{"id":336,"date":"2020-11-20T03:00:00","date_gmt":"2020-11-20T00:00:00","guid":{"rendered":"https:\/\/bionluk.com\/blog-test\/?p=336"},"modified":"2022-01-17T17:06:26","modified_gmt":"2022-01-17T14:06:26","slug":"instagram-kesfet-alani","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/instagram-kesfet-alani","title":{"rendered":"Instagram Ke\u015ffet Alan\u0131nda G\u00f6r\u00fcn\u00fcr Olman\u0131n Yollar\u0131"},"content":{"rendered":"<p>Instagram profilinde payla\u015ft\u0131\u011f\u0131n g\u00f6nderilerin daha geni\u015f kitlelere ula\u015fmas\u0131n\u0131 istiyor, hatta belki de bir influencer olman\u0131n hayalini kuruyorsun\u2026 Bu noktada olan pek \u00e7ok insan gibi sen de nas\u0131l bir yol izlemen gerekti\u011finden emin olam\u0131yorsan do\u011fru yerdesin! \u00c7\u00fcnk\u00fc seni Instagram Ke\u015ffet\u2019e ta\u015f\u0131yacak ipu\u00e7lar\u0131n\u0131 tam da \u015fu anda s\u0131ralamaya ba\u015fl\u0131yoruz.<\/p>\n<h2>Herkesin A\u011fz\u0131nda: Nedir Bu Instagram Algoritmas\u0131?<\/h2>\n<p>Instagram\u2019da ana sayfana \u00e7\u0131kan, Ke\u015ffet ya da Reels b\u00f6l\u00fcm\u00fcne d\u00fc\u015fen i\u00e7eriklerin \u00e7o\u011funun genellikle senin ilgi alan\u0131nda oldu\u011funu fark etmi\u015fsindir. Hatta g\u00f6rd\u00fc\u011f\u00fcn i\u00e7eriklerin baz\u0131lar\u0131 \u00e7ok yak\u0131n d\u00f6nemde yapt\u0131\u011f\u0131n bir aramayla da ilgili olabilir. \u0130\u015fte, Instagram algoritmas\u0131n\u0131n en \u00f6nemli noktalar\u0131ndan birinin bu oldu\u011funu bilmelisin. Instagram herkese be\u011fendi\u011fi g\u00f6nderiler, yapt\u0131\u011f\u0131 ge\u00e7mi\u015f aramalar, etkile\u015fime girdi\u011fi hesaplar gibi pek \u00e7ok kriteri de\u011ferlendirerek farkl\u0131 i\u00e7erikler sunar.<\/p>\n<p>Takip etmedi\u011fin, ama ilgi alan\u0131na uygun i\u00e7erikler sunan yeni hesaplar ise \u201cKe\u015ffet\u201d alan\u0131nda g\u00f6r\u00fclebilir. Tabii senin \u00fcretti\u011fin ve di\u011fer Instagram kullan\u0131c\u0131lar\u0131n\u0131n ilgi alanlar\u0131na uygun i\u00e7eriklerin Ke\u015ffet\u2019te yer almas\u0131 i\u00e7in dikkat etmen ve uygulaman gereken baz\u0131 noktalar var. \u0130\u015fte, \u201cInstagram\u2019da Ke\u015ffet\u2019e nas\u0131l \u00e7\u0131k\u0131l\u0131r?\u201d sorusunun cevaplar\u0131&#8230;<\/p>\n<h2><strong>Profesyonel Hesaba Ge\u00e7ip \u0130statistikler Do\u011frultusunda Payla\u015f\u0131m Yap<\/strong><\/h2>\n<p>Profesyonel hesaba ge\u00e7ti\u011finde hesab\u0131n ve payla\u015ft\u0131\u011f\u0131n g\u00f6nderiler hakk\u0131nda istatistiklere ula\u015fabilirsin. Elde edece\u011fin bilgilerden en \u00f6nemlilerinden birisi ise kesinlikle etkile\u015fiminin en y\u00fcksek oldu\u011fu g\u00fcnler ve saat aral\u0131klar\u0131!<\/p>\n<p>Bu veriyi de\u011ferlendirerek bir payla\u015f\u0131m yaparsan, seni takip eden daha fazla ki\u015finin g\u00f6nderini g\u00f6rmesini, be\u011feni, yorum b\u0131rakmas\u0131n\u0131, i\u00e7eri\u011fini mesajla ba\u015fkas\u0131na g\u00f6ndermesini, hatta koleksiyonuna eklemesini sa\u011flayabilirsin. Unutma; bu etkile\u015fim oranlar\u0131 ne kadar fazla olursa Ke\u015ffet\u2019e \u00e7\u0131kman da o kadar kolayla\u015f\u0131r!<\/p>\n<h2><strong>Hashtag Kullan\u0131m\u0131 \u0130\u00e7eri\u011finin Yay\u0131lmas\u0131n\u0131 Sa\u011flar<\/strong><\/h2>\n<p>Instagram, bol bol ilham verebilen bir platform. \u0130lgi alanlar\u0131n do\u011frultusunda ilham alabilmen ya da g\u00fcnceli takip edebilmen i\u00e7in ise <a href=\"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/sosyal-medya-yonetimi\/instagram-da-hashtag-kullanimi-2022-tuyolari-1843\/\">Instagram hashtag\u2019leri<\/a> sana yard\u0131mc\u0131 oluyor! \u00d6rne\u011fin minimal d\u00f6vmeleri \u00e7ok seviyorsun, ama nas\u0131l bir tasar\u0131m istedi\u011fin konusunda alternatifleri de\u011ferlendirmeye ihtiyac\u0131n var diyelim. Bu durumda #minimald\u00f6vme aratmas\u0131, ihtiyac\u0131n olan ilham\u0131 sana sunabilir!<\/p>\n<p>Benzer durum elbette ki senin payla\u015faca\u011f\u0131n g\u00f6nderi i\u00e7in de ge\u00e7erli. \u00d6rne\u011fin yemek tariflerini payla\u015ft\u0131\u011f\u0131n bir Instagram profilin varsa bu durumda kullanaca\u011f\u0131n etiketler de yapt\u0131\u011f\u0131n yemekle ilgili olmal\u0131. Belki de okudu\u011fun kitab\u0131 payla\u015f\u0131p yorumlar\u0131n\u0131 hedef kitlene sunmak istiyorsun; bu durumda da elbette ki kitab\u0131n ad\u0131, yazar\u0131n ad\u0131 gibi hashtag\u2019ler kullanarak ayn\u0131 ilgi alan\u0131n\u0131 payla\u015ft\u0131\u011f\u0131n insanlar\u0131n Ke\u015ffet sayfas\u0131na \u00e7\u0131kabilirsin.<\/p>\n<p>S\u00f6z konusu hashtag\u2019ler yani etiketler oldu\u011funda <strong style=\"color: #00a575;\">dikkat etmen gereken birka\u00e7 minik, ama \u00f6nemli nokta var:<\/strong><\/p>\n<ul>\n<li>Daha \u00f6nce de belirtti\u011fimiz gibi, kullanaca\u011f\u0131n etiketler kesinlikle payla\u015f\u0131m\u0131nla ilgili olmal\u0131. Gitar \u00e7ald\u0131\u011f\u0131n videoyu payla\u015ft\u0131\u011f\u0131n bir g\u00f6nderi i\u00e7in #manzara etiketinin kesinlikle uygun olmad\u0131\u011f\u0131n\u0131 biliyorsundur mesela.<\/li>\n<li><strong style=\"color: #00a575;\">En fazla 6 etiket kullanman\u0131 \u00f6neririz.<\/strong> Aksi takdirde g\u00f6nderin Instagram taraf\u0131ndan spam olarak alg\u0131lanabilir ve dolay\u0131s\u0131yla \u201cInstagram Ke\u015ffet\u2019e \u00e7\u0131kam\u0131yorum.\u201d gibi \u015fik\u00e2yetlerde bulunabilirsin.<\/li>\n<li>G\u00f6nderi ile uyumlu etiketler se\u00e7men gerekiyor ve etiket kullan\u0131m\u0131 da olduk\u00e7a s\u0131n\u0131rl\u0131. Bu durumda hashtag aranma hacimlerine bakarak konu ile en alakal\u0131 olan ve en \u00e7ok arat\u0131lan hashtag\u2019leri se\u00e7ebilirsin. Hashtag s\u0131ralamas\u0131n\u0131 ise en \u00e7ok aranandan daha az aranana do\u011fru yapabilirsin.<\/li>\n<\/ul>\n<p>Hashtag\u2019lerin yan\u0131 s\u0131ra, payla\u015ft\u0131\u011f\u0131n a\u00e7\u0131klama metinleri de \u00f6nemli ve bu, \u00e7ok yak\u0131n gelecekte daha da \u00f6n planda olacak. \u00c7\u00fcnk\u00fc Instagram, hashtag\u2019lerin yan\u0131 s\u0131ra g\u00f6nderi a\u00e7\u0131klamalar\u0131ndaki metinleri de alg\u0131lay\u0131p bu do\u011frultuda da i\u00e7erik sunabilecek. Evet; t\u0131pk\u0131 Google arama motoru gibi!<\/p>\n<h2><strong>Hedef Kitleni Harekete Ge\u00e7irecek \u0130\u00e7erikler \u00dcretti\u011fine Emin Ol<\/strong><\/h2>\n<p>Payla\u015f\u0131mlar\u0131na ald\u0131\u011f\u0131n yorum ve be\u011feni say\u0131s\u0131 elbette ki Instagram i\u00e7in ve dolay\u0131s\u0131yla ilgi alan\u0131na seslendi\u011fin Instagram kullan\u0131c\u0131lar\u0131n Ke\u015ffet sayfas\u0131nda yer alabilmen i\u00e7in \u00f6nemli. Fakat yeni Instagram algoritmas\u0131na g\u00f6re daha \u00f6nemli bir \u015fey daha var: Kullan\u0131c\u0131lara ne kadar katk\u0131 sa\u011flad\u0131n! Yeni algoritmaya g\u00f6re \u00f6ncelik s\u0131ras\u0131 \u015fu \u015fekilde: \u0130\u00e7eri\u011fi katalo\u011fa kaydetme, arkada\u015f\u0131na g\u00f6nderme ya da hikayeye ekleme, yorum yapma ve be\u011fenme. <strong style=\"color: #00a575;\">Yani kullan\u0131c\u0131ya katk\u0131 sa\u011flayacak, onda payla\u015fma ve yorum yapma iste\u011fi uyand\u0131racak i\u00e7erikler \u00fcretmek<\/strong>, Instagram\u2019\u0131n \u00f6nem verdi\u011fi tarzda bir etkile\u015fim sa\u011flayabilir. Daha \u00e7ok etkile\u015fim ise Ke\u015ffet\u2019e \u00e7\u0131kma olas\u0131l\u0131\u011f\u0131n\u0131 y\u00fckseltmen demek!<\/p>\n<h2><strong>Instagram\u2019\u0131n Yeni \u00d6zelliklerini Kullan<\/strong><\/h2>\n<p><a href=\"_wp_link_placeholder\" data-wplink-edit=\"true\">Reels<\/a> ve IGTV\u2026 Fark\u0131ndas\u0131nd\u0131r, Instagram video i\u00e7erikleri seviyor. Pek \u00e7ok kullan\u0131c\u0131 ise Ke\u015ffet\u2019e \u00e7\u0131kmak i\u00e7in video i\u00e7eriklerin de\u011ferlendirilebilece\u011fi g\u00f6r\u00fc\u015f\u00fcnde. Yani video i\u00e7erik \u00fcreterek Instagram\u2019\u0131n seni fark etmesini sa\u011flayabilirsin<\/p>\n<p>Ayr\u0131ca payla\u015ft\u0131\u011f\u0131n g\u00f6nderinin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve etkile\u015fimini art\u0131rmak i\u00e7in ise g\u00f6nderini ek olarak \u201cStory\u201d \u00f6zelli\u011fi sayesinde de payla\u015fabilir ve takip\u00e7ilerinin g\u00f6nderine gitmelerini sa\u011flayabilirsin.<\/p>\n<h2><strong>Y\u00fcksek \u00c7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc \u0130\u00e7erikler Payla\u015fmaya \u00d6zen G\u00f6ster<\/strong><\/h2>\n<p>\u00d6zellikle per\u015fembe g\u00fcnleri, #tbt payla\u015f\u0131mlar\u0131 i\u00e7in eski foto\u011fraflar\u0131n\u0131 g\u00f6zden ge\u00e7irdi\u011fini biliyoruz. Ama y\u0131llar \u00f6nce \u00e7ekilmi\u015f bu foto\u011fraflar\u0131n elbette ki g\u00f6r\u00fcnt\u00fc kalitesi k\u00f6t\u00fc olabilir. \u201cInstagram\u2019da Ke\u015ffet\u2019e nas\u0131l d\u00fc\u015f\u00fcl\u00fcr?\u201d sorusunun yan\u0131t\u0131n\u0131 arad\u0131\u011f\u0131na g\u00f6re bunu da bilmelisin: Instagram yapay zekas\u0131 piksel piksel g\u00f6z\u00fcken foto\u011fraf ya da videolar\u0131 \u00f6n plana \u00e7\u0131karmayabilir. Bu sebeple bir foto\u011fraf\u0131\/videoyu ne kadar sevsen de e\u011fer g\u00f6r\u00fcnt\u00fc kalitesi k\u00f6t\u00fcyse payla\u015fmamal\u0131s\u0131n.<\/p>\n<p>Verdi\u011fimiz Instagram Ke\u015ffet\u2019e \u00e7\u0131kma t\u00fcyolar\u0131 sayesinde profilin art\u0131k ke\u015ffedilmeye daha yak\u0131n!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Binlerce g\u00f6nderinin aras\u0131ndan s\u0131yr\u0131lmak ve Ke\u015ffet alan\u0131nda daha g\u00f6r\u00fcn\u00fcr olmak i\u00e7in ipu\u00e7lar\u0131na g\u00f6z at!<\/p>\n","protected":false},"author":1,"featured_media":982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[45],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/11\/instagram-kes\u0327fet.png",1540,790,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/11\/instagram-kes\u0327fet-150x150.png",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/11\/instagram-kes\u0327fet-300x154.png",300,154,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/11\/instagram-kes\u0327fet-768x394.png",768,394,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/11\/instagram-kes\u0327fet-1024x525.png",1024,525,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/11\/instagram-kes\u0327fet-1536x788.png",1536,788,true],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/11\/instagram-kes\u0327fet.png",1540,790,false],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/11\/instagram-kes\u0327fet-1540x680.png",1540,680,true],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/11\/instagram-kes\u0327fet-1250x641.png",1250,641,true],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/11\/instagram-kes\u0327fet-1250x790.png",1250,790,true],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/11\/instagram-kes\u0327fet-1250x790.png",1250,790,true],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/11\/instagram-kes\u0327fet-1250x790.png",1250,790,true],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/11\/instagram-kes\u0327fet-900x600.png",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/11\/instagram-kes\u0327fet-600x790.png",600,790,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2020\/11\/instagram-kes\u0327fet-600x600.png",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"Binlerce g\u00f6nderinin aras\u0131ndan s\u0131yr\u0131lmak ve Ke\u015ffet alan\u0131nda daha g\u00f6r\u00fcn\u00fcr olmak i\u00e7in ipu\u00e7lar\u0131na g\u00f6z at!","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/336"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=336"}],"version-history":[{"count":2,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/336\/revisions"}],"predecessor-version":[{"id":983,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/336\/revisions\/983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/982"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}