{"id":367,"date":"2021-03-29T03:00:00","date_gmt":"2021-03-29T00:00:00","guid":{"rendered":"https:\/\/bionluk.com\/blog-test\/?p=367"},"modified":"2022-01-31T14:18:55","modified_gmt":"2022-01-31T11:18:55","slug":"4-etkin-video-icerik","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/video-animasyon\/4-etkin-video-icerik","title":{"rendered":"\u0130\u015fletmeni \u00d6ne \u00c7\u0131karmana Yard\u0131mc\u0131 4 Etkin Video \u0130\u00e7erik"},"content":{"rendered":"<p>On y\u0131l \u00f6nce, videolar bir \u015firketin pazarlama stratejisinin temel bir par\u00e7as\u0131 de\u011fildi. Faydal\u0131 olsalar da kullan\u0131mlar\u0131 iste\u011fe ba\u011fl\u0131yd\u0131. Bug\u00fcne geldi\u011fimizde tablonun ne kadar de\u011fi\u015fti\u011fini g\u00f6r\u00fcyoruz. \u00c7evrimi\u00e7i video i\u00e7eri\u011finde bir patlama var ve talep gitgide art\u0131yor. Bir rapora g\u00f6re t\u00fcketicilerin %54\u2019\u00fc, sevdikleri markaya dair daha \u00e7ok video g\u00f6rmek istiyor.<\/p>\n<p>Ama i\u015fletmeni tan\u0131tmak i\u00e7in video haz\u0131rlamaya ba\u015flamadan \u00f6nce bir strateji belirlemen gerek. Plan\u0131n olmadan i\u015fe giri\u015firsen, olu\u015fturdu\u011fun i\u00e7erik hedeflerine ula\u015fman\u0131 sa\u011flamaz. Peki nereden ba\u015flayacaks\u0131n? Cevap basit: inbound pazarlama metodolojisini kullanarak istedi\u011fin sonu\u00e7lar\u0131 getirecek t\u00fcrde video i\u00e7eri\u011fi olu\u015fturacaks\u0131n.<\/p>\n<h2>Inbound Pazarlama Metodolojisi Nedir?<\/h2>\n<p>Bu yakla\u015f\u0131m inbound pazarlamaya dayan\u0131yor. <strong style=\"color: #00a575;\">Temel olarak, hedef kitleye \u015firkette yapacaklar\u0131 yolculu\u011fun farkl\u0131 a\u015famalar\u0131nda de\u011fer yaratmaya ve hedeflerine ula\u015fmalar\u0131na destek vermeye odaklanan ve m\u00fc\u015fteriye do\u011frudan m\u00fcdahale edilmeyen bir metodoloji.&nbsp;<\/strong><\/p>\n<p>Inbound pazarlamac\u0131 olarak stratejini uygulad\u0131\u011f\u0131n t\u00fcm s\u00fcre\u00e7te amac\u0131n, ki\u015fiye \u00f6zel ve de\u011ferli i\u00e7erikle hedef kitleni \u00e7ekmek, onlarla toplu ileti\u015fime ge\u00e7mek, bilgiye dayanan kararlar vermelerini sa\u011flayarak onlar\u0131 potansiyel m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmek ve ki\u015fiselle\u015ftirilmi\u015f \u00e7\u00f6z\u00fcmlerle memnuniyeti sa\u011flamak olmal\u0131.<\/p>\n<h2>Inbound Metodolojisini Uygulama Bi\u00e7imi<\/h2>\n<p>Inbound metodolojisini d\u00f6rt a\u015famada uygulayabilirsin:<\/p>\n<h3>1. Dikkat \u00c7ekme<\/h3>\n<p>Bu a\u015famada de\u011ferli i\u00e7erikle do\u011fru ki\u015fileri markana \u00e7ekmeli ve markan hakk\u0131nda bilgilenmelerini sa\u011flamal\u0131s\u0131n. HubSpot\u2019\u0131n e-posta listesinden potansiyel m\u00fc\u015fterileri \u00e7ekme yollar\u0131yla ilgili blog yaz\u0131s\u0131, insanlar\u0131 markaya \u00e7eken de\u011ferli i\u00e7eri\u011fe dair g\u00fczel bir \u00f6rnek.<\/p>\n<p>\u0130\u015fe ba\u015flaman\u0131n en iyi yolu, al\u0131c\u0131 personalar\u0131 olu\u015fturmak. B\u00f6ylece \u00e7al\u0131\u015fmalar\u0131na odaklanabilir, daha iyi genel sonu\u00e7lar elde edebilirsin.<\/p>\n<p><strong style=\"color: #00a575;\">A\u015fa\u011f\u0131daki y\u00f6ntemlerle kitleni markana \u00e7ekebilirsin:<\/strong><\/p>\n<ul>\n<li>Blog olu\u015fturmak<\/li>\n<li>YouTube kanal\u0131 a\u00e7mak<\/li>\n<li>Sosyal medyada i\u00e7erik payla\u015fmak<\/li>\n<li>Web sitesi ve i\u00e7erik i\u00e7in SEO \u00e7al\u0131\u015fmas\u0131 yapmak<\/li>\n<\/ul>\n<h3>2. \u0130leti\u015fime Ge\u00e7me<\/h3>\n<p>Hedef kitlenin dikkatini \u00e7ekti\u011finde onlarla ileti\u015fime ge\u00e7meye ve uzun \u00f6m\u00fcrl\u00fc bir ili\u015fki kurmaya odaklanmal\u0131s\u0131n.<\/p>\n<p>Bu a\u015famada ve genel olarak inbound stratejisinde hedefin \u00fcr\u00fcn satmaktan ziyade \u00e7\u00f6z\u00fcm satmak olmal\u0131. Bilgilendirici i\u00e7erik, \u00f6\u011frenmeyi seven bir kitle i\u00e7in kusursuz bir se\u00e7im. Bu a\u015famada, \u015fu noktalara dikkat etmelisin:<\/p>\n<ul>\n<li>Anla\u015f\u0131l\u0131r bir eylem \u00e7a\u011fr\u0131s\u0131 (CTA)<\/li>\n<li>Hedef kitleye y\u00f6nelik var\u0131\u015f sayfalar\u0131 olu\u015fturmak<\/li>\n<li>Form olu\u015fturmak<\/li>\n<\/ul>\n<h3>3. D\u00f6n\u00fc\u015f\u00fcm<\/h3>\n<p>Bu a\u015famada, nitelikli potansiyel m\u00fc\u015fterilerin eylem \u00e7a\u011fr\u0131na yan\u0131t vermesini sa\u011flamal\u0131s\u0131n. D\u00f6n\u00fc\u015f\u00fcm elbette bir \u00fcr\u00fcn veya hizmet sat\u0131\u015f\u0131ndan ibaret de\u011fil. \u0130\u015fletmenin ama\u00e7lar\u0131na g\u00f6re d\u00f6n\u00fc\u015f\u00fcme \u015funlar da dahil olabilir:<\/p>\n<ul>\n<li>Eposta kayd\u0131<\/li>\n<li>Form doldurma<\/li>\n<\/ul>\n<p>\u00d6rne\u011fin, amac\u0131n m\u00fc\u015fterilerin e-posta adreslerini kaydetmekse, ki\u015fisel bilgilerinin kar\u015f\u0131l\u0131\u011f\u0131nda onlara de\u011ferli bir \u015fey sunman gerekiyor. Bu noktada e-Kitap, tan\u0131t\u0131m yaz\u0131s\u0131, \u00e7evrimi\u00e7i kurs ve web seminerlerini kullanabilirsin.<\/p>\n<p><strong style=\"color: #00a575;\">Nihai amac\u0131n sat\u0131\u015f yapmaksa, a\u015fa\u011f\u0131dakilere odaklan:<\/strong><\/p>\n<ul>\n<li>Kullan\u0131c\u0131 davran\u0131\u015f\u0131 takibi<\/li>\n<li>E-posta kampanyalar\u0131<\/li>\n<li>Anla\u015f\u0131l\u0131r bir CTA<\/li>\n<li>Kapal\u0131 d\u00f6ng\u00fc raporlama (CLR) sistemi<\/li>\n<\/ul>\n<h3>4. Memnuniyet<\/h3>\n<p>M\u00fc\u015fterinin \u015firketteki yolculu\u011funun d\u00f6n\u00fc\u015f\u00fcm a\u015famas\u0131nda bitti\u011fini d\u00fc\u015f\u00fcnenler yan\u0131l\u0131yor. Memnuniyet a\u015famas\u0131, m\u00fc\u015fterilerin marka sadakatini kazanmak i\u00e7in inbound pazarlama metodolojisinin belki de en \u00f6nemli k\u0131sm\u0131.<\/p>\n<p>Bain &amp; Company ortaklar\u0131ndan Frederick Reichheld\u2019in yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re dikkat edilmesi gereken ba\u015fka bir etmen olan m\u00fc\u015fteriyi elde tutma oran\u0131n\u0131 %5 art\u0131rmak kar\u0131 %25 ile %95 aras\u0131 art\u0131r\u0131yor. Bu nedenle bu a\u015famaya \u00f6nem vermek, \u015firket i\u00e7in mant\u0131kl\u0131 bir yat\u0131r\u0131m demek.<\/p>\n<p><strong style=\"color: #00a575;\">Kitleni memnun etmenin yollar\u0131:<\/strong><\/p>\n<ul>\n<li>Hedef kitleye y\u00f6nelik CTA\u2019lar<\/li>\n<li>Geri bildirim talebi<\/li>\n<li>Sosyal medyada etkile\u015fim<\/li>\n<li>Ki\u015fiselle\u015ftirilmi\u015f mesajlar olu\u015fturma<\/li>\n<\/ul>\n<p>Inbound pazarlama metodolojisini \u00f6\u011frendi\u011fine g\u00f6re \u015fimdi bunu ileti\u015fim g\u00fcc\u00fc en y\u00fcksek i\u00e7erik arac\u0131 olan video ile nas\u0131l kullanabilece\u011fine bakal\u0131m.<\/p>\n<h2>Inbound Pazarlama Stratejine Uygun Video T\u00fcrleri<\/h2>\n<p>Inbound pazarlama metodolojinin farkl\u0131 a\u015famalar\u0131 i\u00e7in do\u011fru t\u00fcrde video i\u00e7eri\u011fi kullanmak g\u00f6zle g\u00f6r\u00fcl\u00fcr sonu\u00e7lar veriyor.<\/p>\n<p><strong style=\"color: #00a575;\">Benim \u00f6nerilerime k\u0131saca bakal\u0131m:<\/strong><\/p>\n<ul>\n<li>E\u011fitici ve e\u011flenceli videolarla m\u00fc\u015fteriyi \u00e7ek.<\/li>\n<li>\u2018Nas\u0131l yap\u0131l\u0131r\u2019 videolar\u0131yla, a\u00e7\u0131klay\u0131c\u0131 videolarla ve fikir liderli\u011fi videolar\u0131yla ileti\u015fime ge\u00e7.<\/li>\n<li>M\u00fc\u015fteri g\u00f6r\u00fc\u015f\u00fc ve \u00f6rnek durum inceleme videolar\u0131 ile d\u00f6n\u00fc\u015f\u00fcm\u00fc sa\u011fla.<\/li>\n<li>M\u00fc\u015fteri deneyimi ya da S\u0131k Sorulan Sorular i\u00e7erikleri ve ki\u015fiselle\u015ftirilmi\u015f videolar kullanarak memnuniyeti sa\u011fla.<\/li>\n<\/ul>\n<h3><strong>Dikkat \u00e7eken videolar<\/strong><\/h3>\n<p>Bu a\u015famada, ba\u015fka platformlarda payla\u015f\u0131labilecek ve insanlar\u0131n ilgisini \u015firketine \u00e7ekecek videolar olu\u015ftur. \u0130zleyicilerini sorunlar\u0131n\u0131 \u00e7\u00f6zmek i\u00e7in birbirine yakla\u015ft\u0131rabilecek e\u011fitici i\u00e7erikleri veya marka kimli\u011fini ifade etmeni sa\u011flayacak e\u011flenceli videolar\u0131 deneyebilirsin.<\/p>\n<h3><strong>\u0130leti\u015fim kuran videolar<\/strong><\/h3>\n<p>\u0130zleyicilerinle ileti\u015fim kurmak i\u00e7in, markan\u0131n sorun \u00e7\u00f6zme konusunda istekli oldu\u011funu g\u00f6steren videolar olu\u015ftur. \u0130\u00e7eri\u011fin, temel olarak yine e\u011fitici olmal\u0131. <strong style=\"color: #00a575;\">\u2018Nas\u0131l yap\u0131l\u0131r\u2019 videolar\u0131 ve a\u00e7\u0131klay\u0131c\u0131 videolar, ya\u015fayabilecekleri sorunlara dair \u00e7\u00f6z\u00fcm se\u00e7eneklerini izleyicilere a\u00e7\u0131klaman\u0131n harika bir yolu. <\/strong>Ayr\u0131ca, bilgilendirici fikir liderli\u011fi i\u00e7eri\u011fi, sekt\u00f6r\u00fcnde g\u00fcvenilir bir fig\u00fcr olman\u0131 sa\u011flayabilir.<\/p>\n<h3><strong>D\u00f6n\u00fc\u015f\u00fcm sa\u011flayan videolar<\/strong><\/h3>\n<p>M\u00fc\u015fteri g\u00f6r\u00fc\u015f\u00fc ve \u00f6rnek durum inceleme videolar\u0131, potansiyel m\u00fc\u015fterilerine markan\u0131 se\u00e7meleri i\u00e7in bir g\u00fcvence verir. 2020 y\u0131l\u0131nda haz\u0131rlanan bir rapora g\u00f6re, insanlar\u0131n %62\u2019si m\u00fc\u015fteri g\u00f6r\u00fc\u015f\u00fc videolar\u0131n\u0131n sat\u0131n alma karar\u0131 vermelerinde etkili oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor. M\u00fc\u015fteri g\u00f6r\u00fc\u015f\u00fc videolar\u0131n\u0131n aksine \u00f6rnek durum inceleme videolar\u0131, s\u00fcrecin marka taraf\u0131nda ger\u00e7ekle\u015fen k\u0131sm\u0131n\u0131 anlat\u0131yor ve bu videolar markan\u0131n daha \u00f6nce bir m\u00fc\u015fterinin amac\u0131na ula\u015fmas\u0131na nas\u0131l yard\u0131m etti\u011fine dair fikir verdi\u011fi i\u00e7in etkili.<\/p>\n<h3><strong>Memnuniyet sa\u011flayan videolar<\/strong><\/h3>\n<p>Bu a\u015famadaki videolar, markan bundan de\u011fer kazansa da kazanmasa da m\u00fc\u015fterileri g\u00fc\u00e7lendirmeyi ve desteklemeyi ama\u00e7lar. Bir m\u00fc\u015fteri deneyimi videosu \u015firketinin m\u00fc\u015fteriyi \u00f6nemsedi\u011fini ve g\u00fcvenilir oldu\u011funu g\u00f6sterirken sade bir te\u015fekk\u00fcr mesaj\u0131 gibi ki\u015fiselle\u015ftirilmi\u015f bir video bir ki\u015fiye de\u011fer verdi\u011fini g\u00f6stermenin en iyi yoludur. Bu a\u015famadaki \u00e7al\u0131\u015fmalar\u0131n \u015firketinin m\u00fc\u015fterilerle uzun \u00f6m\u00fcrl\u00fc ili\u015fkiler kurmas\u0131n\u0131 sa\u011flar.<\/p>\n<p>S\u0131ra geldi videolar\u0131 haz\u0131rlamaya.<\/p>\n<h3>Ba\u015flang\u0131\u00e7<\/h3>\n<p>Video i\u00e7eri\u011fi \u00fcretmek b\u00fcy\u00fck bir y\u00fck gibi g\u00f6r\u00fcnse de ben bundan yak\u0131nm\u0131yorum \u00e7\u00fcnk\u00fc bu i\u015fe ba\u015flaman\u0131n iki yolu var:<\/p>\n<ul>\n<li>Kendin yap<\/li>\n<li>Uzman \/ freelancer ile \u00e7al\u0131\u015f<\/li>\n<\/ul>\n<h3>Kendin Yap<\/h3>\n<p>Bu yolu se\u00e7mek istiyorsan, kendi ba\u015f\u0131na video \u00fcretebilece\u011fin Biteable, Animoto, Powtoon ve daha pek \u00e7ok \u00e7evrimi\u00e7i video \u00fcretim arac\u0131ndan faydalanabilirsin. Ama uyaray\u0131m, bu y\u00f6ntem zaman al\u0131r ve istedi\u011fin kalitede sonu\u00e7 elde edemeyebilirsin.<\/p>\n<h3>Freelance Video Edit\u00f6r\u00fc ile \u00c7al\u0131\u015f<\/h3>\n<p>Bu se\u00e7enekte, kiralayaca\u011f\u0131n video edit\u00f6rleri yeteneklerini sergileyecek ve m\u00fckemmel kalitede i\u00e7erik \u00fcretecek. Video \u00fcreten yetenekli freelancer\u2019lar ve ajanslarla ba\u011flant\u0131 kurmak i\u00e7in profesyonel platformlar\u0131 kullanabilirsin. Bu uzmanlar\u0131n sana uygun olup olmad\u0131\u011f\u0131n\u0131 portf\u00f6yleriyle, m\u00fc\u015fteri de\u011ferlendirmeleriyle ve genel de\u011ferlendirme puanlar\u0131yla kontrol edebilirsin. Hangi yolu se\u00e7ersen se\u00e7, \u00f6nemli olan ba\u015flamak. Bahsetti\u011fim video i\u00e7eri\u011fi t\u00fcrlerini dene, bunu yaparken e\u011flenmene bak ve faydas\u0131n\u0131 g\u00f6r. Video \u00e7a\u011f\u0131na ho\u015f geldin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On y\u0131l \u00f6nce, videolar bir \u015firketin pazarlama stratejisinin temel bir par\u00e7as\u0131 de\u011fildi. Faydal\u0131 olsalar da kullan\u0131mlar\u0131 iste\u011fe ba\u011fl\u0131yd\u0131. Bug\u00fcne geldi\u011fimizde tablonun ne kadar de\u011fi\u015fti\u011fini g\u00f6r\u00fcyoruz. \u00c7evrimi\u00e7i video i\u00e7eri\u011finde bir patlama var ve talep gitgide art\u0131yor. Bir rapora g\u00f6re t\u00fcketicilerin %54\u2019\u00fc, sevdikleri markaya dair daha \u00e7ok video g\u00f6rmek istiyor.<\/p>\n","protected":false},"author":1,"featured_media":859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[7],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2022-01-12-at-16.21.14-e1643627930265.png",1056,420,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2022-01-12-at-16.21.14-150x150.png",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2022-01-12-at-16.21.14-300x119.png",300,119,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2022-01-12-at-16.21.14-768x305.png",768,305,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2022-01-12-at-16.21.14-1024x407.png",1024,407,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2022-01-12-at-16.21.14-1536x610.png",1536,610,true],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2022-01-12-at-16.21.14-e1643627930265.png",1056,420,false],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2022-01-12-at-16.21.14-1600x674.png",1600,674,true],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2022-01-12-at-16.21.14-1250x497.png",1250,497,true],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2022-01-12-at-16.21.14-1250x674.png",1250,674,true],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2022-01-12-at-16.21.14-1250x674.png",1250,674,true],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2022-01-12-at-16.21.14-1250x674.png",1250,674,true],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2022-01-12-at-16.21.14-900x600.png",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2022-01-12-at-16.21.14-600x674.png",600,674,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2022-01-12-at-16.21.14-600x600.png",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"On y\u0131l \u00f6nce, videolar bir \u015firketin pazarlama stratejisinin temel bir par\u00e7as\u0131 de\u011fildi. Faydal\u0131 olsalar da kullan\u0131mlar\u0131 iste\u011fe ba\u011fl\u0131yd\u0131. Bug\u00fcne geldi\u011fimizde tablonun ne kadar de\u011fi\u015fti\u011fini g\u00f6r\u00fcyoruz. \u00c7evrimi\u00e7i video i\u00e7eri\u011finde bir patlama var ve talep gitgide art\u0131yor. 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