{"id":316,"date":"2020-02-23T03:00:00","date_gmt":"2020-02-23T03:00:00","guid":{"rendered":"https:\/\/bionluk.com\/blog-test\/?p=316"},"modified":"2022-01-17T17:13:14","modified_gmt":"2022-01-17T14:13:14","slug":"aso-nedir-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/aso-nedir-nasil-yapilir","title":{"rendered":"Google Play Store \u0130\u00e7in ASO Nedir, Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"

En pop\u00fcler mobil uygulama ma\u011fazalar\u0131ndan biri olan Google Play Store\u2019da 2 milyonu a\u015fk\u0131n uygulama, her biri kendi kategorisinde binlerce benzer uygulama birbiriyle rekabet halinde “var olmaya” \u00e7al\u0131\u015f\u0131yor.<\/p>\n

B\u00f6ylesi bir atmosferde, uygulamalar\u0131n listelerde \u00fcst s\u0131ralarda yer almas\u0131, indirilme say\u0131lar\u0131n\u0131n art\u0131r\u0131lmas\u0131 i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Bu ama\u00e7la d\u00fczenli olarak yap\u0131lan ASO \u00e7al\u0131\u015fmalar\u0131 ile <\/strong>uygulamalar\u0131n, kullan\u0131c\u0131lar\u0131n arama sonu\u00e7lar\u0131nda yukar\u0131larda listelenebilmesi m\u00fcmk\u00fcn hale geliyor.<\/p>\n

ASO Nedir?<\/h2>\n

\u201cApp Store Optimization\u201d\u0131n k\u0131salt\u0131lm\u0131\u015f hali olan ASO, mobil uygulamalar\u0131n indirildi\u011fi ma\u011fazalarda, aramalarda en \u00fcst s\u0131ralarda yer alabilmesi i\u00e7in o uygulaman\u0131n \u00e7e\u015fitli y\u00f6ntemlerle optimize edilmesi i\u015flemine deniyor.<\/strong><\/p>\n

Play Store Optimizasyonu Neden Yap\u0131l\u0131r?<\/h2>\n

Web siteleri i\u00e7in yap\u0131lan SEO \u00e7al\u0131\u015fmas\u0131na paralel olarak Play Store\u2019da yer alan uygulamalar i\u00e7in ASO \u00e7al\u0131\u015fmalar\u0131 ger\u00e7ekle\u015ftiriliyor. Uygulaman\u0131n t\u0131klanma ve indirilme oranlar\u0131n\u0131n art\u0131r\u0131lmas\u0131, daha \u00e7ok reklam alabilmesi, \u00f6n s\u0131ralara y\u00fckselmesi ve daha pop\u00fcler olmas\u0131 i\u00e7in Play Store Optimizasyonu ister istemez bir zorunluluk haline geliyor.<\/p>\n

ASO \u00e7al\u0131\u015fmas\u0131 yap\u0131lan bir uygulaman\u0131n; ke\u015ffedilme ihtimali y\u00fckselirken ayn\u0131 kategorideki binlerce uygulama aras\u0131ndan \u00f6ne \u00e7\u0131karak kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekmeyi ba\u015farabiliyor. Peki Play Store optimizasyonu yap\u0131l\u0131rken izlenecek ad\u0131mlar nelerdir?<\/strong><\/p>\n

Uygulama Ad\u0131 Belirleme<\/h2>\n

Uygulama ba\u015fl\u0131\u011f\u0131n\u0131n \u00e7ok uzun olmamas\u0131 gerekiyor. Kullan\u0131c\u0131lar\u0131n mobil cihazlar\u0131n\u0131n \u00f6zelli\u011fine g\u00f6re ba\u015fl\u0131\u011f\u0131n k\u0131salt\u0131labilece\u011fi g\u00f6z \u00f6n\u00fcnde bulundurularak; benzersiz ve ayn\u0131 zamanda uygulaman\u0131n kategorisine paralel bir ad belirlenmesi b\u00fcy\u00fck bir \u00f6nem ta\u015f\u0131yor. Belirlencek isim ayr\u0131ca, potansiyel rakiplerden ayr\u0131\u015fan ve yayg\u0131n olarak kullan\u0131lan terimlerden de uzak olacak \u015fekilde belirlenmeli \u263a\ufe0f<\/p>\n

Uygulama A\u00e7\u0131klama Metni<\/h2>\n

Kullan\u0131c\u0131lara uygulaman\u0131n ne ile ilgili oldu\u011funa dair anla\u015f\u0131l\u0131r bir a\u00e7\u0131klama metni eklenmesi bekleniyor. Play Store\u2019da ekran\u0131n \u00fcst\u00fcnde, yap\u0131lan a\u00e7\u0131klaman\u0131n g\u00f6r\u00fcnen k\u0131sm\u0131n\u0131n en \u00f6nemli ifadelerden olu\u015ftu\u011funa dikkat edilmesi gerekiyor. A\u00e7\u0131klamada anahtar kelimelerden yararlanmak, listelerde \u00fcst s\u0131ralarda yer almaya da yard\u0131mc\u0131 olabilir. Anahtar kelime belirlemede en \u00f6nemli ad\u0131m, rekabette olan anahtar kelimeler kadar uygulamay\u0131 farkl\u0131la\u015ft\u0131racak kelimelere odaklanmak.<\/p>\n

Burada izleyebilece\u011fin en iyi y\u00f6ntem “kullan\u0131c\u0131 gibi d\u00fc\u015f\u00fcnmek”. Bir kullan\u0131c\u0131, bu uygulamay\u0131 neden kullanmal\u0131? Hangi aramalar\u0131 yapt\u0131\u011f\u0131nda kar\u015f\u0131s\u0131na bu uygulama \u00e7\u0131kmal\u0131. Bu kapsamda, daima geni\u015f perspektifte d\u00fc\u015f\u00fcnmeli ve detaylara inerek ASO stratejini olu\u015fturmal\u0131s\u0131n.<\/strong><\/p>\n

Uygulama G\u00f6rselleri Olu\u015fturma<\/h2>\n

Uygulama simgesi, uygulaman\u0131n i\u00e7erik ve i\u015flevlerini g\u00f6steren ekran g\u00f6r\u00fcnt\u00fcleri ve videolar ile Play Store\u2019da \u00f6ne \u00e7\u0131kmak ve kullan\u0131c\u0131lar\u0131 uygulama sayfas\u0131na \u00e7ekmek m\u00fcmk\u00fcn. Bunun i\u00e7in; y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc bir uygulama simgesi, tan\u0131t\u0131m videosu, \u00f6zellik grafi\u011fi, tan\u0131t\u0131m grafi\u011fi ya da uygulaman\u0131n \u00f6zelli\u011fine g\u00f6re Tv banner\u2019\u0131 veya 360 derecelik stereoskopik resim<\/strong> yard\u0131mc\u0131 olabilir.<\/p>\n

Uygulama g\u00f6rsellerinin, uygulamada yer alan t\u00fcm ad\u0131mlar\u0131 g\u00f6sterdi\u011finden ve k\u0131sa da olsa metinlerle desteklendi\u011finden emin olmal\u0131s\u0131n. Tabii y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc, sade ve modern g\u00f6rseller hedeflemelisin. Videoda ise yal\u0131zca amaca odaklanmal\u0131s\u0131n: Kullan\u0131c\u0131 bu uygulamay\u0131 kulland\u0131\u011f\u0131nda ne gibi problemleri \u00e7\u00f6z\u00fclecek, nas\u0131l bir fayda sa\u011flayacak ve ne t\u00fcr mesaj duymak isteyecek. Anlayaca\u011f\u0131n \u00fczere, ASO \u00e7al\u0131\u015fmalar\u0131ndan \u00f6nce, t\u00fcm pazarlama faaliyetlerinde oldu\u011fu gibi hedef kitleni \u00e7ok iyi analiz etmelisin \ud83d\udc40<\/strong><\/p>\n

Uygulama Ma\u011faza Giri\u015fini Yerelle\u015ftirme<\/h2>\n

Uygulaman\u0131n a\u00e7\u0131klama k\u0131sm\u0131 i\u00e7in profesyonel bir \u00e7eviri program\u0131n\u0131n kullan\u0131lmas\u0131, d\u00fcnyan\u0131n her yerinden kullan\u0131c\u0131lar\u0131n anlamas\u0131n\u0131 sa\u011flayacak iyi bir \u00e7eviri metni olu\u015fturulas\u0131na ba\u011fl\u0131. Bu da daha \u00e7ok kullan\u0131c\u0131ya ula\u015fmay\u0131 m\u00fcmk\u00fcn k\u0131labilir. E\u011fer uygulaman\u0131 yurt d\u0131\u015f\u0131 pazar\u0131nda da var etmek istiyorsan; bir\u00e7ok uygulama sayfas\u0131nda g\u00f6rebilece\u011fin bozuk veya anlams\u0131z \u00e7evirilerden uzak durmal\u0131, yerelle\u015ftirme (lokalizasyon) alan\u0131nda uzman \u00e7evirmenlerle \u00e7al\u0131\u015farak bu alan\u0131 d\u00fczenlemelisin. Bu kural, uygulaman\u0131 farkl\u0131 dillerde sunmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan t\u00fcm uygulama i\u00e7i metinleri, butonlar\u0131 hatta se\u00e7ece\u011fin g\u00f6rsel veya kullan\u0131c\u0131 odakl\u0131 tasar\u0131m\u0131 dahi etkileyebilir.<\/p>\n

Kullan\u0131c\u0131 Deneyimini \u0130yile\u015ftirme<\/h2>\n

Google algoritmas\u0131nda uygulamalar s\u0131ralan\u0131rken; kullan\u0131c\u0131 puanlar\u0131, geri bildirimler, kullan\u0131c\u0131 davran\u0131\u015flar\u0131, yorumlar, uygulaman\u0131n indirilme say\u0131s\u0131 gibi etkenler dikkate al\u0131n\u0131yor. Bu etkenleri iyile\u015ftirerek uygulamay\u0131 daha g\u00f6r\u00fcn\u00fcr h\u00e2le getirmek m\u00fcmk\u00fcn. \u00d6rne\u011fin; d\u00fczenli g\u00fcncelle\u015ftirme yaparak kullan\u0131c\u0131lar\u0131 yorum yapmaya te\u015fvik edebilir, bu yorumlar dikkate alarak da uygulaman\u0131 iyile\u015ftirme \u015fans\u0131 yakalayabilirsin.<\/p>\n","protected":false},"excerpt":{"rendered":"

En pop\u00fcler mobil uygulama ma\u011fazalar\u0131ndan biri olan Google Play Store\u2019da 2 milyonu a\u015fk\u0131n uygulama, her biri kendi kategorisinde binlerce benzer uygulama birbiriyle rekabet halinde “var olmaya” \u00e7al\u0131\u015f\u0131yor. B\u00f6ylesi bir atmosferde,…<\/p>\n","protected":false},"author":1,"featured_media":986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[47,48],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-13-at-16.50.56.png",1702,676,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-13-at-16.50.56-150x150.png",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-13-at-16.50.56-300x119.png",300,119,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-13-at-16.50.56-768x305.png",768,305,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-13-at-16.50.56-1024x407.png",1024,407,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-13-at-16.50.56-1536x610.png",1536,610,true],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-13-at-16.50.56.png",1702,676,false],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-13-at-16.50.56-1600x676.png",1600,676,true],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-13-at-16.50.56-1250x496.png",1250,496,true],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-13-at-16.50.56-1250x676.png",1250,676,true],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-13-at-16.50.56-1250x676.png",1250,676,true],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-13-at-16.50.56-1250x676.png",1250,676,true],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-13-at-16.50.56-900x600.png",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-13-at-16.50.56-600x676.png",600,676,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-13-at-16.50.56-600x600.png",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"En pop\u00fcler mobil uygulama ma\u011fazalar\u0131ndan biri olan Google Play Store\u2019da 2 milyonu a\u015fk\u0131n uygulama, her biri kendi kategorisinde binlerce benzer uygulama birbiriyle rekabet halinde “var olmaya” \u00e7al\u0131\u015f\u0131yor. B\u00f6ylesi bir atmosferde,...","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/316"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=316"}],"version-history":[{"count":1,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/316\/revisions"}],"predecessor-version":[{"id":988,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/316\/revisions\/988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/986"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}