{"id":331,"date":"2020-10-05T03:00:00","date_gmt":"2020-10-05T00:00:00","guid":{"rendered":"https:\/\/bionluk.com\/blog-test\/?p=331"},"modified":"2022-01-17T17:11:38","modified_gmt":"2022-01-17T14:11:38","slug":"illustrator-secimi","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/grafik-tasarim\/illustrator-secimi","title":{"rendered":"Do\u011fru \u0130ll\u00fcstrat\u00f6r ile \u00c7al\u0131\u015ft\u0131\u011f\u0131n\u0131 Nas\u0131l Anlars\u0131n?"},"content":{"rendered":"<p>\u0130\u00e7erik \u00fcretiminde fark yaratmak isteyen markalar\u0131n en s\u0131k ba\u015fvurdu\u011fu i\u00e7erik t\u00fcrleri \u015f\u00fcphesiz ki video ve ill\u00fcstrasyon. Mobil cihazlar\u0131m\u0131za s\u0131k\u0131 s\u0131k\u0131ya ba\u011fl\u0131 biz &#8220;t\u00fcketicilerin&#8221; art\u0131k bir \u015fey okuyacak &#8220;vakti&#8221; asla yok! Tam da bu nedenle, markalar daha yarat\u0131c\u0131 ve dikkat \u00e7ekici i\u00e7erikler olu\u015fturmak \u00fczere, ill\u00fcstrasyon tasar\u0131m\u0131 d\u00fcnyas\u0131na giri\u015f yapma fikrine \u00e7ok daha s\u0131cak bakmaya devam ediyor.<\/p>\n<p>\u0130ll\u00fcstrasyonlar, markalara; tasar\u0131mc\u0131dan tasar\u0131m\u0131c\u0131ya fark g\u00f6steren ve genellikle \u00e7izim tarz\u0131 veya karakterler \u00fczerinden ayr\u0131\u015fan zengin bir skala sunuyor. Hem dijital hem de geleneksel kanallarda tercih edilen ill\u00fcstrasyonlar, kimi zaman bir davetiyeyi s\u00fcslerken, kimi zaman ise zevkle okudu\u011fumuz bir makaleyi ya da bir web sitesini \u00e7ok daha keyifli hale getirme g\u00f6revini \u00fcstlenebiliyor. Yine veri g\u00f6rselle\u015ftirme ya da daha kurumsal i\u00e7eriklerin \u00fcretiminde ill\u00fcstrasyonlar veriyi okumas\u0131 e\u011flenceli bir hale getirebiliyor. Peki projene uygun, uzun ya da k\u0131sa d\u00f6nemli olarak <strong style=\"color: #00a575;\">\u00e7al\u0131\u015fmak istedi\u011fin ill\u00fcstrat\u00f6r\u00fc se\u00e7erken nelere dikkat etmelisin? <\/strong><\/p>\n<h2>Yetkinlik \u00d6l\u00e7\u00fcm\u00fc<\/h2>\n<p>Daha \u00f6nce herhangi bir ill\u00fcstrat\u00f6r ile \u00e7al\u0131\u015fmad\u0131ysan, se\u00e7ece\u011fin tasar\u0131mc\u0131n\u0131n ger\u00e7ekten yetkin oldu\u011fundan emin olmak isteyebilirsin. Se\u00e7im a\u015famas\u0131nda; yetkinlik kadar, projen \u00f6zelinde ill\u00fcstrat\u00f6r\u00fcn sana faydal\u0131 olup olamayaca\u011f\u0131n\u0131 kavramak da \u00e7ok \u00f6nemli. Yetkinlik k\u0131sm\u0131nda ise karar vermene katk\u0131 sunacak bir\u00e7ok nokta mevcut.<\/p>\n<p>Portfolyo bu noktalar\u0131n elbette ba\u015f\u0131nda geliyor. Tasar\u0131mc\u0131n\u0131n ne kadar s\u00fcredir i\u015f yapt\u0131\u011f\u0131 \u00f6nemli bir etken fakat bu bilgi se\u00e7iminde asla yegane belirleyici olmamal\u0131. Kimi zaman az tecr\u00fcbesi olan fakat i\u015f kavrama ve \u00fcretim a\u015famalar\u0131nda \u00e7ok daha h\u0131zl\u0131 ilerleyen yetenekli ill\u00fcstat\u00f6rlerle de kar\u015f\u0131la\u015fabilirsin. <strong style=\"color: #00a575;\">Bu nedenle tasar\u0131mc\u0131n\u0131n;<\/strong><\/p>\n<ul>\n<li>Hangi alanlara odakland\u0131\u011f\u0131 (bas\u0131l\u0131 medya, dijital vb.)<\/li>\n<li>Hangi ara\u00e7lara ne derece hakim oldu\u011fu (hangi programlar\u0131 ne derecede kullanabiliyor)<\/li>\n<li>Hangi markalarla \u00e7al\u0131\u015ft\u0131\u011f\u0131<\/li>\n<\/ul>\n<p>gibi bilgiler de olduk\u00e7a \u00f6nemli. Tasar\u0131mc\u0131n\u0131n portfolyosunu incelerken mutlaka \u00e7e\u015fitlilik olmas\u0131na ve yap\u0131lan i\u015flerde kullan\u0131lan ara\u00e7lar\u0131n net bir bi\u00e7imde belirtilmi\u015f olmas\u0131na dikkat etmelisin. Burada di\u011fer \u00f6nemli bir konu da mecraya g\u00f6re se\u00e7im olacakt\u0131r. Kimi ill\u00fcstrat\u00f6rler dijitale hakim iken kimileri ise ambalaj tasar\u0131m\u0131 veya kitap kapa\u011f\u0131 tasar\u0131m\u0131nda uzmanla\u015fm\u0131\u015f olabilir. Her birinin yetkinlikleri farkl\u0131 olaca\u011f\u0131ndan, odaklanmak istedi\u011fin mecraya yetkin bir ill\u00fcstrat\u00f6rle \u00e7al\u0131\u015fman gerekli.<\/p>\n<h2>&#8220;Karakter&#8221; Meselesi<\/h2>\n<p>Alg\u0131lanmas\u0131 son derece kolay olan, ill\u00fcstrat\u00f6rler aras\u0131nda farkl\u0131la\u015fan \u00e7izgi tarzlar\u0131, projene uygun se\u00e7imi yapmanda sana \u00e7ok b\u00fcy\u00fck avantaj sa\u011flayabilir. Bu anlamda, markan\u0131n \/ hizmetinin vermek istedi\u011fi mesaj ya da sipari\u015f \u00f6zelinde ula\u015fmak istedi\u011fin hedef kitle net olmal\u0131. \u00d6rne\u011fin, web siten i\u00e7in bir tasar\u0131m istiyorsan ve modern \u00e7izgide ilerleteceksen; karikat\u00fcr ya da kara kalem tarz\u0131ndan ziyade, daha \u00f6nce dijital alanlara i\u015f yapm\u0131\u015f, bu alandaki dinamikleri bilen ve \u00f6zellikle kullan\u0131c\u0131 taraf\u0131nda dikkat \u00e7ekecek noktalarda sana \u00f6neri sunabilecek ki\u015fileri se\u00e7melisin. Verece\u011fin sipari\u015f do\u011frultusunda ne tarz bir \u00e7izim istedi\u011fini netle\u015ftirerek farkl\u0131 tarzda kalan ill\u00fcstrat\u00f6rleri devre d\u0131\u015f\u0131 b\u0131rakabilir ve istedi\u011fin \u00e7izgi tarz\u0131na odaklanabilirsin.<\/p>\n<h2>\u00d6nce G\u00fcven<\/h2>\n<p>D\u00fcnyan\u0131n en yetenekli sanat\u00e7\u0131lar\u0131n\u0131n %100&#8217;\u00fcne ger\u00e7ekten g\u00fcvenebilir misin? Ya da \u015f\u00f6yle soral\u0131m: \u0130yi bir tasar\u0131mc\u0131 her zaman g\u00fcvenilir midir? G\u00fcvenilir olma noktas\u0131nda belirleyici olan birka\u00e7 fakt\u00f6r var:<\/p>\n<ul>\n<li>G\u00fcvenilir bir arka plana sahip olmak (portfolyo)<\/li>\n<li>\u0130\u015fi \u00e7abuk kavramak ve net \u00f6neriler sunmak<\/li>\n<li>M\u00fc\u015fteriyi do\u011fru y\u00f6nlendirmek<\/li>\n<li>\u0130\u015f planlamas\u0131n\u0131 ve teslimini do\u011fru yapmak<\/li>\n<li>Sa\u011fl\u0131kl\u0131 ileti\u015fim kurmak<\/li>\n<\/ul>\n<p>Yukar\u0131daki ad\u0131mlar\u0131n yan\u0131na, ama tamam\u0131na, birer &#8220;tik&#8221; koyabiliyorsan g\u00fcvenilebilir bir ill\u00fcstrat\u00f6r ile \u00e7al\u0131\u015f\u0131yorsun demektir. Evet, insan yap\u0131s\u0131 de\u011fi\u015fkendir, ki\u015fiden ki\u015fiye ba\u011fl\u0131 olarak karakter ve i\u015f yap\u0131\u015f tarzlar\u0131 de\u011fi\u015fse de yukar\u0131daki maddeler \u00f6zelinde hem al\u0131c\u0131 hem de freelancer hem fikir olabilmeli ve i\u015f s\u00fcrecini bu ad\u0131mlar etraf\u0131nda \u015fekillendirmeye gayret etmeli. Tabii burada i\u015f yaln\u0131zcca freelancer&#8217;da bitmiyor. Al\u0131c\u0131 olarak senin de akl\u0131nda net bir fikir ve hedefle gitmen, tasar\u0131mc\u0131ya \u00f6rnek i\u015fler sunman ve onun \u00f6nerilerine de daima a\u00e7\u0131k olman gerekiyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Projene uygun, uzun ya da k\u0131sa d\u00f6nemli olarak \u00e7al\u0131\u015fmak istedi\u011fin ill\u00fcstrat\u00f6r\u00fc se\u00e7erken nelere dikkat etmelisin? Cevaplar  yaz\u0131m\u0131zda!<\/p>\n","protected":false},"author":1,"featured_media":1155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[4],"tags":[63],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/10\/illu\u0308strato\u0308r.webp",1200,675,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/10\/illu\u0308strato\u0308r-150x150.webp",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/10\/illu\u0308strato\u0308r-300x169.webp",300,169,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/10\/illu\u0308strato\u0308r-768x432.webp",768,432,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/10\/illu\u0308strato\u0308r-1024x576.webp",1024,576,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/10\/illu\u0308strato\u0308r.webp",1200,675,false],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/10\/illu\u0308strato\u0308r.webp",1200,675,false],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/10\/illu\u0308strato\u0308r.webp",1200,675,false],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/10\/illu\u0308strato\u0308r.webp",1200,675,false],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/10\/illu\u0308strato\u0308r.webp",1200,675,false],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/10\/illu\u0308strato\u0308r.webp",1200,675,false],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/10\/illu\u0308strato\u0308r.webp",1200,675,false],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/10\/illu\u0308strato\u0308r-900x600.webp",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/10\/illu\u0308strato\u0308r-600x675.webp",600,675,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/10\/illu\u0308strato\u0308r-600x600.webp",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"Projene uygun, uzun ya da k\u0131sa d\u00f6nemli olarak \u00e7al\u0131\u015fmak istedi\u011fin ill\u00fcstrat\u00f6r\u00fc se\u00e7erken nelere dikkat etmelisin? Cevaplar yaz\u0131m\u0131zda!","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/331"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=331"}],"version-history":[{"count":4,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/331\/revisions"}],"predecessor-version":[{"id":1157,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/331\/revisions\/1157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/1155"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}