{"id":320,"date":"2020-03-30T03:00:00","date_gmt":"2020-03-30T00:00:00","guid":{"rendered":"https:\/\/bionluk.com\/blog-test\/?p=320"},"modified":"2022-01-17T17:12:39","modified_gmt":"2022-01-17T14:12:39","slug":"freelancer-ile-calisma-ipuclari","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/girisimcilik\/freelancer-ile-calisma-ipuclari","title":{"rendered":"Freelancer&#8217;larla \u00c7al\u0131\u015f\u0131rken Yap\u0131lmas\u0131 ve Yap\u0131lmamas\u0131 Gerekenler"},"content":{"rendered":"<p>Bir freelancer ile \u00e7al\u0131\u015fman\u0131n bir\u00e7ok avantaj\u0131 vard\u0131r.&nbsp;Ancak yapt\u0131\u011f\u0131n\u0131z bir i\u015f anla\u015fmas\u0131 yaln\u0131z freelancer\u2019a sorumluluk y\u00fcklemez, ayn\u0131 zamanda al\u0131c\u0131 olarak sizin de dikkat etmeniz geren baz\u0131 hususlar vard\u0131r ve bu hususlara dikkat edilirse freelancer ile \u00e7al\u0131\u015fman\u0131n avantajlar\u0131ndan optimum d\u00fczeyde yararlanabilirsiniz. \u0130\u015fte, bir freelancer ile \u00e7al\u0131\u015f\u0131rken uygulanmas\u0131nda faydalar olan baz\u0131 tavsiyeler.<\/p>\n<h2>Brief Olmadan Olmaz<\/h2>\n<p>\u00d6zellikle pazarlama alan\u0131nda olduk\u00e7a s\u0131k duydu\u011fumuz terimlerden biri: Brief. \u0130\u00e7eri\u011fi ve kapsam\u0131 ki\u015fiden ki\u015fiye de\u011fi\u015fse de &#8220;brief ne demek?&#8221; sorusuna verilecek yan\u0131t \u00e7o\u011funlukla &#8220;ayn\u0131 kap\u0131ya&#8221; \u00e7\u0131k\u0131yor.<\/p>\n<p>Brief; yapt\u0131r\u0131lmak istenen herhangi bir \u00e7al\u0131\u015fmadan \u00f6nce, i\u015fi veren ki\u015finin payla\u015fmas\u0131 beklenen, marka hikayesi, proje \u00f6zelinde hedeflenen kitle, organizasyona y\u00f6nelik hedefler, \u00e7al\u0131\u015fmaya y\u00f6nelik beklentiler, \u00fcr\u00fcn\/hizmet bilgileri vb. detaylar\u0131 i\u00e7eren bilgilerin tamam\u0131n\u0131 kaps\u0131yor. Tam da bu sebeple, her proje veya i\u015fin brief detay\u0131 farkl\u0131 olabiliyor. Bir dijital reklam brief&#8217;i ile bir ill\u00fcstrasyon tasar\u0131m brief&#8217;i aras\u0131nda \u00e7ok\u00e7a fark olabilecekken; brief \u00f6zelinde baz\u0131 maddeler \u00f6ne \u00e7\u0131k\u0131yor:,<\/p>\n<ul>\n<li>Projenin amac\u0131<\/li>\n<li>Projenin eri\u015fmek istedi\u011fi hedef kitle<\/li>\n<li>Projenin beklenen tamamlanma s\u00fcresi<\/li>\n<li>Projenin \u00fcretiminde uzak durulacak \/ \u00f6rnek al\u0131nabilecek noktalar<\/li>\n<\/ul>\n<p>Al\u0131c\u0131, brief vererek freelancer\u2019a \u00e7al\u0131\u015fmas\u0131 s\u0131ras\u0131nda yol g\u00f6steren, neyi ni\u00e7in yapmas\u0131 gerekti\u011fini bildiren bir yol haritas\u0131 sunmu\u015f olur. K\u0131sa, net ve gerekli t\u00fcm bilgileri i\u00e7eren bir brief vererek beklentini kar\u015f\u0131layacak bir \u00e7al\u0131\u015fma i\u00e7in ilk ad\u0131m\u0131 atabilirsin.<\/p>\n<h2>Anlay\u0131\u015fl\u0131 Olmaya Gayret Et<\/h2>\n<p>Freelancer&#8217;lar ile \u00e7al\u0131\u015f\u0131rken ileti\u015fimi g\u00fc\u00e7l\u00fc tutmak ve \u00e7al\u0131\u015fmadan %100 verim alabilmek i\u00e7in kurulan ileti\u015fimin kalitesi olduk\u00e7a \u00f6nemli. &#8220;\u0130\u015fveren&#8221; kimli\u011finden biraz da olsa s\u0131yr\u0131lmay\u0131 deneyerek \u00e7al\u0131\u015ft\u0131\u011f\u0131n freelancer&#8217;\u0131n ileti\u015fim ve \u00e7al\u0131\u015fma tarz\u0131n\u0131 anlayarak ona uyum sa\u011flamay\u0131 denemelisin. Buyurgan bir tarzda ileti\u015fim kurmak yerine, i\u015f \u00f6zelinde bir tak\u0131m oldu\u011funuzu vurgulayarak ve daha detayl\u0131 yorumlarla freelancer&#8217;\u0131 y\u00f6nlendirerek bu ileti\u015fimi kolayl\u0131kla kurabilirsin. Pozitif bir \u00e7al\u0131\u015fma i\u00e7in pozitif bir ileti\u015fim yakalamak \u015fart!<\/p>\n<h2>Eri\u015filebilir Ol<\/h2>\n<p>Beklentilerini kar\u015f\u0131layacak bir i\u015f teslimi i\u00e7in projenin \u00e7e\u015fitli a\u015famalar\u0131nda freelancer\u2019\u0131n taslaklar\u0131 g\u00f6ndererek \u00e7e\u015fitli konularda fikirlerine ba\u015fvurmak \u00fczere seninle irtibata ge\u00e7mesi gerekebilir. Al\u0131c\u0131 olarak freelancer\u2019la anla\u015fma yapt\u0131\u011f\u0131n andan itibaren, projenin teslim s\u00fcresine kadar irtibat\u0131 koparmamaya gayret etmelisin.<\/p>\n<p>\u0130leti\u015fimde &#8220;ula\u015f\u0131lmaz&#8221; olmak, teslim tarihinde sana sunulan ve \u00e7oktan tamamlanm\u0131\u015f bitmi\u015f \u00e7al\u0131\u015fmay\u0131 revize etmek durumunda kalabilirsin. \u00c7o\u011funlukla bu durum freelancer d\u00fcnyas\u0131nda bir kabusa i\u015faret eder ve freelancer&#8217;\u0131n \u00e7al\u0131\u015fma hevesini de b\u00fct\u00fcn\u00fcyle &#8220;a\u015fa\u011f\u0131ya \u00e7ekebilir.&#8221; Bu durum ayr\u0131ca ekstra maliyete de neden olaca\u011f\u0131ndan freelancer taraf\u0131ndaki t\u00fcm soru ve \u00f6nerileri vakitlice alabilmek i\u00e7in eri\u015filebilir olmal\u0131s\u0131n.<\/p>\n<h2>A\u00e7\u0131k Olmaktan \u00c7ekinme<\/h2>\n<p>Bir projenin &#8220;i\u015fvereni&#8221; olarak \u00f6ncelikli amac\u0131n teslim ald\u0131\u011f\u0131m i\u015fin i\u00e7ine sinmesi olmal\u0131. Tam da bu nedenle, projede \/\u00e7al\u0131\u015fmada \u00e7ok h\u0131zl\u0131 bir bi\u00e7imde gelecek ad\u0131mlara ge\u00e7meden \u00f6nce ho\u015funa gitmeyen detaylar\u0131 freelancer ile birlikte a\u00e7\u0131k\u00e7a konu\u015farak final karar\u0131 verirken onun fikirlerine de dan\u0131\u015fmal\u0131s\u0131n. Revizyon freelancer&#8217;lar\u0131n korkulu r\u00fcyas\u0131d\u0131r ve ger\u00e7ekten gerekli g\u00f6rmedik\u00e7e bu g\u00fc\u00e7l\u00fc silah\u0131 kullanmana pek izin verilmez. Tam da bu nedenle, sana sunulan bu \u015fans\u0131 verimli \u015fekilde kullanmal\u0131 ve tak\u0131ld\u0131\u011f\u0131n noktalar\u0131 a\u00e7\u0131k\u00e7a dile getirdikten sonra taleplerinin gereklili\u011fine freelancer ile birlikte karar vermelisin.<\/p>\n<p>&#8220;M\u00fc\u015fteri her zaman hakl\u0131d\u0131r&#8221; \u00f6nermesi, \u00e7o\u011fu zaman bu i\u015fleyi\u015fin d\u00fc\u015fman\u0131 haline gelir. \u00c7\u00fcnk\u00fc \u00e7o\u011funlukla al\u0131c\u0131lar &#8220;kendi istedi\u011fi olsun&#8221; ister ve freelancer&#8217;\u0131n birikimini hi\u00e7e sayar ya da tam tersi \u015fekilde davranarak t\u00fcm karar alma s\u00fcrecini freelancer&#8217;a b\u0131rakarak aradan \u00e7ekilir. Her iki durumda da isteklerini net bir \u015fekilde belirtmeyen al\u0131c\u0131, i\u015fin teslim tarihini uzatmas\u0131n\u0131n yan\u0131 s\u0131ra zaman\u0131 da her anlamda verimsiz kullanman\u0131n kurban\u0131 olur. G\u00fcn\u00fcn sonunda da teslim al\u0131nan i\u015f asla i\u00e7ine sinmez.<\/p>\n<p>Di\u011fer yandan i\u015fi bir an \u00f6nce teslim almak i\u00e7in \u00fczerine d\u00fc\u015f\u00fcn\u00fclmemi\u015f yorum ve \u00f6nerilerle freelancer&#8217;\u0131n kap\u0131s\u0131n\u0131 \u00e7almaktan da vazge\u00e7melisin. Yorumlar\u0131n\u0131 iletirken; ger\u00e7ek\u00e7i, yap\u0131c\u0131 ve \u015feffaf olmal\u0131s\u0131n. Ne kadar deneyimli olursa olsun, freelancer&#8217;lar da daima geli\u015fime a\u00e7\u0131kt\u0131r -ya da a\u00e7\u0131k olmal\u0131d\u0131r. Dolay\u0131s\u0131yla, ortak noktay\u0131 bulamad\u0131\u011f\u0131n\u0131z noktalarda kendi isteklerini diretmek yerine kar\u015f\u0131kl\u0131 karar almaya gayret etmelisin.<\/p>\n<h2>Tutarl\u0131 Ol<\/h2>\n<p>\u0130lk maddede alt\u0131n\u0131 \u00f6nemle \u00e7izdi\u011fimiz brief verme s\u00fcrecinin de en \u00f6nemli ad\u0131mlar\u0131ndan biri olan konu tutarl\u0131 olmak. \u0130steklerin konusunda tutarl\u0131 olmay\u0131p farkl\u0131 yerlerde g\u00f6rd\u00fc\u011f\u00fcn ya da ba\u015fka bir ki\u015fiden duydu\u011fun bilgilerle yepyeni d\u00fc\u015f\u00fcncelere kap\u0131lmak, hali haz\u0131rda \u00e7al\u0131\u015fmaya ba\u015flanm\u0131\u015f proje\/i\u015fine g\u00f6lge d\u00fc\u015f\u00fcrebilir.<\/p>\n<p>S\u00fcrekli de\u011fi\u015fen beklentiler, daha fazla \u00e7al\u0131\u015fma saati, daha fazla efor ve \u00e7ok daha az sabr\u0131 beraberinde getirir. Tam da bu nedenle, brief vermeden \u00f6nce, verdi\u011fin brief&#8217;in isteklerini her anlamda kar\u015f\u0131lad\u0131\u011f\u0131ndan emin olmal\u0131 ve bu isteklere odaklanmal\u0131s\u0131n. Fikir ve isteklerinde tutarl\u0131 kalabilmenin bir di\u011fer yolu da bu yolu freelancer ile beraber \u00e7izmektir. B\u00f6ylece hangi durakta hangi noktalara bakaca\u011f\u0131n\u0131 bilir ve yeni fikirlerle dikkatini da\u011f\u0131tmadan sonuca odaklanabilirsin.<\/p>\n<p><strong style=\"color: #00a575;\">Unutma: sa\u011flam bir i\u015f ili\u015fkisi kar\u015f\u0131l\u0131kl\u0131 memnuniyet esas\u0131na dayand\u0131\u011f\u0131 s\u00fcrece seni k\u00f6t\u00fc s\u00fcrprizlerden korumay\u0131 ba\u015far\u0131r ve yap\u0131lan i\u015flerde, daima verimli ve g\u00fczel sonu\u00e7lar elde etmene olanak sa\u011fla<\/strong>r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir freelancer ile \u00e7al\u0131\u015fman\u0131n bir\u00e7ok avantaj\u0131 vard\u0131r.&nbsp;Ancak yapt\u0131\u011f\u0131n\u0131z bir i\u015f anla\u015fmas\u0131 yaln\u0131z freelancer\u2019a sorumluluk y\u00fcklemez, ayn\u0131 zamanda al\u0131c\u0131 olarak sizin de dikkat etmeniz geren baz\u0131 hususlar vard\u0131r ve bu hususlara&#8230;<\/p>\n","protected":false},"author":1,"featured_media":671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[16],"tags":[57],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/03\/1-scaled.jpg",2560,1629,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/03\/1-150x150.jpg",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/03\/1-300x191.jpg",300,191,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/03\/1-768x489.jpg",768,489,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/03\/1-1024x652.jpg",1024,652,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/03\/1-1536x977.jpg",1536,977,true],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/03\/1-2048x1303.jpg",2048,1303,true],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/03\/1-1600x680.jpg",1600,680,true],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/03\/1-1250x795.jpg",1250,795,true],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/03\/1-1250x834.jpg",1250,834,true],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/03\/1-1250x1875.jpg",1250,1875,true],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/03\/1-1250x1250.jpg",1250,1250,true],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/03\/1-900x600.jpg",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/03\/1-600x900.jpg",600,900,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/03\/1-600x600.jpg",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"Bir freelancer ile \u00e7al\u0131\u015fman\u0131n bir\u00e7ok avantaj\u0131 vard\u0131r.&nbsp;Ancak yapt\u0131\u011f\u0131n\u0131z bir i\u015f anla\u015fmas\u0131 yaln\u0131z freelancer\u2019a sorumluluk y\u00fcklemez, ayn\u0131 zamanda al\u0131c\u0131 olarak sizin de dikkat etmeniz geren baz\u0131 hususlar vard\u0131r ve bu hususlara...","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/320"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=320"}],"version-history":[{"count":2,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/320\/revisions"}],"predecessor-version":[{"id":672,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/320\/revisions\/672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/671"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}