{"id":411,"date":"2021-10-11T03:00:00","date_gmt":"2021-10-11T03:00:00","guid":{"rendered":"https:\/\/bionluk.com\/blog-test\/?p=411"},"modified":"2022-01-31T14:47:51","modified_gmt":"2022-01-31T11:47:51","slug":"video-sureleri-neden-kisa","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/video-animasyon\/video-sureleri-neden-kisa","title":{"rendered":"Zamanla Yar\u0131\u015f: Video S\u00fcreleri Neden K\u0131sal\u0131yor?"},"content":{"rendered":"

Herhangi bir videoyu izlemeden \u00f6nce veya sonra videonun s\u00fcresine bakanlardan m\u0131s\u0131n? Yaln\u0131z de\u011filsin, \u00e7\u00fcnk\u00fc art\u0131k uzun videolar pek de pop\u00fcler de\u011fil. \u00d6zellikle \u00fcr\u00fcn tan\u0131t\u0131m ve kutu a\u00e7\u0131l\u0131m videolar\u0131nda gereksiz uzayan konu\u015fmalar izleyiciyi yorabiliyor. \u0130zleyiciler, \u00fcr\u00fcn\u00fcn kendisinden ziyade, “videoyu \u00e7eken ki\u015finin hayat hikayesini dinlemek zorunda kald\u0131\u011f\u0131nda” \u00e7o\u011funlukla izlemekten vazge\u00e7ebiliyorlar.<\/span><\/p>\n

Buna ek olarak, art\u0131k bir videonun konusu kadar, s\u00fcresi de art\u0131k izleyiciler \u00f6nemli bir kriter h\u00e2line geldi. Uzun konu\u015fmal\u0131 videolar\u0131 daha ak\u0131c\u0131 ve izlenebilir hale getirmek i\u00e7in bir\u00e7ok platform videolar\u0131 h\u0131zland\u0131rma eklentisi sunuyor. Bu sayede, uzun videolar\u0131 daha k\u0131sa s\u00fcrede bitirip bir ba\u015fka videoya ge\u00e7ebiliyor ve bu “sonsuz d\u00f6ng\u00fcn\u00fcn” bir par\u00e7as\u0131 olabiliyoruz.<\/span><\/p>\n

Bir video \u00fcretim \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 oldu\u011fu kadar t\u00fcketim \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 da s\u00f6z konusu. Hadi seninle biraz zamanda yolculuk yapal\u0131m: Televizyon ilk olarak 1923 y\u0131l\u0131nda John Logie Baird taraf\u0131ndan … Yok yok o kadar eski de\u011fil \ud83d\ude0c<\/span><\/p>\n

Neden Bu Kadar \u00c7ok Video \u0130zliyoruz?<\/h2>\n

\u201cVideo izleme\u201d eylemi \u00f6nceleri yaln\u0131zca geleneksel medya arac\u0131l\u0131\u011f\u0131 ile ger\u00e7ekle\u015ftirilebiliyordu. Bize sunulan videolar\u0131n d\u0131\u015f\u0131nda ba\u015fka bir se\u00e7enekle kar\u015f\u0131la\u015fmak pek m\u00fcmk\u00fcn de\u011fildi. Fakat sosyal medyan\u0131n pop\u00fclerle\u015fmesiyle birlikte oyunun kurallar\u0131 \u00e7ok h\u0131zl\u0131 bi\u00e7imde de\u011fi\u015fti. Diledi\u011fin i\u00e7eri\u011fi seyredebilme \u00f6zg\u00fcrl\u00fc\u011f\u00fcyle birlikte, \u00f6zellikle de herkesin eline bir \u201ckamera\u201d ge\u00e7tikten sonra vido \u00fcretim ve t\u00fcketimi inan\u0131lmaz bir boyuta ula\u015ft\u0131.<\/span><\/p>\n

Her konuda video i\u00e7erikler \u00fcretilmeye ba\u015fland\u0131 ve bu i\u00e7erik bombard\u0131man\u0131na eri\u015fim daima “bir t\u0131k” uzakl\u0131ktayd\u0131. Yemek videolar\u0131 sayesinde, \u00f6\u011frenci evlerinde bile makarna harici \u015feyler pi\u015fmeye ba\u015flad\u0131. <\/span>\u00c7\u00fcnk\u00fc art\u0131k hayat\u0131m\u0131zda her alan\u0131nda, bilgiyi video i\u00e7eriklere \u00fczerinden almaya ve gitgide bu kolayl\u0131k ve h\u0131za al\u0131\u015fmaya ba\u015flad\u0131k.<\/strong><\/p>\n

Peki t\u00fcm bunlar\u0131n video s\u00fcresiyle ne alakas\u0131 var?<\/strong><\/h3>\n

Tahamm\u00fcls\u00fcz \u0130zleyici<\/strong><\/h2>\n

Video \u00fcretim hacminin artmas\u0131, beraberinde temel bir sorunu da getirdi: Art\u0131k uzun videolara tahamm\u00fcl\u00fcm\u00fcz kalmad\u0131. Bir videoyu bitirip bir di\u011ferine ba\u015flamak istiyor, daha sonra onu bitirip bir di\u011ferine ge\u00e7iyoruz. <\/span><\/p>\n

B\u00f6ylece, k\u0131salan video s\u00fcreleri bu yo\u011fun tahamm\u00fcls\u00fczl\u00fc\u011f\u00fc beslerken, video \u00fcreticilerin daha yarat\u0131c\u0131 olarak k\u0131sa s\u00fcrede \u00e7ok daha fazlas\u0131n\u0131 anlatmak zorunda oldu\u011fu bir atmosfer olu\u015fmaya ba\u015flad\u0131 ve i\u015fleri \u00e7ok\u00e7a k\u0131z\u0131\u015ft\u0131rm\u0131\u015f oldu.<\/span><\/p>\n

Video \u0130\u00e7erik \u00c7e\u015fitlili\u011fi<\/strong><\/h2>\n

Onlarca uygulama oldu\u011fu gibi onlarca video se\u00e7ene\u011fi her g\u00fcn telefon ekran\u0131m\u0131z\u0131 \u201ct\u0131klatmaya\u201d devam ediyor. Farkl\u0131 \u201cak\u0131mlar\u201d veya farkl\u0131 pazarlama hedefleri, izleyicinin t\u00fcketece\u011fi videolar\u0131n \u00e7e\u015fitlili\u011fini direkt olarak etkiliyor. Bir videoda \u201cistedi\u011fini bulamad\u0131\u011f\u0131nda\u201d bir di\u011fer videoya \u00e7ok rahat ge\u00e7ebilme imkan\u0131, ister istemez video s\u00fcrelerine de yans\u0131yor.<\/span><\/p>\n

    \n
  • E\u011fer e\u011flenmek istiyorsan, video ba\u015flar ba\u015flamaz e\u011flenmek,<\/span><\/li>\n
  • E\u011fer bir \u00fcr\u00fcn hakk\u0131nda bilgi ar\u0131yorsan, o \u00fcr\u00fcn hakk\u0131nda ki bilgileri hemen \u00f6\u011frenmek,<\/span><\/li>\n
  • E\u011fer bir e\u011fitim seti al\u0131yorsan, o i\u015fi hemen \u00f6\u011frenmek istiyorsun.<\/span><\/li>\n<\/ul>\n

    Algoritma G\u00fcncellemeleri<\/strong><\/h2>\n

    YouTube’da uzunca bir s\u00fcre, kanal\u0131 ve i\u00e7erikleri \u201cvezir veya rezil eden\u201d en \u00f6nemli metrik videolar\u0131n\u0131n izlenme oran\u0131 iken, 2020 itibariyle durum de\u011fi\u015fti. G\u00fcncellenen algoritma ile birlikte, videolar\u0131n eri\u015fim g\u00fcc\u00fc videolar\u0131n izleyicileri ka\u00e7 dakika ekranda tuttu\u011fu yani (elde tutma oran\u0131) \u00fczerinden belirlenmeye ba\u015flad\u0131.<\/span><\/p>\n

    Peki bu ne anlama geliyor?<\/strong><\/h3>\n
      \n
    • 16 dakikal\u0131k bir videoyu 1000 ki\u015fi izledi\u011finde ve bu ki\u015filerin 200’\u00fc videoyu tamamen izledi\u011finde elde tutma oran\u0131 %20 olarak hesaplan\u0131yor,<\/strong><\/li>\n
    • 3 dakikal\u0131k bir videoyu 1000 ki\u015fi izledi\u011finde ve bu ki\u015filerim 800’\u00fc videoyu tamamen izledi\u011finde ise elde tutma oran\u0131 %80 olarak hesaplan\u0131yor.<\/strong><\/li>\n<\/ul>\n

      Bu say\u0131lar\u0131n da net bir bi\u00e7imde g\u00f6sterdi\u011fi \u00fczere, <\/span>art\u0131k i\u00e7erik \u00fcreticilerinin video s\u00fcrelerini k\u0131sa tutmas\u0131 onlar i\u00e7in daha faydal\u0131 h\u00e2le geliyor.<\/strong><\/p>\n

      Platform Yar\u0131\u015flar\u0131<\/strong><\/h2>\n

      Art\u0131k tarihin tozlu sayfalar\u0131na kar\u0131\u015fan Vine\u2019\u0131 hat\u0131rlar m\u0131s\u0131n? 7 saniyelik video konsepti sunan ve k\u0131sa s\u00fcrede t\u00fcm d\u00fcnyay\u0131 ele ge\u00e7iren bu platformun, TikTok ve Reels\u2019\u0131n \u00f6nc\u00fcs\u00fc oldu\u011funu s\u00f6ylesek pek de yan\u0131lmay\u0131z. 15-30 ve 60 saniye d\u00f6ng\u00fcs\u00fcnde gidip gelirken, hen\u00fcz 7 saniyeye inme cesaretini g\u00f6steremese de, her platformun farkl\u0131 kurallar\u0131 olmas\u0131, i\u00e7erik \u00fcreticilerine ilgili platform \u00f6zelinde i\u00e7erik \u00fcretmeye mecbur b\u0131rak\u0131yor. <\/span><\/p>\n

      Ancak i\u00e7erik t\u00fcr\u00fc veya konsepti ne olursa olsun, s\u00fcreler k\u0131salmaya devam ediyor. <\/span>Instagram ve TikTok 15-30 ve 60 saniye d\u00f6ng\u00fcs\u00fcn\u00fc k\u0131racak bir uygulama veya \u00f6zellik hen\u00fcz geli\u015ftirilmese de, video platformlar\u0131n\u0131n kalesi Youtube\u2019un TikTok\u2019u b\u00fcy\u00fck oranda and\u0131ran \u201cYoutube Shorts\u201d isimli k\u0131sa video format\u0131, yak\u0131n gelecekte bizi \u00e7ok daha k\u0131sa videolar\u0131n bekledi\u011finin habercisi olabilir<\/strong><\/p>\n

      En \u0130deal Video S\u00fcresi<\/strong><\/h2>\n

      Yaz\u0131 boyunca, video s\u00fcresinin; video i\u00e7eri\u011fi, hangi platformda yay\u0131nland\u0131\u011f\u0131 ve yaz\u0131n\u0131n temel amac\u0131na ba\u011fl\u0131 olarak de\u011fi\u015fkenlik g\u00f6sterdi\u011fini s\u0131kl\u0131kla vurgulad\u0131k. Bu nedenle, t\u00fcm videolar i\u00e7in \u201ctek bir ideal video uzunlu\u011fundan\u201d s\u00f6z etmek pek m\u00fcmk\u00fcn de\u011fil. Ancak konu \u201cizleyicinin dikkatini \u00e7ekmek\u201d ise, ortak noktada bulu\u015fmak m\u00fcmk\u00fcn.<\/span> \u0130ster reklam ister e\u011fitici i\u00e7erik olsun, videonun ilk 8-10 saniyesi, izleyicinin dikkatini \u00e7ekmek ve onu \u201celde tutmak\u201d i\u00e7in olduk\u00e7a kritik. Kalan s\u00fcredeki ilgi ve merak\u0131 canl\u0131 tutabilmenin \u00f6z\u00fcnde ise yine \u201ctahamm\u00fcl\u201d yat\u0131yor.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

      G\u00fcn\u00fcm\u00fczde video i\u00e7eriklerin pop\u00fclerli\u011fi yads\u0131namaz bir ger\u00e7ek. Peki bu kadar farkl\u0131 video i\u00e7erik t\u00fcr\u00fc ortaya \u00e7\u0131km\u0131\u015fken s\u00fcreler neden gittik\u00e7e k\u0131sal\u0131yor? Bu acele nereden geliyor? Cevaplar yaz\u0131m\u0131zda!<\/p>\n","protected":false},"author":1,"featured_media":690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[7],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/Video-Marketing-scaled-e1643628042967.jpg",1056,704,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/Video-Marketing-150x150.jpg",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/Video-Marketing-300x200.jpg",300,200,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/Video-Marketing-768x512.jpg",768,512,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/Video-Marketing-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/Video-Marketing-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/Video-Marketing-2048x1365.jpg",2048,1365,true],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/Video-Marketing-1600x680.jpg",1600,680,true],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/Video-Marketing-1250x833.jpg",1250,833,true],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/Video-Marketing-1250x834.jpg",1250,834,true],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/Video-Marketing-1250x1875.jpg",1250,1875,true],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/Video-Marketing-1250x1250.jpg",1250,1250,true],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/Video-Marketing-900x600.jpg",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/Video-Marketing-600x900.jpg",600,900,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/Video-Marketing-600x600.jpg",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"G\u00fcn\u00fcm\u00fczde video i\u00e7eriklerin pop\u00fclerli\u011fi yads\u0131namaz bir ger\u00e7ek. Peki bu kadar farkl\u0131 video i\u00e7erik t\u00fcr\u00fc ortaya \u00e7\u0131km\u0131\u015fken s\u00fcreler neden gittik\u00e7e k\u0131sal\u0131yor? Bu acele nereden geliyor? Cevaplar yaz\u0131m\u0131zda!","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/411"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=411"}],"version-history":[{"count":2,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/411\/revisions"}],"predecessor-version":[{"id":1092,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/411\/revisions\/1092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/690"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}