{"id":408,"date":"2021-09-27T03:00:00","date_gmt":"2021-09-27T00:00:00","guid":{"rendered":"https:\/\/bionluk.com\/blog-test\/?p=408"},"modified":"2022-01-17T16:14:24","modified_gmt":"2022-01-17T13:14:24","slug":"instagram-reels-onemli-mi","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/instagram-reels-onemli-mi","title":{"rendered":"Instagram Reels: Markan \u0130\u00e7in Ger\u00e7ekten Gerekli mi?"},"content":{"rendered":"

Instagram haber kayna\u011f\u0131m\u0131z\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131 ele ge\u00e7iren Instagram Reels, \u00e7ok daha profesyonel ve e\u011flenceli video i\u00e7erik d\u00fczenlemeleri yapabilmene olanak sunan bir i\u00e7erik bi\u00e7imi. Ba\u015flang\u0131\u00e7ta \u201cTikTok kopyas\u0131\u201d oldu\u011fu i\u00e7in \u00e7oklukla ele\u015ftirilmesine ra\u011fmen Instagram Reels, t\u0131pk\u0131 Snapchat- Stories \u00f6rne\u011finde oldu\u011fu gibi uzun vadede marka ve kullan\u0131c\u0131lar taraf\u0131ndan h\u0131zl\u0131ca sahiplenildi.<\/span><\/p>\n

Peki, Instagram Reels nedir? Nas\u0131l \u00e7al\u0131\u015f\u0131r? Bir marka olarak bu pop\u00fcler arac\u0131 pazarlama stratejinde nas\u0131l kullanabilirsin? A\u015fa\u011f\u0131da t\u00fcm sorular\u0131n\u0131n cevaplar\u0131 var, keyifli okumalar \ud83d\ude42<\/span><\/p>\n

Instagram Reels Nedir?<\/strong><\/h2>\n

Instagram Reels, kullan\u0131c\u0131lar\u0131n Instagram’da bir m\u00fczik katalo\u011funu ve kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan Reels medyas\u0131n\u0131 kullanarak ilgi \u00e7ekici, e\u011flenceli ve k\u0131sa videolar olu\u015fturmas\u0131na olanak tan\u0131r. Reels\u2019ler, ses, efekt ve m\u00fczik eklenebilen 15 saniyelik, \u00e7ok klipli videolar olarak tan\u0131mlan\u0131yor.<\/span><\/p>\n

TikTok’a benzer \u015fekilde Reels, kullan\u0131c\u0131lar\u0131n ilgi \u00e7ekici ve e\u011flenceli video g\u00f6r\u00fcnt\u00fcleri olu\u015fturmas\u0131na olanak tan\u0131yan bir dizi d\u00fczenleme arac\u0131 sunuyor. Reels\u2019ler birden fazla video klip, filtre, yaz\u0131, \u00e7\u0131kartma ve daha fazlas\u0131n\u0131 i\u00e7erebiliyor.<\/span><\/p>\n

Instagram Reels mi TikTok mu?<\/strong><\/h3>\n

Instagram Reels ve TikTok’un amac\u0131 ayn\u0131: kullan\u0131c\u0131lara k\u0131sa videolar olu\u015fturmak ve ba\u015fkalar\u0131yla payla\u015fmak i\u00e7in yarat\u0131c\u0131 bir alan sa\u011flamak. <\/span><\/p>\n

Bununla birlikte, a\u015fa\u011f\u0131da g\u00f6sterildi\u011fi gibi \u00f6nemli farkl\u0131l\u0131klar\u0131 da var:<\/strong><\/p>\n

Instagram Reels <\/strong><\/p>\n

    \n
  • Instagram i\u00e7erisinde bir \u00f6zellik,<\/strong><\/li>\n
  • 60 saniyeye kadar video zaman s\u0131n\u0131r\u0131, <\/strong><\/li>\n
  • Hikayelerde payla\u015f\u0131lan Reels\u2019ler 24 saat sonra kayboluyor.<\/strong><\/li>\n<\/ul>\n

    TikTok <\/strong><\/p>\n

      \n
    • Sosyal medya platformu,<\/strong><\/li>\n
    • 3 dakikaya kadar video zaman s\u0131n\u0131r\u0131,<\/strong><\/li>\n
    • T\u00fcm videolar silinene kadar TikTok’ta kal\u0131yor.<\/strong><\/li>\n<\/ul>\n

      Instagram Reels \u0130\u015fin \u0130\u00e7in Neden \u00d6nemli? <\/strong><\/h2>\n

      Reels \u00f6zelli\u011fi ile Instagram kullan\u0131c\u0131 say\u0131s\u0131 ve etkile\u015fimi artt\u0131. Bu \u015fekilde markalar ve i\u015fletmeler daha \u00e7ok ki\u015fiye ula\u015fmaya ba\u015flad\u0131. \u0130\u015fte Reels i\u00e7erik \u00fcretmen i\u00e7in birka\u00e7 sebep;<\/span><\/p>\n

      G\u00f6r\u00fcn\u00fcrl\u00fcl\u00fck \ud83d\udc40<\/span><\/h3>\n

      Reels\u2019ler ola\u011fan\u00fcst\u00fc bir g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe sahip. Ke\u015ffete d\u00fc\u015fen bir Reels i\u00e7eri\u011fi muhtemelen sayfan\u0131n en \u00e7ok izlenen i\u00e7eriklerindendir. Ke\u015ffet b\u00f6l\u00fcm\u00fc, kullan\u0131c\u0131lar\u0131n yeni markalar\u0131 ve i\u00e7erikleri ke\u015ffetmesini sa\u011flamak i\u00e7in kullan\u0131l\u0131yor.<\/span><\/p>\n

      Kitleni E\u011fitmek \ud83d\udcda <\/strong><\/h3>\n

      E\u011fitim, pazarlama stratejinin temel direklerinden biri olmal\u0131. E\u011fitimli bir potansiyel m\u00fc\u015fteri daha ilgili ve sat\u0131n alma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksek m\u00fc\u015fteri anlam\u0131na gelir. H\u0131zl\u0131 ve sindirilebilir olan Reels, hedef kitlenin dikkatini \u00e7ekmek ve mesaj\u0131n\u0131 h\u0131zl\u0131 bir \u015fekilde iletmek i\u00e7in en uygun platform.<\/span><\/p>\n

      \u0130\u015fletmenin Ki\u015fili\u011fini ve De\u011ferlerini Sergilemek \ud83d\udcab <\/strong><\/h3>\n

      Sosyal medyay\u0131 ba\u015far\u0131yla kullanan markalar, hedef kitlelerinde yank\u0131 uyand\u0131ran \u00f6zg\u00fcn bir ses yarat\u0131r. Dikkatle planlanm\u0131\u015f ve y\u00fcr\u00fct\u00fclm\u00fc\u015f bir video, markan\u0131n ki\u015fili\u011fini ve de\u011ferlerini sergilemek i\u00e7in kullanmas\u0131 gereken en etkili ara\u00e7lardan biri.<\/span><\/p>\n

      Farkl\u0131l\u0131klar\u0131n\u0131 Vurgulamak \ud83d\udcaa\ud83c\udffb<\/strong><\/h3>\n

      \u0130deal m\u00fc\u015fterin neden senden al\u0131\u015fveri\u015f yaps\u0131n? Rakiplerinin sunmad\u0131\u011f\u0131 neler sunuyorsun? Bunu pazarlama kanallar\u0131nda aktif olarak vurguluyor musun?<\/span><\/p>\n

      Reels videolar\u0131, kendini ve i\u015fletmeni e\u011flenceli \u015fekilde kitlene aktarabilece\u011fin harika bir yol. Herkes Reels \u00e7ekebilir, her marka Reels i\u00e7erik \u00fcretebilir. \u00d6rnek Reels i\u00e7erikleri i\u00e7in yaz\u0131n\u0131n sonuna g\u00f6z atmay\u0131 unutma!<\/span><\/p>\n

      Reels Nas\u0131l \u00c7ekilir?<\/strong><\/h2>\n

      \u0130ki farkl\u0131 \u015fekilde Reels olu\u015fturabilirsin:<\/strong><\/p>\n

        \n
      • Video \u00e7ekimi yapmak i\u00e7in Instagram’da kay\u0131t d\u00fc\u011fmesini bas\u0131l\u0131 tut<\/strong><\/li>\n
      • Video \u00e7ekimlerini do\u011frudan film rulondan y\u00fckle<\/strong><\/li>\n<\/ul>\n

        Bir videodan ya da arka arkaya kaydedilen veya y\u00fcklenen bir dizi klipten bir Reels olu\u015fturabilirsin. <\/span>\u00d6zellikler a\u015fa\u011f\u0131daki gibi:<\/strong><\/p>\n

          \n
        • Videolar tam 9:16 portre modunda<\/strong><\/li>\n
        • Tamamlanan Reels\u2019ler 3 ila 30 saniye uzunlu\u011funda olabilir<\/strong><\/li>\n
        • Reels\u2019ler yaln\u0131zca mobil cihazlar i\u00e7in, yani Reels\u2019leri yaln\u0131zca bir mobil cihazdan y\u00fckleyebilirsin<\/strong><\/li>\n
        • Instagram’\u0131 a\u00e7 ve Hikayeler ekran\u0131na git. Ekran\u0131n alt k\u0131sm\u0131ndaki Reels\u2019e t\u0131kla.<\/li>\n
        • Reels olu\u015fturmak i\u00e7in d\u00f6rt yarat\u0131c\u0131 arac\u0131 kullan: m\u00fczik, h\u0131z (video kliplerini h\u0131zland\u0131r veya yava\u015flat), efektler (videona filtreler ekle) ve zamanlay\u0131c\u0131 (videonuzun ne kadar s\u00fcrece\u011fine karar ver)<\/li>\n
        • Kay\u0131t d\u00fc\u011fmesine dokun ve bas\u0131l\u0131 tut. Zamanlay\u0131c\u0131 ayarlad\u0131ysan, kayda ba\u015flamadan \u00f6nce ekranda geri say\u0131m ba\u015flar.<\/li>\n
        • Kayd\u0131 tamamlad\u0131\u011f\u0131nda, Reels\u2019e \u00e7izimler, metinler ve \u00e7\u0131kartmalar ekleyebilirsin.<\/li>\n
        • Reels\u2019i yay\u0131nlamak i\u00e7in sa\u011f alt k\u00f6\u015fedeki > d\u00fc\u011fmesine dokun. Herkese a\u00e7\u0131k bir hesab\u0131n varsa, Reels videodanu ke\u015ffete d\u00fc\u015fmesi i\u00e7in Intagram\u2019a b\u0131rabilirsin. E\u011fer Reels\u2019in ke\u015ffete d\u00fc\u015ferse Instagram taraf\u0131ndan sana bir bildirim g\u00f6nderilecek; \u201cTebrikler, ke\u015ffettesin!\u201d<\/li>\n<\/ul>\n

          Reels \u0130\u00e7erik \u00dcretmeye Ba\u015flamadan \u00d6nce Bu \u0130ki Ad\u0131ma Dikkat Et;<\/strong><\/h3>\n

          Reels \u00e7ekmeden \u00f6nce \u201cbiraz\u201d haz\u0131rl\u0131k yapman gerekiyor. Ancak temeli att\u0131\u011f\u0131nda yeni kitlelere ula\u015fmak ve onlara ilham vermek senin i\u00e7in kolay olacak.<\/span><\/p>\n

          Kapsaml\u0131 ara\u015ft\u0131rma yapmak \ud83e\uddd0<\/strong><\/h3>\n

          Instagram Reels yeni bir \u00f6zellik olabilir, ancak i\u00e7erik \u00fcreticiler \u015fimdiden say\u0131s\u0131z video klip yay\u0131nlayarak milyonlarca g\u00f6r\u00fcnt\u00fcleme toplad\u0131. Hedef kitlenin kim oldu\u011funu biliyorsun, kitlenin ilgi alanlar\u0131na g\u00f6re pop\u00fcler olan Reels’i izleyerek biraz zaman ge\u00e7ir, bilgi topla. Ayr\u0131ca, rakiplerinin Reels ile ne yapt\u0131\u011f\u0131n\u0131 ara\u015ft\u0131rmal\u0131s\u0131n.<\/span><\/p>\n

          Pratik yapmak m\u00fckemmelle\u015ftirir \ud83d\ude0c<\/strong><\/h3>\n

          M\u00fckemmel Reels\u2019ler, hedef kitlenin ke\u015ffet ak\u0131\u015f\u0131nda yer edinebilir. K\u00f6t\u00fc Reels\u2019ler markan\u0131n profesyonelli\u011fini ve yetkinli\u011fini azaltabilir. Sonu\u00e7 olarak: Yay\u0131nlamaya basmadan \u00f6nce birka\u00e7 Reels olu\u015fturma al\u0131\u015ft\u0131rmas\u0131 yap. Bol bol i\u00e7erik \u00fcret ve sana uygun olan her Reels\u2019i \u00e7ekmeyi dene, faydas\u0131n\u0131 g\u00f6receksin \ud83d\ude42<\/span><\/p>\n

            \n
          • Kullan\u0131c\u0131lar\u0131 i\u015fin mutfa\u011f\u0131na davet et! <\/strong>Diyelim ki,bir pizzac\u0131 i\u015fletiyorsun, sosyal medya sayesinde izleyicilerine bol bol pizza foto\u011fraflar\u0131 ve videolar\u0131 g\u00f6steriyorsun. Ama pizzalar\u0131n\u0131 yapmak ve teslim etmek i\u00e7in harcanan zaman\u0131 ve i\u015fin arka plan\u0131n\u0131 biliyorlar m\u0131? Reels i\u00e7erik \u00fcretmek m\u00fc\u015fterilerine arka plan\u0131 g\u00f6stermenin m\u00fckemmel bir yolu.<\/li>\n
          • Nas\u0131l yap\u0131l\u0131r t\u00fcyolar\u0131 ver; <\/strong>m\u00fc\u015fterilerine \u00fcr\u00fcn\u00fcnle nas\u0131l harika bir \u015fey yapacaklar\u0131 konusunda bilgiler ver. \u00d6rne\u011fin bir mum sat\u0131c\u0131s\u0131 isen, eriyen mumlar\u0131 nas\u0131l de\u011ferlendirebileceklerini s\u00f6yleyebilirsin. Ya da yukar\u0131daki pizzac\u0131 \u00f6rne\u011finde, evde lezzetli pizzalar yapman\u0131n h\u0131zl\u0131 ve kolay bir yolunu g\u00f6sterebilirsin. Bunu onlara g\u00f6stermenin en harika yolu Reels i\u00e7erik \u00fcretmek.<\/li>\n
          • E\u011flenceli ve ki\u015fisel hale getir; <\/strong>bunu yapman\u0131n en iyi yolu markana \u00f6zg\u00fc bir \u015fey belirlemek. Sen hat\u0131rlatan bir yaz\u0131 stili ya da m\u00fczik olabilir. Her Reels i\u00e7eri\u011finde ayn\u0131 \u015fark\u0131y\u0131 kullan\u0131rsan, bu \u015fark\u0131y\u0131 d\u0131\u015far\u0131da duyduklar\u0131nda kullan\u0131c\u0131lar\u0131n akl\u0131na ilk sen gelirsin de\u011fil mi?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

            Instagram Reels nedir? Nas\u0131l \u00e7al\u0131\u015f\u0131r? Bir marka olarak bu pop\u00fcler arac\u0131 pazarlama stratejinde nas\u0131l kullanabilirsin? T\u00fcm cevaplar yaz\u0131m\u0131zda, keyifli okumalar \ud83d\ude42<\/p>\n","protected":false},"author":1,"featured_media":702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[45,44],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2022-01-12-at-13.51.12.png",1688,680,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2022-01-12-at-13.51.12-150x150.png",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2022-01-12-at-13.51.12-300x121.png",300,121,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2022-01-12-at-13.51.12-768x309.png",768,309,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2022-01-12-at-13.51.12-1024x413.png",1024,413,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2022-01-12-at-13.51.12-1536x619.png",1536,619,true],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2022-01-12-at-13.51.12.png",1688,680,false],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2022-01-12-at-13.51.12-1600x680.png",1600,680,true],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2022-01-12-at-13.51.12-1250x504.png",1250,504,true],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2022-01-12-at-13.51.12-1250x680.png",1250,680,true],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2022-01-12-at-13.51.12-1250x680.png",1250,680,true],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2022-01-12-at-13.51.12-1250x680.png",1250,680,true],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2022-01-12-at-13.51.12-900x600.png",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2022-01-12-at-13.51.12-600x680.png",600,680,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2022-01-12-at-13.51.12-600x600.png",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"Instagram Reels nedir? Nas\u0131l \u00e7al\u0131\u015f\u0131r? Bir marka olarak bu pop\u00fcler arac\u0131 pazarlama stratejinde nas\u0131l kullanabilirsin? T\u00fcm cevaplar yaz\u0131m\u0131zda, keyifli okumalar :)","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/408"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=408"}],"version-history":[{"count":2,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/408\/revisions"}],"predecessor-version":[{"id":1096,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/408\/revisions\/1096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/702"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}