\u00e7irici” olmuyor.<\/p>\n

\u00d6rne\u011fin, Netflix\u2019in \u201cWatch Anywhere. Cancel Anytime.\u201d yani \u201c\u0130stedi\u011fin Yerde \u0130zle. \u0130stedi\u011fin Zaman \u0130ptal Et.\u201d \u00e7a\u011fr\u0131s\u0131, kullan\u0131c\u0131ya hem anla\u015f\u0131l\u0131r hem de g\u00fcvenilir bir mesaj veriyor. Mesaj, beklenmedik s\u00fcrprizlerle kar\u015f\u0131la\u015fma belirsizli\u011fi ta\u015f\u0131mad\u0131\u011f\u0131 i\u00e7in, kullan\u0131c\u0131ya g\u00fcvenilir bir vaatte bulunuyor. Bu da t\u0131klanma oran\u0131n\u0131 art\u0131r\u0131yor.<\/p>\n

CTA butonlar\u0131n\u0131n dikkat \u00e7ekicili\u011fine katk\u0131 sa\u011flayan bir di\u011fer \u00f6nemli unsurunu da renk, b\u00fcy\u00fckl\u00fck, \u015fekil, d\u00fczen gibi \u00f6geleri bar\u0131nd\u0131ran g\u00f6rsel tasar\u0131m k\u0131sm\u0131 olu\u015fturuyor. <\/strong>Amerika\u2019da 100 ki\u015fi \u00fczerinde yap\u0131lan ara\u015ft\u0131rmada, CTA\u2019lar\u0131n baz\u0131 tasar\u0131m \u00f6zelliklerinin t\u0131klanma oranlar\u0131n\u0131 art\u0131rd\u0131\u011f\u0131 g\u00f6zlemlenmi\u015f. Yap\u0131lan ara\u015ft\u0131rmada kullan\u0131c\u0131lar\u0131n %51\u2019inin turuncu ve k\u0131rm\u0131z\u0131 renkli CTA\u2019lar\u0131; %73\u2019\u00fcn\u00fcn 100-150 px ve 150-200 px boyutlar\u0131nda CTA\u2019lar\u0131; %58\u2019inin oval \u015fekildeki CTA\u2019lar\u0131; %69\u2019unun renk ge\u00e7i\u015fli CTA\u2019lar\u0131 daha \u00e7ok t\u0131klad\u0131klar\u0131 sonucuna ula\u015f\u0131ld\u0131\u011f\u0131 biliniyor. Bu oranlar CTA haz\u0131rlamada \u00f6nemli veriler olsa da, site tasar\u0131m\u0131yla uyumlu olmas\u0131 da bir o kadar \u00f6nem ta\u015f\u0131yor.<\/p>\n

CTA’n\u0131n, basit bir tasar\u0131m ve k\u0131sa ama etkili ifadelerle de beklenen etkiyi sa\u011flad\u0131\u011f\u0131 biliniyor. Mesela yurt d\u0131\u015f\u0131 kaynakl\u0131 bir kariyer sitesi olan \u201cMonster\u201d, \u201cFind Better\u201d yani \u201cDaha \u0130yisini Bul\u201d ifadesiyle olduk\u00e7a etkili bir eylem \u00e7a\u011fr\u0131s\u0131 olu\u015fturarak; basit bir tasar\u0131m ve yaln\u0131zca iki kelimeyle ba\u015far\u0131l\u0131 bir eylem \u00e7a\u011fr\u0131s\u0131n\u0131n nas\u0131l olaca\u011f\u0131n\u0131 g\u00f6stermi\u015f oluyor.<\/p>\n

Eylem \u00e7a\u011fr\u0131lar\u0131 yaln\u0131zca bir e-mail ile bir e-ticaret sitesinde veya herhangi bir web sitesinde de\u011fil, ayn\u0131 zamanda sosyal medya kanallar\u0131nda da kullan\u0131l\u0131yor. Instagram sayfalar\u0131n\u0131 hat\u0131rla: Payla\u015f\u0131lan bir g\u00f6nderinin alt\u0131na, \u00e7o\u011funlukla o konuyla ilgili daha detayl\u0131 bilgilerin yer ald\u0131\u011f\u0131 web sitesine y\u00f6nlendirmek i\u00e7in \u201clink bio\u2019da\u201d ibaresiyle, takip\u00e7ilerin sayfan\u0131n profilindeki bio k\u0131sm\u0131nda yer alan linke t\u0131klamas\u0131 sa\u011flan\u0131yor. \u015eimdilik bu linklere farkl\u0131 bir tasar\u0131m yap\u0131lamasa da, emojilerle daha dikkat \u00e7ekici h\u00e2le getirmek m\u00fcmk\u00fcn. Ayr\u0131ca Facebook\u2019ta, sayfa i\u00e7erikleri ve reklamlara call to action butonu ekleme \u00f6zelli\u011fi de bulunuyor. Bu CTA\u2019larda \u201cSat\u0131n Al\u201d, \u201cDaha Fazla Bilgi Al\u201d, \u201cKaydol\u201d, \u201cRezerve Et\u201d ve \u201c\u0130ndir\u201d butonlar\u0131 da yer al\u0131yor.<\/p>\n

Etkili bir CTA \u00e7al\u0131\u015fmas\u0131 ile web sitenin t\u0131klanma oranlar\u0131n\u0131 veya sat\u0131\u015flar\u0131n\u0131 art\u0131rabilirsin.<\/strong> Ba\u015far\u0131l\u0131 bir eylem \u00e7a\u011fr\u0131s\u0131 i\u00e7in Bionluk\u2019un tasar\u0131mc\u0131lar\u0131 gereken deste\u011fi sa\u011flamak i\u00e7in seni bekliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kullan\u0131c\u0131lar\u0131 y\u00f6nlendirmede kullan\u0131lan CTA ne demek? CTA kullanarak d\u00f6n\u00fc\u015f\u00fcm\u00fc nas\u0131l art\u0131rabilirsin? Cevaplar yaz\u0131m\u0131zda!<\/p>\n","protected":false},"author":1,"featured_media":855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2022-01-12-at-16.17.29.png",1684,664,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2022-01-12-at-16.17.29-150x150.png",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2022-01-12-at-16.17.29-300x118.png",300,118,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2022-01-12-at-16.17.29-768x303.png",768,303,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2022-01-12-at-16.17.29-1024x404.png",1024,404,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2022-01-12-at-16.17.29-1536x606.png",1536,606,true],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2022-01-12-at-16.17.29.png",1684,664,false],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2022-01-12-at-16.17.29-1600x664.png",1600,664,true],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2022-01-12-at-16.17.29-1250x493.png",1250,493,true],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2022-01-12-at-16.17.29-1250x664.png",1250,664,true],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2022-01-12-at-16.17.29-1250x664.png",1250,664,true],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2022-01-12-at-16.17.29-1250x664.png",1250,664,true],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2022-01-12-at-16.17.29-900x600.png",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2022-01-12-at-16.17.29-600x664.png",600,664,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/04\/Screen-Shot-2022-01-12-at-16.17.29-600x600.png",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"Kullan\u0131c\u0131lar\u0131 y\u00f6nlendirmede kullan\u0131lan CTA ne demek? CTA kullanarak d\u00f6n\u00fc\u015f\u00fcm\u00fc nas\u0131l art\u0131rabilirsin? Cevaplar yaz\u0131m\u0131zda!","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/315"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=315"}],"version-history":[{"count":3,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/315\/revisions"}],"predecessor-version":[{"id":1129,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/315\/revisions\/1129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/855"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}