{"id":412,"date":"2021-10-11T03:00:00","date_gmt":"2021-10-11T00:00:00","guid":{"rendered":"https:\/\/bionluk.com\/blog-test\/?p=412"},"modified":"2022-08-06T09:17:22","modified_gmt":"2022-08-06T06:17:22","slug":"instagram-etkilesim-artirma","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/instagram-etkilesim-artirma","title":{"rendered":"Instagram Etkile\u015fim Art\u0131rman\u0131n 10 Yolu"},"content":{"rendered":"\n

Instagram, y\u00fcksek kaliteli g\u00f6rsel i\u00e7erikleriyle, izleyicilerin dikkatini \u00e7ekmek i\u00e7in birbiriyle yar\u0131\u015fan markalarla dolup ta\u015fm\u0131\u015f durumda. Bu durum, Instagram\u2019\u0131 marka ileti\u015fimleri i\u00e7in kullanmak isteyenlerin akl\u0131nda ortak bir soru i\u015fareti yarat\u0131yor: \u201cHer alanda bu kadar \u00e7ok i\u00e7erik varken hedef kitlenin dikkatini nas\u0131l \u00e7ekebilirim?\u201d Cevap basit: Instagram etkile\u015fim art\u0131rma<\/a>  hedefine y\u00f6nelik ad\u0131mlar atarak!<\/span><\/p>\n\n\n\n

Bu yaz\u0131da, markan i\u00e7in Instagram etkile\u015fimini art\u0131rmaya yard\u0131mc\u0131 olabilecek 10 harika stratejiyi inceleyece\u011fiz \ud83e\udd29<\/strong><\/p>\n\n\n\n

Instagram Etkile\u015fimi Ne Demek?<\/strong><\/h2>\n\n\n\n

Kullan\u0131c\u0131lar\u0131n g\u00f6nderiler yapt\u0131\u011f\u0131 yap\u0131lan be\u011feni, yorum ve kaydetme d\u00f6n\u00fc\u015f\u00fcmlerinin toplam\u0131 \u201cetkile\u015fim\u201d olarak tan\u0131mlan\u0131yor. Etkile\u015fim oran\u0131n ne kadar y\u00fcksek olursa o kadar aktif bir takip\u00e7i kitlesine sahip olabiliyorsun.<\/span><\/p>\n\n\n\n

Herhangi bir sosyal medya platformundaki etkile\u015fim oran\u0131, takip\u00e7ilerinin sana olan sadakatinin bir \u00f6l\u00e7\u00fcs\u00fc olarak al\u0131n\u0131yor ve farkl\u0131 \u015fekillerde \u00f6l\u00e7\u00fclebiliyor. <\/strong>Kimi platformlarda kullan\u0131c\u0131n\u0131n i\u00e7eri\u011fi izlemek i\u00e7in ge\u00e7irdi\u011fi vakit veya be\u011feni say\u0131lar\u0131 de\u011fer kazan\u0131rken, kimilerinde ise payla\u015fma s\u0131kl\u0131\u011f\u0131 \u00f6n plana \u00e7\u0131kabiliyor.<\/span><\/p>\n\n\n\n

Instagram Etkile\u015fim Art\u0131rma Nas\u0131l Yap\u0131l\u0131r?<\/strong><\/h2>\n\n\n\n

Sosyal medya fenomeni, pazarlamac\u0131, i\u015fletme sahibi isen ya da sadece ki\u015fisel profilini geli\u015ftirmek istiyorsan, Instagram’da etkile\u015fimini nas\u0131l art\u0131raca\u011f\u0131n\u0131 bilmen gerekiyor. <\/span><\/p>\n\n\n\n

Hashtag’lerden Yararlan<\/strong><\/h2>\n\n\n\n

Instagram gibi bir platformda hashtag<\/a>‘lerin g\u00fcc\u00fc k\u00fc\u00e7\u00fcmsenemez. Payla\u015ft\u0131\u011f\u0131n g\u00f6nderiler ile ilgili hashtag’ler, b\u00fcy\u00fcmene ve platformdaki do\u011fru ki\u015filere ula\u015fmana yard\u0131mc\u0131 olur. Her bir g\u00f6nderin i\u00e7in Instagram etkile\u015fim art\u0131rma yoluna gitmek istiyorsan,hashtag ara\u015ft\u0131rmas\u0131 yapmal\u0131s\u0131n. <\/span>S\u0131rf pop\u00fcler diye g\u00f6nderin ile alakas\u0131 olmayan etiketler kullanmaktan ka\u00e7\u0131nmal\u0131s\u0131n. Yani kulland\u0131\u011f\u0131n hashtag’ler markan, \u00fcr\u00fcnlerin, g\u00f6nderilerin ve iletmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n mesaj ile alakal\u0131 olmal\u0131.<\/strong><\/p>\n\n\n\n

Ancak kullan\u0131lacak do\u011fru hashtag’leri nas\u0131l bulacaks\u0131n? En trend ve alakal\u0131 hashtag’leri bulmak i\u00e7in a\u015fa\u011f\u0131daki ara\u00e7lar\u0131 kullanabilirsin;<\/span><\/p>\n\n\n\n

–All Hashtag.com<\/a><\/p>\n\n\n\n

–Hashatit.com<\/a><\/p>\n\n\n\n

–Tagstagram<\/a><\/p>\n\n\n\n

– <\/span>Inflact<\/a><\/p>\n\n\n\n

Hesab\u0131n \u0130le Alakal\u0131 \u0130\u00e7erikler Payla\u015f<\/strong><\/h2>\n\n\n\n

Instagram etkile\u015fimini art\u0131rman\u0131n; kullan\u0131c\u0131lar\u0131 be\u011fenmeye, yorum yapmaya te\u015fvik etmenin en iyi yolu hesab\u0131n ile alakal\u0131 i\u00e7erikler payla\u015fmak. Ne demek istiyoruz? \u00d6rne\u011fin; bir fitness markas\u0131, hizmetlerinden yararlanan m\u00fc\u015fterilerin \u00f6ncesi\/sonras\u0131 foto\u011fraflar\u0131n\u0131 payla\u015fabilir. Bu onu takip eden ki\u015filere ger\u00e7ekten verdi\u011fi hizmetin faydal\u0131 oldu\u011funu g\u00f6sterir, <\/span>yani sat\u0131\u015fa odakl\u0131 de\u011fil faydaya odakl\u0131 bir ileti\u015fim kurulmu\u015f olur.<\/strong><\/p>\n\n\n\n

Takip\u00e7i Yorgunlu\u011funa Dikkat Et<\/strong><\/h2>\n\n\n\n

Twitter \u00f6zelinde “k\u0131sa konu\u015fmalar” yeterli, ancak Instagram’da durum b\u00f6yle de\u011fil. Instagram etkile\u015fimini art\u0131rmak i\u00e7in s\u0131k payla\u015f\u0131mlar yerine, kaliteli i\u00e7erikler \u00fcretmelisin. Her g\u00fcn g\u00f6nderi payla\u015fmak istiyorsan, kendini g\u00fcnde bir veya iki g\u00f6nderi ile s\u0131n\u0131rland\u0131rmal\u0131s\u0131n.<\/span><\/p>\n\n\n\n

Fazla g\u00f6nderi payla\u015f\u0131rsan, takip\u00e7i yorgunlu\u011fu nedeniyle etkile\u015fim oranlar\u0131na zarar verme riski artar. Kullan\u0131c\u0131lar fazla payla\u015f\u0131m yapt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrlerse ilgisiz olma e\u011filiminde olabilir ve bu da etkile\u015fim oranlar\u0131nda ciddi bir d\u00fc\u015f\u00fc\u015fle sonu\u00e7lanabilir.<\/strong><\/p>\n\n\n\n

\"instagram<\/figure>\n\n\n\n

Instagram Hikayelerini Kullan<\/strong><\/h2>\n\n\n\n

Instagram kullan\u0131c\u0131lar\u0131 g\u00fcnl\u00fck olarak Instagram Hikayeler (Stories)<\/a> alan\u0131nda, uygulamada ge\u00e7irdikleri s\u00fcrenin neredeyse yar\u0131s\u0131n\u0131 harc\u0131yor. Instagram Hikayeleri yaln\u0131zca e\u011flenceli ve yarat\u0131c\u0131 i\u00e7erikler \u00fcretme f\u0131rsat\u0131 sunmakla kalmay\u0131p ayn\u0131 zamanda etkile\u015fimini art\u0131rman\u0131n, marka bilinirli\u011fi olu\u015fturman\u0131n en iyi yollar\u0131ndan biri! Instagram Stories, tek t\u0131klamayla yap\u0131lan anketler, etkileyici GIF\u2019ler, soru-cevap butonlar\u0131 gibi izleyici kat\u0131l\u0131m\u0131n\u0131 te\u015fvik eden ve kullan\u0131m\u0131 kolay tonlarca \u00f6zelli\u011fe sahip. Hangisini, ne \u015fekilde de\u011ferlendirece\u011fin sana kalm\u0131\u015f \ud83d\ude0c<\/span><\/p>\n\n\n\n

Konum Etiketlerinden Yararlan<\/strong><\/h2>\n\n\n\n

Hashtag’lerin yan\u0131 s\u0131ra, g\u00f6nderilerini ve hikayelerini ke\u015ffedilebilir hale getirmek i\u00e7in konum etiketleri de kullanabilirsin. T\u00fcm markalar, g\u00f6nderilerine konum etiketi ekleyerek bu m\u00fckemmel \u00f6zellikten faydalanabilir. <\/span>Bu etiketler; ilgili lokasyona yak\u0131n olan di\u011fer kullan\u0131c\u0131lar\u0131n g\u00f6nderileri ile etkile\u015fim kurmana yard\u0131mc\u0131 olur ve ke\u015ffedilme oran\u0131n\u0131 art\u0131r\u0131r.<\/strong><\/p>\n\n\n\n

\u201c<\/span>Do\u011fru Zamanlarda\u201d Payla\u015f\u0131m Yap<\/strong><\/h2>\n\n\n\n

Instagram sayfanda etkile\u015fimi art\u0131rmak i\u00e7in kullanabilece\u011fin en pop\u00fcler taktik, do\u011fru payla\u015f\u0131m aral\u0131\u011f\u0131n\u0131 bulunmak. Payla\u015f\u0131m yapmak i\u00e7in takip\u00e7ilerinin en aktif oldu\u011fu saati bilmelisin. Peki bunu nas\u0131l yapabilirsin?<\/span><\/p>\n\n\n\n

Hedef kitlenin \u00e7evrimi\u00e7i olma olas\u0131l\u0131\u011f\u0131n\u0131n en y\u00fcksek oldu\u011fu zamanlar\u0131 bulmak i\u00e7in Instagram’\u0131n kendi analiz sayfas\u0131ndan yararlanmal\u0131s\u0131n. <\/span>Hedef kitlenin en aktif oldu\u011fu zamanda g\u00f6nderi payla\u015farak, g\u00f6nderiyi g\u00f6renlerin ve etkile\u015fim kuranlar\u0131n say\u0131s\u0131n\u0131 art\u0131rabilirsin.<\/strong> <\/span><\/p>\n\n\n\n

G\u00f6nderilerini Planla<\/strong><\/h2>\n\n\n\n

En y\u00fcksek etkile\u015fim saatlerini belirledikten sonra atman gereken di\u011fer \u00f6nemli ad\u0131m, g\u00f6nderilerini o saatlerde payla\u015f\u0131ma haz\u0131r h\u00e2le getirmek. Bunu bir\u00e7ok \u00fccretli ara\u00e7la yapabilirsin ama Facebook\u2019un bizlere sundu\u011fu harika ve \u00fccretsiz bir ara\u00e7 var; <\/span>Facebook Creator Studio.<\/strong><\/a><\/p>\n\n\n\n

Facebook Creator Studio Ne Demek?<\/strong><\/h3>\n\n\n\n

Creator Studio, sosyal medya pazarlamac\u0131lar\u0131n\u0131n ve i\u00e7erik olu\u015fturucular\u0131n Facebook Sayfalar\u0131n\u0131 ve Instagram hesaplar\u0131n\u0131 y\u00f6netmek i\u00e7in kullanabilecekleri, Facebook taraf\u0131ndan \u00fccretsiz olarak sunulan bir i\u00e7erik y\u00f6netim paneli. Bu panelden, sosyal medya verilerini g\u00f6rebilir ve g\u00f6nderileri planlayabilirsin. <\/span>B\u00f6ylece, Instagram ya da Facebook g\u00f6nderilerin senin belirledi\u011fin zaman dilimlerinde otomatik olarak payla\u015f\u0131l\u0131r. Facebook Creator Studio\u2019ya bilgisayar\u0131ndan ya mobil uygulamas\u0131ndan eri\u015fim sa\u011flayabilirsin.<\/strong> Facebook hesab\u0131 olan herkes bu ara\u00e7tan faydalanabilir. <\/span><\/p>\n\n\n\n

Profiline \u00d6ne \u00c7\u0131kan Hikayeleri Ekle<\/strong><\/h2>\n\n\n\n

Bir kullan\u0131c\u0131 sayfan\u0131 ziyaret etti\u011finde, onu sayfa takip\u00e7ine d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in \u00e7ok k\u0131sa zaman\u0131n var. Bunu yapman\u0131n bir yolu da \u201c\u00d6ne \u00c7\u0131kanlar\u201d \u00f6zelli\u011fini kullanmak. <\/span>Instagram Hikayeleri yaln\u0131zca 24 saat s\u00fcreyle g\u00f6r\u00fcnt\u00fclenebilir ancak \u00d6ne \u00c7\u0131kanlar ile kal\u0131c\u0131 Hikayeler olu\u015fturabilirsin. <\/strong><\/p>\n\n\n\n

Bu nedenle, ba\u015far\u0131lar\u0131n\u0131 ve referanslar\u0131n\u0131 \u00f6ne \u00e7\u0131kan hikayelerde toplamal\u0131, bunlar\u0131 potansiyel takip\u00e7ilerini etkilemek i\u00e7in kullanmal\u0131s\u0131n.<\/strong><\/p>\n\n\n\n

Takip\u00e7ilerinle Etkile\u015fime Ge\u00e7<\/strong><\/h2>\n\n\n\n

Etkile\u015fimi art\u0131rman\u0131n bir ba\u015fka etkili yolu, g\u00f6nderilerini be\u011fenen ve yorum yapan ki\u015filerle etkile\u015fime ge\u00e7mek. Yorumlar\u0131 yan\u0131tlamak ve hedef kitlenle etkile\u015fim kurmak i\u00e7in belli bir zaman ay\u0131rmal\u0131s\u0131n. <\/span>Kullan\u0131c\u0131 yorumlar\u0131na cevap vermek, takip\u00e7ilerinin kendilerini \u00f6zel hissetmelerini sa\u011flad\u0131\u011f\u0131 gibi, kullan\u0131c\u0131lar\u0131n\u0131n seninle d\u00fczenli olarak etkile\u015fime girmeye de te\u015fvik ediyor.<\/strong><\/p>\n\n\n\n

Rakiplerin Takip\u00e7ileri \u0130le Etkile\u015fime Ge\u00e7<\/strong><\/h2>\n\n\n\n

Ortak hedef kitlelere hitap etti\u011finizi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn hesaplar\u0131 tespit ederek i\u015fe koyulabilirsin. Daha sonra bu hesab\u0131n takip\u00e7ileriyle, takip ettikleriyle ve g\u00f6nderilerine s\u0131k s\u0131k yorum yapan kullan\u0131c\u0131larla etkile\u015fime ge\u00e7ebilirsin. <\/span><\/p>\n\n\n\n

Yorumuna cevap verdi\u011fin ki\u015fi sayfan\u0131 ziyaret etme olas\u0131l\u0131\u011f\u0131 olduk\u00e7a y\u00fcksek. Bundan sonras\u0131 ise gelen ziyaret\u00e7iyi elde tutmak ki bununla ilgili neler yapabilece\u011finden yukar\u0131da k\u0131saca bahsettik.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Bu yaz\u0131da, markan i\u00e7in Instagram etkile\u015fimini art\u0131rmaya yard\u0131mc\u0131 olabilecek 10 harika stratejiyi inceleyece\u011fiz.<\/p>\n","protected":false},"author":1,"featured_media":693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[45,59,55],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/1-scaled.jpg",2560,1629,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/1-150x150.jpg",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/1-300x191.jpg",300,191,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/1-768x489.jpg",768,489,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/1-1024x652.jpg",1024,652,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/1-1536x977.jpg",1536,977,true],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/1-2048x1303.jpg",2048,1303,true],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/1-1600x680.jpg",1600,680,true],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/1-1250x795.jpg",1250,795,true],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/1-1250x834.jpg",1250,834,true],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/1-1250x1875.jpg",1250,1875,true],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/1-1250x1250.jpg",1250,1250,true],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/1-900x600.jpg",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/1-600x900.jpg",600,900,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/10\/1-600x600.jpg",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"Bu yaz\u0131da, markan i\u00e7in Instagram etkile\u015fimini art\u0131rmaya yard\u0131mc\u0131 olabilecek 10 harika stratejiyi inceleyece\u011fiz.","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/412"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=412"}],"version-history":[{"count":5,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/412\/revisions"}],"predecessor-version":[{"id":2187,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/412\/revisions\/2187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/693"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}