{"id":428,"date":"2021-12-06T03:00:00","date_gmt":"2021-12-06T00:00:00","guid":{"rendered":"https:\/\/bionluk.com\/blog-test\/?p=428"},"modified":"2022-02-17T13:50:54","modified_gmt":"2022-02-17T10:50:54","slug":"seo-yonetimi-2022-trendleri","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/seo-yonetimi-2022-trendleri","title":{"rendered":"SEO Y\u00f6netimi &#8211; 2022 Trendleri ve \u0130pu\u00e7lar\u0131"},"content":{"rendered":"\n<p><span style=\"background-color: transparent; color: #000000;\">\u201cSeach Engine Optimization\u201d yani \u201c<a href=\"https:\/\/bionluk.com\/freelancer-bul\/arama-motoru-optimizasyonu-seo\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/bionluk.com\/freelancer-bul\/arama-motoru-optimizasyonu-seo\" rel=\"noreferrer noopener\">Arama Motoru Optimizasyonu<\/a>\u201d olarak bilinen SEO; web sitende bulunan sayfalar\u0131n arama motorlar\u0131nda \u00fcst s\u0131ralarda yer almas\u0131na katk\u0131 sa\u011fl\u0131yor. Peki SEO y\u00f6netimi ve \u00e7al\u0131\u015fmalar\u0131 neden \u00f6nemli? 2022&#8217;de hangi SEO trendlerini g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n? Cevaplar yaz\u0131m\u0131zda \ud83d\udc40<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"seo-nedir\"><strong style=\"background-color: transparent; color: #000000;\">SEO Nedir?<\/strong><\/h2>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">Bir gezi blog\u2019un oldu\u011funu varsayal\u0131m; bu blog\u2019da \u015fehir rehberleri olu\u015fturuyor ve o \u015fehirlerde gezilmesi gereken yerleri anlat\u0131yor, turistler i\u00e7in seyahati kolayla\u015ft\u0131racak \u00f6neriler sunuyorsun. Web sitende de \u201cRoma\u2019da Gezilecek Yerler\u201d ba\u015fl\u0131kl\u0131 bir yaz\u0131 haz\u0131rlad\u0131n. Roma\u2019ya seyahat edecek bir kullan\u0131c\u0131n\u0131n bu anahtar kelimeyi veya benzer bir kelime grubunu aratt\u0131\u011f\u0131nda senin sayfana eri\u015febilmesi i\u00e7in, bu anahtar kelimeyi kapsayan i\u00e7erikler \u00fcretmen ve kapsay\u0131c\u0131 bir strateji olu\u015fturman gerekiyor. Do\u011fru ad\u0131mlar\u0131 att\u0131\u011f\u0131nda, sayfa\/lar\u0131n&nbsp;daha \u00fcst s\u0131ralarda yer al\u0131yor. Bu da do\u011fru bir SEO \u00e7al\u0131\u015fmas\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn anlam\u0131na geliyor.<\/span><\/p>\n\n\n\n<p><strong style=\"background-color: transparent; color: #00a575;\">\u015e\u00f6yle \u00f6zetleyelim: H\u0131zl\u0131 ve do\u011fru bilgi aray\u0131\u015f\u0131nda olan bir kullan\u0131c\u0131 olarak sen ilk sayfada 1. s\u0131rada \u00e7\u0131kan bir i\u00e7eri\u011fe mi, yoksa 2. sayfada en son s\u0131rada \u00e7\u0131kan i\u00e7eri\u011fe mi \u00f6ncelik verirdin? Cevab\u0131 biliyorsun \ud83d\udc40<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"site-ici-seo-ve-site-disi-seo-yonetimi-farklari-nelerdir\"><strong style=\"background-color: transparent; color: #000000;\">Site \u0130\u00e7i SEO ve Site D\u0131\u015f\u0131 SEO Y\u00f6netimi Farklar\u0131 Nelerdir?<\/strong><\/h2>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">Bir SEO uzman\u0131na ula\u015ft\u0131\u011f\u0131nda projeye ba\u015flamadan \u00f6nce muhtemelen site i\u00e7i mi, yoksa site d\u0131\u015f\u0131 bir destek mi almak istedi\u011fini soracakt\u0131r. SEO y\u00f6netimi <a href=\"https:\/\/bionluk.com\/freelancer-bul\/arama-motoru-optimizasyonu-seo?service_type=46\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/bionluk.com\/freelancer-bul\/arama-motoru-optimizasyonu-seo?service_type=46\" rel=\"noreferrer noopener\">site i\u00e7i SEO<\/a> (on-page SEO) ve <a href=\"https:\/\/bionluk.com\/freelancer-bul\/arama-motoru-optimizasyonu-seo?service_type=14\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/bionluk.com\/freelancer-bul\/arama-motoru-optimizasyonu-seo?service_type=14\" rel=\"noreferrer noopener\">site d\u0131\u015f\u0131 SEO<\/a> (off-page SEO) olmak \u00fczere ikiye ayr\u0131l\u0131yor ve ba\u015far\u0131l\u0131 bir optimizasyon i\u00e7in bu ikisine de \u00f6nem vermek gerekiyor.<\/span><\/p>\n\n\n\n<p><strong><span style=\"background-color: transparent; color: #000000;\">Peki, on-page ve off page SEO\u2019nun farklar\u0131 nelerdir?<\/span><\/strong><\/p>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">On-page SEO, web sitesinin i\u00e7erisinde yap\u0131lan SEO d\u00fczenlemeleridir. \u201cSite i\u00e7i SEO \u00e7al\u0131\u015fmalar\u0131 nelerdir?\u201d sorusunun yan\u0131t\u0131n\u0131 \u015fu \u015fekilde verebiliriz:<\/span><\/p>\n\n\n\n<ul><li><span style=\"background-color: transparent;\">Meta ba\u015fl\u0131\u011f\u0131 ve meta a\u00e7\u0131klama metninin haz\u0131rlanmas\u0131<\/span><\/li><li><span style=\"background-color: transparent;\">Ba\u015fl\u0131klar\u0131n SEO\u2019ya uygun d\u00fczenlenmesi,<\/span><\/li><li><span style=\"background-color: transparent;\">Ba\u015fl\u0131k etiketlerinin olu\u015fturulmas\u0131,<\/span><\/li><li><span style=\"background-color: transparent;\">URL ayarlar\u0131 (k\u0131saltma, anahtar kelimeye yer verme vb)<\/span><\/li><li><span style=\"background-color: transparent;\">G\u00f6rsellerin alt metinlerinin yaz\u0131lmas\u0131,<\/span><\/li><li><span style=\"background-color: transparent;\">Sitenin mobil uyumlu hale getirilmesi,<\/span><\/li><li><span style=\"background-color: transparent;\">Sitenin h\u0131z\u0131n\u0131n art\u0131r\u0131lmas\u0131,<\/span><\/li><li><span style=\"background-color: transparent;\">Kullan\u0131lan teman\u0131n kullan\u0131c\u0131 odakl\u0131 olmas\u0131,<\/span><\/li><li><span style=\"background-color: transparent;\">Sitede bulunan i\u00e7eriklerin SEO odakl\u0131 yaz\u0131lmas\u0131,<\/span><\/li><li><span style=\"background-color: transparent;\">Farkl\u0131 i\u00e7erik t\u00fcrlerinden yararlan\u0131lmas\u0131 (video, infografik i\u00e7erik, landing page vb)<\/span><\/li><li><span style=\"background-color: transparent;\">Internal ve backlink verilmesi,<\/span><\/li><li><span style=\"background-color: transparent;\">K\u0131r\u0131k linklerin, hata veren sayfalar\u0131n d\u00fczeltilmesi,<\/span><\/li><li><span style=\"background-color: transparent;\">Sitede bulunan kodlar\u0131n d\u00fczenlenmesi.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">Site d\u0131\u015f\u0131 SEO ise site d\u0131\u015f\u0131nda, siteye trafik \u00e7ekmek amac\u0131yla yap\u0131lan \u00e7al\u0131\u015fmalard\u0131r. Backlink olarak bilinen site d\u0131\u015f\u0131 SEO \u00e7al\u0131\u015fmalar\u0131, arama motorlar\u0131n\u0131n en \u00f6nem verdi\u011fi konulardan biridir. Bunun yan\u0131 s\u0131ra siteye trafik \u00e7ekecek sosyal medya \u00e7al\u0131\u015fmalar\u0131 da off-page SEO olarak kabul edilir.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"en-sik-yapilan-9-seo-optimizasyonu-hatasi\"><strong style=\"background-color: transparent; color: #000000;\">En S\u0131k Yap\u0131lan 9 SEO Optimizasyonu Hatas\u0131<\/strong><\/h2>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">SEO y\u00f6netiminde s\u0131k\u00e7a yap\u0131lan hatalardan ka\u00e7\u0131narak sitenin trafi\u011fini art\u0131rmak ve web siteni arama motorlar\u0131nda \u00fcst s\u0131raya ta\u015f\u0131mak, k\u0131sacas\u0131 emeklerinin kar\u015f\u0131l\u0131\u011f\u0131n\u0131 alman m\u00fcmk\u00fcn! \u015eimdi, seninle  SEO y\u00f6netiminde yap\u0131lan en yayg\u0131n hatalar\u0131n\u0131 payla\u015f\u0131p uzak durman gereken bu hatalar\u0131n alt\u0131n\u0131 \u00e7izece\u011fiz.<\/span><\/p>\n\n\n\n<ul><li><strong style=\"background-color: transparent;\">Hatal\u0131 Anahtar Kelime Analizi Yapmak<\/strong><\/li><\/ul>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">SEO y\u00f6nteminin yap\u0131 ta\u015flar\u0131ndan biri de <a href=\"https:\/\/bionluk.com\/freelancer-bul\/arama-motoru-optimizasyonu-seo?service_type=17\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/bionluk.com\/freelancer-bul\/arama-motoru-optimizasyonu-seo?service_type=17\" rel=\"noreferrer noopener\">anahtar kelime analizi<\/a>dir. Burada, stratejine ba\u011fl\u0131 kalarak kullanabilece\u011fin anahtar kelimeleri analiz ederken direkt i\u00e7erikle ba\u011flant\u0131l\u0131 anahtar kelimeleri bulmal\u0131, i\u00e7erikle ilgisi olmayan ve kitleni i\u00e7eri\u011fin konusuyla ilgili yanl\u0131\u015f y\u00f6nlendirebilecek anahtar kelimelerden uzak durmal\u0131s\u0131n. Ayr\u0131ca rekabetin y\u00fcksek oldu\u011fu anahtar kelimelerin yan\u0131 s\u0131ra \u201clongtail anahtar kelime\u201d olarak bilinen uzun ve daha spesifik konulara de\u011finebilece\u011fin alternatifleri de analiz etmelisin.<\/span><\/p>\n\n\n\n<ul><li><strong style=\"background-color: transparent;\">\u0130\u00e7eriklerde \u00c7ok Say\u0131da Anahtar Kelimeye Yer Vermek<\/strong><\/li><\/ul>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">Evet, anahtar kelimeler SEO y\u00f6netiminde \u00e7ok \u00f6nemli ancak anahtar kelimelerin yo\u011fun oldu\u011fu, s\u0131rf anahtar kelime kullan\u0131p trafik y\u00fckseltmek amac\u0131yla yaz\u0131lan bir i\u00e7erik de arama motorlar\u0131 botlar\u0131 taraf\u0131ndan spam olarak g\u00f6r\u00fclebilir.<\/span> Bu nedenle, SEO y\u00f6netimi s\u00fcre\u00e7lerinde, hedef odakl\u0131 bi\u00e7imde hareket etmeli  ve net kelime gruplar\u0131\/ listeleri olu\u015fturmal\u0131s\u0131n.<\/p>\n\n\n\n<ul><li><strong style=\"background-color: transparent;\">Kopya \u0130\u00e7erik Olu\u015fturmak<\/strong><\/li><\/ul>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">\u0130\u00e7eriklerinin \u00f6zg\u00fcn olmas\u0131, kullan\u0131c\u0131lar\u0131n arad\u0131klara sorulara net ve anla\u015f\u0131l\u0131r bi\u00e7imde cevap vermesi olduk\u00e7a \u00f6nemli. Fakat bunun yerine, se\u00e7ti\u011fin anahtar kelimede en \u00e7ok okunan yaz\u0131lar\u0131 kopyalay\u0131p sitene yap\u0131\u015ft\u0131rd\u0131\u011f\u0131n takdirde arama motorlar\u0131ndan ceza alabilirsin!<\/span><\/p>\n\n\n\n<ol><li><strong style=\"background-color: transparent;\">\u00d6zg\u00fcn Ba\u015fl\u0131klar ve Meta A\u00e7\u0131klamalar Kullanmamak<\/strong><\/li><\/ol>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">\u0130\u00e7eri\u011finin \u00f6zg\u00fcn olmas\u0131 kadar kulland\u0131\u011f\u0131n ba\u015fl\u0131klar\u0131n ve meta a\u00e7\u0131klamalar\u0131n da \u00f6zg\u00fcn olmas\u0131na ve konuyu net bir \u015fekilde anlatmas\u0131na dikkat etmelisin. Emin ol ki bu, hedef kitlenin dikkatini \u00e7ekecektir! Ayr\u0131ca ba\u015fl\u0131klarda H1, H2 gibi ba\u015fl\u0131k etiketlerini kullanmay\u0131 kesinlikle unutmamal\u0131s\u0131n.<\/span><\/p>\n\n\n\n<ul><li><strong style=\"background-color: transparent;\">Siteyi G\u00fcncel Tutmamak<\/strong><\/li><\/ul>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">Search Console ve anahtar kelime analizi yapan ara\u00e7lardan yard\u0131m al\u0131p konuyla ilgili g\u00fcncel anahtar kelimeler do\u011frultusunda i\u00e7erikleri g\u00fcncellemek, d\u00fczenli i\u00e7erik yay\u0131mlamak, sitenin g\u00fcncellemelerini ve bak\u0131m\u0131n\u0131 ger\u00e7ekle\u015ftirmek de rakiplerinden s\u0131yr\u0131lman\u0131 sa\u011flayabilir.<\/span><\/p>\n\n\n\n<ul><li><strong style=\"background-color: transparent;\">Kullan\u0131lan Resimleri SEO \u0130\u00e7in Optimize Etmemek<\/strong><\/li><\/ul>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">\u0130\u00e7erikleri g\u00f6rselli bir \u015fekilde payla\u015fmak hem i\u00e7eri\u011fin nefes almas\u0131n\u0131 ve alg\u0131sal olarak daha kolay okunur hale gelmesini sa\u011flar hem de okuyucunun konuyu daha iyi anlamas\u0131na yard\u0131mc\u0131 olabilir. Bunun yan\u0131 s\u0131ra boyutlar\u0131 k\u00fc\u00e7\u00fck, \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011f\u00fc y\u00fcksek g\u00f6rseller kullanmak ve alt metin etiketleri ile resmin ilgili oldu\u011fu konuyu anahtar kelime olarak belirtmek faydal\u0131 olacakt\u0131r.<\/span><\/p>\n\n\n\n<ul><li><strong style=\"background-color: transparent;\">Internal Link ve Backlink \u00c7al\u0131\u015fmalar\u0131nda Do\u011fru Anahtar Kelimeyi Se\u00e7memek<\/strong><\/li><\/ul>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">Link \u00e7al\u0131\u015fmalar\u0131n \u201cokuyun\u201d, \u201cg\u00f6z at\u0131n\u201d gibi kelimelerden y\u00f6nlendirme yapmak en b\u00fcy\u00fck hatalardan biri. Bunun yerine ilgili anahtar kelimeden y\u00f6nlendirme yapmal\u0131s\u0131n\u0131z.<\/span><\/p>\n\n\n\n<ul><li><strong style=\"background-color: transparent;\">JavaScript Men\u00fcler Kullanmak<\/strong><\/li><\/ul>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">JavaScript men\u00fcler arama motorlar\u0131 botlar\u0131 taraf\u0131ndan okunmayabilir. E\u011fer JavaScript men\u00fc kullan\u0131yorsan\u0131z bunu kesinlikle site haritas\u0131nda belirtmelisiniz.<\/span><\/p>\n\n\n\n<ul><li><strong style=\"background-color: transparent;\">Hatal\u0131 Backlink \u00c7al\u0131\u015fmalar\u0131 Yapmak<\/strong><\/li><\/ul>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">Spam geri bildirimi y\u00fcksek sitelerden backlink \u00e7al\u0131\u015fmas\u0131 yapmak, k\u0131r\u0131k link\u2019lere y\u00f6nlendirme ger\u00e7ekle\u015ftirmek en s\u0131k yap\u0131lan hatalardan. Backlink \u00e7al\u0131\u015fmalar\u0131n\u0131 \u00f6zenle yapmal\u0131 ve hatalardan uzak durmal\u0131s\u0131n. Dilersen backlink hakk\u0131nda detayl\u0131 bilgi verdi\u011fimiz yaz\u0131m\u0131za g\u00f6z atabilir ve bu konuda daha ayr\u0131nt\u0131l\u0131 bilgi alabilirsin.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2022-seo-trendleri\"><strong style=\"background-color: transparent; color: #000000;\">2022 SEO Trendleri<\/strong><\/h2>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">\u015eimdi, siteni rakiplerin aras\u0131nda daha \u00f6n plana \u00e7\u0131karman\u0131 sa\u011flayacak 2022 SEO trendlerinden bahsedelim. \u0130\u015fte, yararlanabilece\u011fin 2022 y\u0131l\u0131 SEO ipu\u00e7lar\u0131:<\/span><\/p>\n\n\n\n<ul><li><strong style=\"background-color: transparent;\">Yapay Zeka H\u0131zl\u0131 Bir \u015eekilde Y\u00fckselmeye Devam Edecek<\/strong><\/li><\/ul>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">Yapay zeka sayesinde hedef kitlenin dikkatini \u00e7ekecek anahtar kelimeler ke\u015ffedebilir, verilerin analizi sayesinde hedef kitlene daha iyi hizmet sunabilece\u011fin alanlar olu\u015fturabilirsin. Son aylarda ad\u0131n\u0131 s\u0131k\u00e7a duydu\u011fumuz ve gelecek y\u0131llarda arama s\u0131ralamas\u0131na y\u00f6n verece\u011fine neredeyse kesin g\u00f6zle bak\u0131lan Google RankBrain de \u00fcretilen yapay zekalardan biri. Peki, Google RankBrain nedir, nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/span><\/p>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">RankBrain, Google botlar\u0131n\u0131n ilk defa kar\u015f\u0131la\u015ft\u0131\u011f\u0131 kelime, varl\u0131k ya da ifadeleri tahmin etmeyi ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 da g\u00f6z \u00f6n\u00fcnde bulundurarak anlaml\u0131 bir \u015fekilde kullan\u0131c\u0131ya sunmay\u0131 hedefleyen bir yapay zeka. Dolay\u0131s\u0131yla kullan\u0131c\u0131n\u0131n ihtiyac\u0131na cevap verecek kaliteli i\u00e7erik daha de\u011ferli hale gelecek diyebiliriz<\/span><\/p>\n\n\n\n<ul><li><strong style=\"background-color: transparent;\">Sesli Aramalar Daha \u00d6nemli Hale Gelecek<\/strong><\/li><\/ul>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">Sesli asistanlar\u0131n artmas\u0131 sesli aramalar\u0131n da artmas\u0131na neden oldu. Geli\u015fen bu teknolojiye ayak uydurmak, teknolojinin gerisinde kalmamak i\u00e7in sesli i\u00e7erikler \u00fcretmeye de ba\u015flamal\u0131s\u0131n. \u0130\u00e7eriklerini sesli hale getirmeyi, internet sitene ya da yapt\u0131\u011f\u0131n i\u015fe uygun bir konseptte Podcast \u00fcretmeyi de d\u00fc\u015f\u00fcnebilirsin. Tabii bu noktada sesli aramalarda tercih edilen anahtar kelimeleri ayr\u0131ca analiz etmek olmazsa olmaz!<\/span><\/p>\n\n\n\n<ul><li><strong style=\"background-color: transparent;\">Uzun \u0130\u00e7erikler Ayr\u0131\u015fma Sa\u011flayacak<\/strong><\/li><\/ul>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">K\u0131sa i\u00e7eriklerin okuyucunun daha \u00e7ok ilgisini \u00e7ekebilece\u011fini d\u00fc\u015f\u00fcnebilirsin, ama pek \u00e7ok veri 2.000 veya 3.000 kelime \u00fczerinde yaz\u0131lan i\u00e7eriklerin daha fazla trafik \u00e7ekti\u011fini ve sosyal medyada payla\u015f\u0131lma oran\u0131n\u0131n daha y\u00fcksek oldu\u011funu s\u00f6yl\u00fcyor. Uzun i\u00e7erikler, seni rakiplerinden ay\u0131rabilecek ve sitenin Google\u2019\u0131n dikkatini \u00e7ekmesini sa\u011flayacak g\u00fc\u00e7te. Bu nedenle yazaca\u011f\u0131n i\u00e7eriklerin ayr\u0131nt\u0131l\u0131 olmas\u0131na dikkat et ve bu yaz\u0131larda do\u011fru anahtar kelimeleri kullanmay\u0131 ihmal etme. Ayr\u0131ca H2, H3 gibi ba\u015fl\u0131k etiketlerini kullanmak ve sitene navigasyon eklemek de kullan\u0131c\u0131 odakl\u0131 yakla\u015f\u0131mlar olacakt\u0131r.<\/span><\/p>\n\n\n\n<ul><li><strong style=\"background-color: transparent;\">Video \u0130\u00e7erikler Daha \u00d6n Planda Olacak<\/strong><\/li><\/ul>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">YouTube, TikTok, Instagram Reels\u2026 Evet, son iki y\u0131ld\u0131r video i\u00e7eri\u011fin ve bu i\u00e7erikleri payla\u015fmam\u0131z\u0131 sa\u011flayan platformlar\u0131n y\u0131ld\u0131z\u0131n\u0131n daha \u00e7ok parlad\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz. Sana \u00f6nerimiz video i\u00e7eri\u011fi de stratejine kesinlikle d\u00e2hil etmen ve gerekli optimizasyonu yapman. Bu a\u015famada kanal\u0131nda, videolar\u0131nda yapt\u0131\u011f\u0131n a\u00e7\u0131klamalar, do\u011fru anahtar kelime ve etiketleri kullanman \u00e7ok \u00f6nemli. A\u00e7\u0131klamalar\u0131n Instagram gibi platformlarda \u00f6nemli olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnme; Instagram yak\u0131n zamanda a\u00e7\u0131klamalardaki metinlerdeki anahtar kelimeleri okuyaca\u011f\u0131n\u0131 yani SEO odakl\u0131 bir platform olmaya g\u00f6z k\u0131rpt\u0131\u011f\u0131n\u0131 a\u00e7\u0131klam\u0131\u015ft\u0131.<\/span><\/p>\n\n\n\n<ul><li><strong style=\"background-color: transparent;\">Mobil Uyumlulu\u011fun De\u011feri Artacak<\/strong><\/li><\/ul>\n\n\n\n<p><span style=\"background-color: transparent; color: #000000;\">Mobil uyumluluk 2015 y\u0131l\u0131ndan beri arama motorlar\u0131nda s\u0131ralamay\u0131 etkileyen fakt\u00f6rlerden biri. Kendini d\u00fc\u015f\u00fcn, e\u011fer bilgisayar\u0131n a\u00e7\u0131k de\u011filse onu a\u00e7makla u\u011fra\u015fm\u0131yor ve araman\u0131 \u00e7o\u011funlukla mobilden ger\u00e7ekle\u015ftiriyorsun. \u0130\u015fte, yap\u0131lan <\/span><a style=\"background-color: transparent; color: #1155cc;\" href=\"https:\/\/www.cnbc.com\/2019\/01\/24\/smartphones-72percent-of-people-will-use-only-mobile-for-internet-by-2025.html\" target=\"_blank\" rel=\"noopener noreferrer\">ara\u015ft\u0131rmalar<\/a><span style=\"background-color: transparent; color: #000000;\">, mobil internet kullan\u0131m\u0131n\u0131n birka\u00e7 y\u0131l i\u00e7erisinde \u00e7ok daha \u00f6nemli bir hale gelece\u011finin sinyallerini veriyor. E\u011fer websiten mobil uyumlu de\u011filse bu konuda 2022\u2019yi kesinlikle bo\u015f ge\u00e7me!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2022 SEO Trendleri<\/p>\n<p>\u201cSeach Engine Optimization\u201d yani \u201cArama Motoru Optimizasyonu\u201d olarak bilinen SEO; web\u00a0 sitende bulunan sayfalar\u0131n arama motorlar\u0131nda \u00fcst s\u0131ralarda yer almas\u0131na katk\u0131 sa\u011fl\u0131yor. Peki SEO \u00e7al\u0131\u015fmalar\u0131 neden \u00f6nemli? 2020 y\u0131l\u0131nda SEO \u00e7al\u0131\u015fmalar\u0131n i\u00e7in neleri g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n? Cevaplar yaz\u0131\u0131m\u0131zda \ud83d\udc40<\/p>\n","protected":false},"author":1,"featured_media":619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[30,49],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/12\/seo-trendleri.jpeg",1056,600,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/12\/seo-trendleri-150x150.jpeg",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/12\/seo-trendleri-300x170.jpeg",300,170,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/12\/seo-trendleri-768x436.jpeg",768,436,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/12\/seo-trendleri-1024x582.jpeg",1024,582,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/12\/seo-trendleri.jpeg",1056,600,false],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/12\/seo-trendleri.jpeg",1056,600,false],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/12\/seo-trendleri.jpeg",1056,600,false],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/12\/seo-trendleri.jpeg",1056,600,false],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/12\/seo-trendleri.jpeg",1056,600,false],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/12\/seo-trendleri.jpeg",1056,600,false],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/12\/seo-trendleri.jpeg",1056,600,false],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/12\/seo-trendleri-900x600.jpeg",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/12\/seo-trendleri-600x600.jpeg",600,600,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2021\/12\/seo-trendleri-600x600.jpeg",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"2022 SEO Trendleri \u201cSeach Engine Optimization\u201d yani \u201cArama Motoru Optimizasyonu\u201d olarak bilinen SEO; web\u00a0 sitende bulunan sayfalar\u0131n arama motorlar\u0131nda \u00fcst s\u0131ralarda yer almas\u0131na katk\u0131 sa\u011fl\u0131yor. Peki SEO \u00e7al\u0131\u015fmalar\u0131 neden \u00f6nemli? 2020 y\u0131l\u0131nda SEO \u00e7al\u0131\u015fmalar\u0131n i\u00e7in neleri g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n? Cevaplar yaz\u0131\u0131m\u0131zda \ud83d\udc40","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/428"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=428"}],"version-history":[{"count":5,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/428\/revisions"}],"predecessor-version":[{"id":1633,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/428\/revisions\/1633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/619"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}