{"id":348,"date":"2021-05-31T03:00:00","date_gmt":"2021-05-31T03:00:00","guid":{"rendered":"https:\/\/bionluk.com\/blog-test\/?p=348"},"modified":"2022-01-17T16:36:03","modified_gmt":"2022-01-17T13:36:03","slug":"instagram-pazarlama-etkisi","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/instagram-pazarlama-etkisi","title":{"rendered":"Instagram Kullan\u0131c\u0131 Al\u0131\u015fkanl\u0131klar\u0131n\u0131 Nas\u0131l De\u011fi\u015ftirdi?"},"content":{"rendered":"<p>Instagram uygulamas\u0131 g\u00fcn\u00fcm\u00fcz\u00fcn en s\u0131k tercih edilen sosyal medya ara\u00e7lar\u0131ndan biri. Eminiz ki sen de herkes gibi s\u0131k s\u0131k bu uygulamay\u0131 kullan\u0131yor, al\u0131\u015fveri\u015f yap\u0131yor ya da sadece \u201cbak\u0131yorsun\u201d<\/p>\n<p>\u00d6zellikle son zamanlarda getirdi\u011fi yeni g\u00fcncellemeriyle s\u0131k\u00e7a konu\u015fulan Instagram\u2019\u0131n art\u0131k bu g\u00fcncellemeri yaln\u0131zca kullan\u0131c\u0131 i\u00e7in yapt\u0131\u011f\u0131 sav\u0131 yava\u015ftan \u00e7\u00fcr\u00fcmeye ba\u015flad\u0131. S\u0131k s\u0131k g\u00fcncellemeyle kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z ve neredeyse h\u0131z\u0131na yeti\u015femedi\u011fimiz Instagram\u2019\u0131n bu \u201ch\u0131zl\u0131\u201d ge\u00e7mi\u015fine bir g\u00f6z atal\u0131m istedik.<\/p>\n<h2>Ge\u00e7mi\u015ften G\u00fcn\u00fcm\u00fcze: Instagram&#8217;\u0131n Tarihi<\/h2>\n<p>Instagram; ticaret, sosyal ve bir\u00e7ok alanda kullan\u0131lan ve d\u00fcnya \u00e7ap\u0131nda milyonlarca kullan\u0131c\u0131ya ula\u015fan bir uygulama olmay\u0131 ba\u015fard\u0131. Bu ba\u015far\u0131n\u0131n en b\u00fcy\u00fck sebebi, kullan\u0131c\u0131lar\u0131na sa\u011flad\u0131\u011f\u0131 avantajlar olmakta. \u00d6zellikle al\u0131\u015fveri\u015f, hobi, pazarlama, gelir kayna\u011f\u0131 olarak da Instagram uygulamas\u0131n\u0131 kullanabilmek, Instagram\u2019 \u0131n bu denli b\u00fcy\u00fcmesini sa\u011flayan en \u00f6nemli fakt\u00f6rler aras\u0131nda. Instagram, d\u00fcnyaya \u201cmerhaba\u201d dedi\u011fi g\u00fcnden bu yana, \u00fczerinde de\u011fi\u015fiklikler yap\u0131larak kullan\u0131c\u0131lar\u0131na daha rahat ve daha kullan\u0131\u015fl\u0131 bir uygulama sunmaya gayret ediyor. Ne kadar ba\u015far\u0131l\u0131 oldu\u011fu ise g\u00fcn\u00fcm\u00fczde Instagram kullan\u0131m oranlar\u0131 ve yayg\u0131nl\u0131\u011f\u0131na bakarak anla\u015f\u0131labilir.<\/p>\n<h2>Ekim 2010 &#8211; Ho\u015f Geldin &#8220;Instagram Bebek&#8221;<\/h2>\n<p>Bu tarihte Instagram, app store&#8217;da \u0130OS uygulamas\u0131n\u0131 hayata ge\u00e7irdi. IOS uygulamas\u0131n\u0131n hayata ge\u00e7irilmesinden k\u0131sa bir s\u00fcre sonra, Android uygulamas\u0131 da aktif edildi. B\u00f6ylece, cihaz fark\u0131 olmaks\u0131z\u0131 herkesin kolayca uygulamaya eri\u015fimi sa\u011fland\u0131. Tabii ki bu d\u00f6nemde yeg\u00e2ne \u00f6zelli\u011fi foto\u011fraf payla\u015fmakt\u0131.<\/p>\n<h2>Kas\u0131m 2012 &#8211; Bilgisayar Sevdal\u0131lar\u0131n\u0131n Sevinci<\/h2>\n<p>Instagram bu tarihte web \u00fczerinden kullan\u0131ma a\u00e7\u0131ld\u0131. Bu sayede kullan\u0131c\u0131 profilleri de buradan takip edilebilecekti. Web \u00f6zelli\u011finin aktif hale getirilmesinin en \u00f6nemli sebebi, ticaret siteleri ve markalar\u0131n al\u0131\u015fveri\u015f i\u00e7in Instagram\u2019\u0131 daha iyi kullanabilmelerini sa\u011flamakt\u0131<\/p>\n<h2>May\u0131s 2013 &#8211; Ben de Buraday\u0131m!<\/h2>\n<p>Bu tarihte, muhtemelen herkesin en \u00e7ok kulland\u0131\u011f\u0131 \u00f6zellik olan foto\u011fraf \u00fczerine etiketleme \u00f6zelli\u011fi getirildi. Bu \u00f6zellik sayesinde, merak etti\u011fin veya tan\u0131mak istedi\u011fin ki\u015filere ula\u015fmanda b\u00fcy\u00fck bir kolayl\u0131k sa\u011flan\u0131rken, g\u00f6z \u00f6n\u00fcnde olmak kolayla\u015ft\u0131. Her bir kullan\u0131c\u0131 mikro birer \u201c\u00fcnl\u00fcye\u201d d\u00f6n\u00fc\u015ft\u00fc diyebiliriz. \u00d6yle ki, foto\u011frafta etiketlenmemek ciddi bir problem haline geldi ya da tam tersine foto\u011fraf\u0131nda etiketlenebilecek g\u00f6z \u00f6n\u00fcndeki ki\u015fileri kadraja sokma yar\u0131\u015f\u0131 ba\u015flad\u0131 da diyebiliriz.<\/p>\n<h2>Haziran 2013 &#8211; Hareket Zaman\u0131<\/h2>\n<p>Bu tarihe kadar Instagram \u00fczerinden payla\u015f\u0131lan tek \u015fey foto\u011fraflard\u0131. Fakat bu tarihten sonra Instagram k\u00f6kl\u00fc bir de\u011fi\u015fikli\u011fe giderek <strong style=\"color: #00a575;\">video payla\u015fma \u00f6zelli\u011fini de aktif h\u00e2le getirdi. <\/strong>Fakat bu d\u00f6nem payla\u015f\u0131lan videolar en fazla 15 saniye s\u00fcren videolarla s\u0131n\u0131rland\u0131r\u0131ld\u0131. Yine de kullan\u0131c\u0131lar bu yenili\u011fe h\u0131zl\u0131ca ayak uydurarak, biraz da Vine furyas\u0131n\u0131n artmas\u0131yla, k\u0131sa zamanda \u00e7ok \u015fey yapabildikleri yarat\u0131c\u0131 ve dikkat \u00e7ekici&nbsp;foto\u011fraf ve video payla\u015fma hedefine odakland\u0131lar.<\/p>\n<h2>Kas\u0131m 2013 &#8211; Sosyalle\u015fiyoruz<\/h2>\n<p>Bu tarih Instagram&#8217;\u0131n yava\u015f yava\u015f bir sosyal medya platformu olmaya do\u011fru ad\u0131m att\u0131\u011f\u0131 tarih olarak kabul edilebilir. \u00c7\u00fcnk\u00fc bu tarihte Instagram <strong style=\"color: #00a575;\">\u2019\u2019Direkt mesaj \u00f6zelli\u011fini\u2019\u2019 aktif etti.<\/strong> B\u00f6ylece kullan\u0131c\u0131lar Instagram \u00fczerinden birbirleriyle mesajla\u015fabilmeye ba\u015flad\u0131. Direkt \u00f6zelli\u011fi, Instagram uygulamas\u0131n\u0131n sosyalle\u015fme ad\u0131na b\u00fcy\u00fck bir \u00f6nem kazanmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n<h2>Kas\u0131m 2014 &#8211; Hatas\u0131z Kul Olmaz<\/h2>\n<p>Kas\u0131m 2014 y\u0131l\u0131nda, \u015fu anda kulland\u0131\u011f\u0131n foto\u011fraflar\u0131n alt\u0131na yapt\u0131\u011f\u0131n yorumlar\u0131 d\u00fczenleyebilmeni sa\u011flayan \u00f6zellik yay\u0131na al\u0131nd\u0131. Twitter\u2019\u0131n aksine, Instagram -reklam i\u00e7erikleri hari\u00e7 olacak \u015fekilde- <strong style=\"color: #00a575;\">payla\u015f\u0131lan t\u00fcm i\u00e7eriklerin metnini d\u00fczenleme imkan\u0131 sundu.<\/strong> Kullan\u0131c\u0131lar i\u00e7in b\u00fcy\u00fck kolayl\u0131k sa\u011flayan bu geli\u015ftirmeyle birlikte \u201caceleci kullan\u0131c\u0131\u201d kaynakl\u0131 hatalar\u0131n da \u00f6n\u00fcne ge\u00e7ilmi\u015f oldu.<\/p>\n<h2>Haziran 2015 &#8211; \u0130\u015fleri Kolayla\u015ft\u0131rmal\u0131<\/h2>\n<p>Bu tarih Instagram \u00fczerinden marka olu\u015fturan ve \u201cinfluencer\u201d olarak adland\u0131r\u0131lan kesim i\u00e7in en \u00f6nemli tarihlerden biri diyebiliriz. Bu tarih itibariyle, Instagram &#8220;ke\u015ffet\u2019\u2019 ve \u2019\u2019ara\u2019\u2019 alanlar\u0131 olu\u015fturuldu. Ke\u015ffet alan\u0131 sayesinde kullan\u0131c\u0131lar, yaln\u0131zca takip ettikleri ki\u015fileri de\u011fil, bu ki\u015filere benzer i\u00e7erik payla\u015fan veya kendi ilgi alanlar\u0131na yak\u0131n hesaplara sahip kullan\u0131c\u0131lar\u0131 ke\u015ffetme \u015fans\u0131na eri\u015fti.<\/p>\n<p>Belirli kurallara tab\u00ee olan bu alan, yapay zekaya emanet edilerek, hem kullan\u0131c\u0131 verileri takibi sa\u011fland\u0131 hem de bu takibin bir sonucu olarak g\u00f6sterilen ilgili i\u00e7eriklerle kullan\u0131c\u0131lar\u0131n uygulamada daha fazla vakit ge\u00e7irmesi hedefine de yakla\u015f\u0131lm\u0131\u015f oldu.<\/p>\n<h2>May\u0131s 2016 &#8211; Yepyeni Bir Kimlik<\/h2>\n<p>May\u0131s 2016 y\u0131l\u0131nda Instagram, al\u0131\u015f\u0131k oldu\u011fumuz <strong style=\"color: #00a575;\">bug\u00fcnk\u00fc logo tasar\u0131m\u0131n\u0131 yay\u0131na ald\u0131.<\/strong> Bir\u00e7ok kullan\u0131c\u0131 ve profesyonel taraf\u0131ndan ele\u015ftiri ya\u011fmuruna tutulsa da zamanla herkes Instagram\u2019\u0131n bu renkli d\u00fcnyas\u0131na h\u0131zl\u0131ca adapte oldu.<\/p>\n<h2>A\u011fustos 2016 &#8211; Anlat\u0131lacak K\u0131sa Hikayeler: Instagram Stories<\/h2>\n<p>\u015eimdinin \u201ceski\u201d say\u0131labilecek<strong style=\"color: #00a575;\"> \u2019\u2019Hik\u00e2yeler\u2019\u2019 b\u00f6l\u00fcm\u00fc bu tarihte aktif edildi.<\/strong> Bu b\u00f6l\u00fcm Snapchat uygulamas\u0131n\u0131n kazand\u0131\u011f\u0131 ba\u015far\u0131lara ithafen haz\u0131rland\u0131 ve yine buna paralel olarak bir\u00e7ok \u00f6zellik adeta Instagram \u00f6zelinde \u201cklonland\u0131\u201d. Instagram; yaln\u0131zca kendi platformuyla yetinmeyerek bu \u00f6zelli\u011fi h\u0131zl\u0131ca \u201ckarde\u015f\u201d uygulamalar\u0131 olan \u201cFacebook\u201d ve \u201cWhatsApp\u201d b\u00fcnyesinde de yay\u0131na ald\u0131. Sonras\u0131 zaten malum, art\u0131k her uygulama ve hatta e-ticaret sitelerinin bile benzer bir alan\u0131 mevcut.<\/p>\n<h2>Kas\u0131m 2016 &#8211; Instagram Uygulamas\u0131 ile Yay\u0131nday\u0131z!<\/h2>\n<p>Instagram canl\u0131 yay\u0131n \u00f6zelli\u011fiyle \u201c\u00fcnl\u00fcl\u00fc\u011f\u00fcn tad\u0131n\u0131\u201d \u00e7\u0131karmas\u0131 hedeflenen kullan\u0131c\u0131lar\u0131n, uygulama i\u00e7i kullan\u0131m s\u00fcrelerini de bu amaca paralel olarak art\u0131rmak istendi. \u00d6zellikle pandemi d\u00f6nemi boyunca, instagram canl\u0131 yay\u0131n \u00f6zelli\u011fi bir\u00e7o\u011fumuzun vazge\u00e7ilmezi olmay\u0131 ba\u015fard\u0131. Markalar, tv kanallar\u0131n\u0131 solda b\u0131rak\u0131p her g\u00fcn yay\u0131n yapmaya ba\u015flad\u0131. Podcast k\u00fclt\u00fcr\u00fcne burun k\u0131v\u0131ran dinleyiciler, canl\u0131 yay\u0131nlar\u0131n esiri oldu. R\u00fczgar bu s\u00fcre\u00e7 boyunca belki yava\u015flad\u0131 ama durmad\u0131. Bu \u00f6zellik Clubhouse gibi uygulamalar\u0131n yarat\u0131lmas\u0131na da vesile oldu.<\/p>\n<p>Instagram kullan\u0131c\u0131lar\u0131, hikayelerini daha dikkat \u00e7ekici hale getirebilecekleri <strong style=\"color: #00a575;\">boomerang \u00f6zelli\u011fi ile de dikey formatta GIF i\u00e7erikler yaratmaya te\u015fvik edildi.<\/strong> Kullan\u0131c\u0131lar\u0131n t\u00fcm sava\u015f\u0131 yine k\u0131sa s\u00fcrede en iyi i\u00e7eri\u011fi \u00e7\u0131karabilmekti, bunu da lay\u0131k\u0131yla yerine getirmeyi ba\u015fard\u0131lar.<\/p>\n<h2>\u015eubat 2017 &#8211; Hep Daha Fazlas\u0131: Instagram Carousel \u00d6zelli\u011fi<\/h2>\n<p>Instagram \u00fczerinden \u00e7oklu video ve foto\u011fraf payla\u015f\u0131m\u0131 yapabilme \u00f6zelli\u011fi getirildi. \u201cCarousel i\u00e7erik\u201d olarak da adland\u0131r\u0131lan bu i\u00e7erik formu, daha \u00f6nce yaln\u0131zca reklamlarda kullan\u0131lsa da, IG \u00fczerinde aktif hale geldikten sonra, kullan\u0131c\u0131lara bir g\u00f6nderide daha fazla vakit ge\u00e7irme ve daha kreatif i\u00e7erikler haz\u0131rlama olana\u011f\u0131 sundu\u011fu i\u00e7in yine merak ve heyecan ile kar\u015f\u0131land\u0131. Kendi foto\u011fraf ve videolar\u0131ndan ilhamla bir\u00e7ok kullan\u0131c\u0131, bu \u00f6zelli\u011fi yarat\u0131c\u0131 bi\u00e7imde kullanmaya ba\u015flad\u0131.<\/p>\n<h2>May\u0131s 2017 &#8211; Gelece\u011fe Yeni Bir Ad\u0131m: Instagram Filtreleri<\/h2>\n<p>Bu tarihte Instagram hik\u00e2yeler k\u0131sm\u0131 i\u00e7in y\u00fcz filtreleme ve efektleri aktif hale getirildi. Bu \u00f6zellik yine ayn\u0131 \u015fekilde Snapchat uygulamas\u0131ndan \u201cesinlenerek\u201d hayata ge\u00e7ti. \u0130lk d\u00f6nemlerde Snapchat\u2019in k\u00f6t\u00fc bir replikas\u0131 olarak ortaya \u00e7\u0131kan filtreler zamanla geli\u015ftirilerek bu alan\u0131n da \u00e7ok\u00e7a kullan\u0131lmas\u0131 sa\u011fland\u0131. Bu geli\u015ftirmelerin sa\u011flanmas\u0131 i\u00e7in filtrelerin yer ald\u0131\u011f\u0131 bir k\u00fct\u00fcphane olu\u015fturuldu. AR alan\u0131nda tasar\u0131m yapan t\u00fcm i\u00e7erik \u00fcreticileri bu k\u00fct\u00fcphaneye filtreler ekleyebildikleri gibi, bu filtreleri kendi profillerinde ayr\u0131lan \u00f6zel bir alana da ekleme \u015fans\u0131 yakalad\u0131<\/p>\n<h2>Temmuz 2017 &#8211; Kimse Cevaps\u0131z Kalmas\u0131n!<\/h2>\n<p>Instagram hikayeler \u00fczerinden payla\u015f\u0131lan foto\u011fraf ve videolara yan\u0131t verebilme \u00f6zelli\u011fi tasarland\u0131. Bu sayede kullan\u0131c\u0131lar\u0131 yine uygulamada daha fazla vakit ge\u00e7irmesi ve mesajla\u015fma \u00f6zelli\u011fini daha aktif kullanmas\u0131 hedeflendi. Buna ek olarak; iki ki\u015finin ayn\u0131 anda canl\u0131 yay\u0131n yapabilme \u00f6zelli\u011fi de eklendi. Hem markalar hem de influencer\u2019lar i\u00e7in yeni i\u015fbirlikleri anlam\u0131na gelen bu \u00f6zellikle \u201cdijital etkinlikler\u201d yapman\u0131n \u00f6n\u00fc a\u00e7\u0131lm\u0131\u015f oldu.<\/p>\n<h2>Aral\u0131k 2017 &#8211; An\u0131lar M\u00fchim: Ar\u015fivleme ve \u00d6ne \u00c7\u0131kanlar<\/h2>\n<p>Hik\u00e2yeler i\u00e7in oylama k\u0131sm\u0131 a\u00e7\u0131ld\u0131 ve \u201c\u00f6ne \u00e7\u0131kanlar\u201d b\u00f6l\u00fcm\u00fc ile \u201car\u015fivleme\u201d \u00f6zelli\u011fi aktif edildi. Daha \u00f6nceki d\u00f6nemlerde, Instagram uygulamas\u0131nda payla\u015f\u0131lan ve<strong style=\"color: #00a575;\"> 24 saat i\u00e7erisinde \u201ckaybolan\u201d hikayeler, \u201c\u00d6ne \u00c7\u0131kanlar\u201d alan\u0131 arac\u0131l\u0131\u011f\u0131yla profile sabitlenerek daha g\u00f6r\u00fcn\u00fcr hale getirildi.<\/strong> Ayr\u0131ca hesaplar\u0131n foto\u011fraf ve videolar\u0131ndan yararlanarak olu\u015fturulan renkli hikayeler, bu alanda kullan\u0131c\u0131lar\u0131n g\u00f6rsel d\u00fcnyalar\u0131n\u0131 daha rahat sunabilecekleri yeni bir formatla tan\u0131\u015fmalar\u0131n\u0131 da sa\u011flam\u0131\u015f oldu.<\/p>\n<p>\u201cAr\u015fivleme\u201d \u00f6zelli\u011fi ise kullan\u0131c\u0131lar\u0131n profilinde be\u011fenmedikleri ya da \u201cpi\u015fman olduklar\u0131\u201d i\u00e7erikleri silmeden, ar\u015fivleyerek profilden kald\u0131rmas\u0131na olanak sa\u011flad\u0131.<\/p>\n<h2>Haziran 2018 &#8211; Global Bir Televizyon: IG TV \u00f6zelli\u011fi<\/h2>\n<p>Instagram&#8217;\u0131n en k\u00f6kl\u00fc de\u011fi\u015fimlerinden biri olan <strong style=\"color: #00a575;\">IG TV alan\u0131n\u0131 yay\u0131na al\u0131nd\u0131. <\/strong>Bu sayede daha \u00f6nce en fazla bir dakika olarak izlenebilen videolar\u0131 bir saatte kadar izleme \u015fans\u0131 sunan bu alan ilk d\u00f6nemlerinde yaln\u0131zca dikey videolara ev sahipli\u011fi yapt\u0131. \u00d6nceleri Youtube ile yar\u0131\u015ft\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen bu alan\u0131n as\u0131l niyetinin bu olmad\u0131\u011f\u0131 da k\u0131sa s\u00fcre sonra anla\u015f\u0131lm\u0131\u015f oldu. <strong style=\"color: #00a575;\">Yine markalar ve k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in geni\u015f bir i\u00e7erik alan\u0131 sunan bu \u00f6zellik ba\u015fta yad\u0131rgansa da sonralar\u0131 \u00f6zellikle dizi\/ film sahneleri, etkinlik tan\u0131t\u0131mlar\u0131 ve reklam tan\u0131t\u0131mlar\u0131 i\u00e7in s\u0131k s\u0131k kullan\u0131lmaya ba\u015flad\u0131. Bu \u00f6zellik, Instagram&#8217;\u0131n bamba\u015fka bir boyut kazanmas\u0131n\u0131 sa\u011flad\u0131.<\/strong><\/p>\n<h2>Instagram IG TV\u2019nin Ard\u0131ndan Yeni D\u00f6nem<\/h2>\n<p>Instagram, kullan\u0131c\u0131 say\u0131s\u0131n\u0131n milyonlar\u0131 a\u015fmas\u0131 ve Instagram\u2019\u0131n \u00e7ok be\u011fenilen bir uygulama haline gelmesi sonucunda y\u0131llar ge\u00e7tik\u00e7e kullan\u0131c\u0131 say\u0131s\u0131n\u0131 art\u0131rmaktan \u00e7ok, uygulamada aktif kullan\u0131c\u0131 say\u0131s\u0131n\u0131 art\u0131rmaya odakland\u0131. Bu nedenle, kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 ve trendleri \u00e7ok yak\u0131ndan analiz ederek yeni \u00f6zellikler eklemeye devam etti. Bu a\u015famalar\u0131 tamam\u0131nda ise oda\u011f\u0131nda \u201ckullan\u0131c\u0131\u201d yani sen vard\u0131n.<\/p>\n<p>IG TV \u201cyeni d\u00f6neminde\u201d, normalde bir dakika olarak izleyebildi\u011fin veya ancak o s\u00fcre zarf\u0131nda y\u00fckleme yapabildi\u011fin videolar\u0131 senin i\u00e7in daha da geni\u015fleterek bir saat kadar izleyebilme, y\u00fckleyebilme \u015fans\u0131 verdi. <strong>Sonras\u0131nda ise i\u015fler \u00e7ok daha \u201ckarma\u015f\u0131kla\u015fmaya\u201d ba\u015flad\u0131. Nas\u0131l m\u0131?<\/strong><\/p>\n<p>Instagram kendi \u00e7ap\u0131nda bir devri kapatarak bir devrin a\u00e7\u0131l\u0131\u015f\u0131n\u0131 IG TV ile yapt\u0131. Daha \u00f6nce sadece dikey \u015fekilde izlenebilen IG TV yap\u0131lan g\u00fcncellemeler sayesinde yatay olarak da izleyebilme olana\u011f\u0131 getirdi.<\/p>\n<p>IG TV\u2019 den sonra Instagram g\u00f6nderi be\u011feni say\u0131lar\u0131n\u0131 kald\u0131rarak g\u00fcndeme yerle\u015fmeyi ba\u015fard\u0131. Son d\u00f6nemde yap\u0131lam ara\u015ft\u0131rmalar do\u011frultusunda; sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n, be\u011feni say\u0131lar\u0131n\u0131n kendilerine psikolojik bask\u0131 ve eksiklik hissi olu\u015fturdu\u011fu a\u00e7\u0131kland\u0131. Instagram da \u00e7are olarak g\u00f6nderi be\u011feni say\u0131s\u0131n\u0131 k\u0131smen de olsa kald\u0131rmakta buldu.<\/p>\n<p>Instagram hik\u00e2yelerde grup sohbeti \u00f6zelli\u011fini aktif edildi. Bu \u00f6zelli\u011fi kullanabilmek i\u00e7in grup hik\u00e2yesini a\u00e7t\u0131\u011f\u0131nda \u201csohbete kat\u0131l\u201d butonuna t\u0131klaman yeterli. Bu yenilik de kullan\u0131c\u0131lar\u0131n, uygulamada daha uzun ve keyifli vakit ge\u00e7irmesini sa\u011flayarak be\u011feni kazanan bir \u00f6zellik olmay\u0131 ba\u015fard\u0131.<\/p>\n<p><strong style=\"color: #00a575;\">IG TV\u2019 den sonra Ke\u015ffet b\u00f6l\u00fcm\u00fcnde reklam \u00f6zelli\u011fi g\u00f6rmek de m\u00fcmk\u00fcn hale geldi. <\/strong>\u00d6zellikle marka ve ticaret siteleri i\u00e7in geni\u015f bir reklam alan\u0131 sunan bu geli\u015ftirme, yeni bir reklam modeline de ev sahipli\u011fi yapm\u0131\u015f oldu.<\/p>\n<p>Bunlarla da yetinmeyen ve hep b\u00fcy\u00fck d\u00fc\u015f\u00fcnen Instagram, <strong>Hik\u00e2yeler k\u0131sm\u0131na m\u00fczik \u00f6zelli\u011fini getirdi. <\/strong>Bu \u00f6zellik sayesinde kullan\u0131c\u0131lara, hik\u00e2ye \u00fczerine -kolay bir ara y\u00fcz arac\u0131l\u0131\u011f\u0131yla arama yaparak- \u015fark\u0131 ekleme \u015fans\u0131 sunuldu. Bu \u00f6zelli\u011fin aktif hale getirilmesindeki en b\u00fcy\u00fck ama\u00e7, kullan\u0131c\u0131lar\u0131n hikayelerde s\u00fcrekli \u015fark\u0131 kullanmas\u0131 ve bu i\u00e7eriklerin \u015fark\u0131lar etraf\u0131nda \u015fekillenmesi oldu.<\/p>\n<h2>Instagram Ke\u015ffet Alan\u0131 Renkleniyor: Instagram Reels \u00d6zelli\u011fi<\/h2>\n<p>Instagram, son zamanlarda h\u0131zla b\u00fcy\u00fcyen TikTok uygulamas\u0131 ile e\u015fde\u011fer \u201cReels\u201d b\u00f6l\u00fcm\u00fcn\u00fc olu\u015fturdu. Reels sayesinde t\u0131pk\u0131 TikTok videosu \u00e7eker gibi k\u0131sa m\u00fczikli videolar \u00e7ekebilmek m\u00fcmk\u00fcn hale geldi. \u0130lk ba\u015fta Ke\u015ffet b\u00f6l\u00fcm\u00fc \u00fczerinden ula\u015f\u0131labilen Reels \u015fimdi arama \u00e7ubu\u011funun yerine getirildi ve \u00e7ok daha geni\u015f bir alana sahip oldu. Arama \u00e7ubu\u011fu ise Direkt Mesajlar b\u00f6l\u00fcm\u00fc yan\u0131nda konumland\u0131r\u0131ld\u0131.<\/p>\n<h2>Negatifli\u011fin \u00c2lemi Yok!<\/h2>\n<p>Instagram, ayn\u0131 d\u00f6nemde yorum k\u0131sm\u0131na da dokunarak olumsuz yorumlar\u0131 gizleyebilme \u00f6zelli\u011finin aktif edildi. Instagram, bu t\u00fcr yorumlar\u0131 gizleyerek kullan\u0131c\u0131n\u0131n isterse yorumun \u00fczerine t\u0131klayarak yoruma ula\u015fabilmesini de sa\u011flad\u0131.<\/p>\n<p>Son olarak yak\u0131n d\u00f6nemde; Instagram profil \u00fczerinden Ma\u011faza \u00f6zelli\u011fini kullan\u0131c\u0131lar\u0131na sundu. Bu \u00f6zellik sayesinde, e-ticaret siteleri veya butikler \u00fcr\u00fcnlerini m\u00fc\u015fterilere sunabilme veya direkt sat\u0131\u015f yapabilme imk\u00e2n\u0131 kazand\u0131.<\/p>\n<p><strong style=\"color: #00a575;\">\u015e\u00f6yle bir bakt\u0131\u011f\u0131m\u0131zda, ger\u00e7ekten uzun bir yolculuk oldu \u00f6yle de\u011fil mi? Instagram\u2019da yap\u0131lan bir\u00e7ok de\u011fi\u015fiklik, ilk d\u00f6nemlerinde \u00e7o\u011fu kullan\u0131c\u0131 taraf\u0131ndan olumsuz olarak geri d\u00f6n\u00fc\u015flerin al\u0131nmas\u0131na sebep oldu.&nbsp;<\/strong><\/p>\n<p>\u00c7\u00fcnk\u00fc al\u0131\u015fkanl\u0131klar her konuda oldu\u011fu gibi, dijital platformlar\u0131 kullanan kullan\u0131c\u0131lar baz\u0131nda da biraz zor de\u011fi\u015ftirebiliyor. Ancak bu ve bunun gibi de\u011fi\u015fikliklerin ayn\u0131 zamanda hayat\u0131m\u0131z\u0131 kolayla\u015ft\u0131ran ya da i\u00e7erik \u00fcreticileri i\u00e7in yeni f\u0131rsatlar sunan yepyeni bir d\u00f6neme bizleri yakla\u015ft\u0131rd\u0131\u011f\u0131n\u0131n da fark\u0131nday\u0131z. Tam da bu y\u00fczden, de\u011fi\u015fikliklerin olumlu y\u00f6nlerine odaklanarak, uygulamalar\u0131 yaln\u0131zca hayat\u0131m\u0131z\u0131 kolayla\u015ft\u0131rmas\u0131 noktas\u0131nda birer faydaya d\u00f6n\u00fc\u015ft\u00fcrmek de bizlerin elinde.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hikayeler, Reels, IG TV derken Instagram arac\u0131l\u0131\u011f\u0131yla kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131 da iyiden iyiye \u015fekillenmeye ba\u015flad\u0131. Peki Instagram&#8217;\u0131n hikayesi bu s\u00fcre\u00e7te nas\u0131l ilerledi? Kullan\u0131c\u0131lar olarak ne kadar ayak uydurabildik? Cevaplar yaz\u0131m\u0131zda.<\/p>\n","protected":false},"author":1,"featured_media":818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[38],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/05\/Screen-Shot-2022-01-12-at-15.50.32.png",1692,690,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/05\/Screen-Shot-2022-01-12-at-15.50.32-150x150.png",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/05\/Screen-Shot-2022-01-12-at-15.50.32-300x122.png",300,122,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/05\/Screen-Shot-2022-01-12-at-15.50.32-768x313.png",768,313,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/05\/Screen-Shot-2022-01-12-at-15.50.32-1024x418.png",1024,418,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/05\/Screen-Shot-2022-01-12-at-15.50.32-1536x626.png",1536,626,true],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/05\/Screen-Shot-2022-01-12-at-15.50.32.png",1692,690,false],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/05\/Screen-Shot-2022-01-12-at-15.50.32-1600x680.png",1600,680,true],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/05\/Screen-Shot-2022-01-12-at-15.50.32-1250x510.png",1250,510,true],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/05\/Screen-Shot-2022-01-12-at-15.50.32-1250x690.png",1250,690,true],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/05\/Screen-Shot-2022-01-12-at-15.50.32-1250x690.png",1250,690,true],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/05\/Screen-Shot-2022-01-12-at-15.50.32-1250x690.png",1250,690,true],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/05\/Screen-Shot-2022-01-12-at-15.50.32-900x600.png",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/05\/Screen-Shot-2022-01-12-at-15.50.32-600x690.png",600,690,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/05\/Screen-Shot-2022-01-12-at-15.50.32-600x600.png",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"Hikayeler, Reels, IG TV derken Instagram arac\u0131l\u0131\u011f\u0131yla kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131 da iyiden iyiye \u015fekillenmeye ba\u015flad\u0131. Peki Instagram'\u0131n hikayesi bu s\u00fcre\u00e7te nas\u0131l ilerledi? Kullan\u0131c\u0131lar olarak ne kadar ayak uydurabildik? Cevaplar yaz\u0131m\u0131zda.","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/348"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=348"}],"version-history":[{"count":2,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/348\/revisions"}],"predecessor-version":[{"id":1120,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/348\/revisions\/1120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/818"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}