{"id":439,"date":"2022-01-10T03:00:00","date_gmt":"2022-01-10T00:00:00","guid":{"rendered":"https:\/\/bionluk.com\/blog-test\/?p=439"},"modified":"2022-01-17T17:21:50","modified_gmt":"2022-01-17T14:21:50","slug":"yazilim-firmalari-seo","status":"publish","type":"post","link":"https:\/\/bionluk.com\/blog\/dijital-pazarlama\/yazilim-firmalari-seo","title":{"rendered":"Yaz\u0131l\u0131m Firmalar\u0131 \u0130\u00e7in SEO Rakiplerini Belirlemede 3 Kolay Ad\u0131m"},"content":{"rendered":"<p><a href=\"https:\/\/www.crunchbase.com\/discover\/organization.companies\/1d96afed604779092fe725905ba3c4c4\" target=\"_blank\" rel=\"noopener noreferrer\">Crunchbase\u2019e<\/a> g\u00f6re \u015fu an d\u00fcnyada tam tam\u0131na 22.600\u2019dan fazla Saas \u015firketi (yaz\u0131l\u0131m \u015firketi) oldu\u011funu biliyor muydun? Peki ya, Capterra\u2019da 800\u2019den fazla yaz\u0131l\u0131m kategorisi oldu\u011funu?&nbsp;<strong style=\"color: #00a575;\">Statista taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rma, <\/strong><a style=\"color: #00a575;\" href=\"https:\/\/www.statista.com\/statistics\/510333\/worldwide-public-cloud-software-as-a-service\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>yaz\u0131l\u0131m \u015firketleri end\u00fcstrisinin pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 2008&#8217;de 5,56 milyar dolar iken 2020&#8217;de 156 milyar dolar\u0131n \u00fczerine \u00e7\u0131kt\u0131\u011f\u0131n\u0131<\/strong><\/a><strong style=\"color: #00a575;\"> g\u00f6steriyor. <\/strong>Peki bu veriler bize ne anlatmaya \u00e7al\u0131\u015f\u0131yor? Asl\u0131nda basit. <strong>Yaz\u0131l\u0131m \u015firketleri aras\u0131ndaki rekabet her ge\u00e7en g\u00fcn daha da \u00e7eki\u015fmeli bir hale geliyor\u2026<\/strong><\/p>\n<p>Bir yaz\u0131l\u0131m \u015firketi olarak, sekt\u00f6r\u00fcn zirvesinde kalmak istiyorsan, SEO a\u00e7\u0131s\u0131ndan rekabet i\u00e7erisinde oldu\u011fun rakiplerini iyice tan\u0131mal\u0131 ve analiz etmelisin. Bu \u015fekilde, odaklan\u0131lacak i\u00e7erik stratejilerini, hedeflenecek anahtar kelimeleri ve elde edilecek backlink t\u00fcrlerini analiz etme f\u0131rsat\u0131 yakalayabilirsin. Haftal\u0131k blog yaz\u0131m\u0131zda, t\u00fcm bu anlatt\u0131klar\u0131m\u0131z\u0131 h\u0131zl\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirebilmenin \u00fc\u00e7 etkili yolunu aktarmaya \u00e7al\u0131\u015faca\u011f\u0131z. Haz\u0131rsan ba\u015flayal\u0131m \ud83e\udd29<\/p>\n<p><strong style=\"color: #00a575;\">\u201cBen bir yaz\u0131l\u0131m firmas\u0131y\u0131m, neden SEO rakiplerimi \u00f6nemsemeliyim?\u201d diyebilirsin.<\/strong><\/p>\n<p>E\u011fer SEO konusundaki en g\u00fc\u00e7l\u00fc rakiplerini yak\u0131ndan takip etmezsen, onlar SERP\u2019de (Search Engine Result Page\/ Arama Motoru Sonu\u00e7 Sayfas\u0131) ilk s\u0131ralarda yer almaya ba\u015flarken, sen \u00e7ok \u015fey ka\u00e7\u0131rmaya ba\u015flayabilirsin. Unutma, internet aramalar\u0131nda \u00f6n sayfalarda yer alabilmek sand\u0131\u011f\u0131ndan \u00e7ok daha \u00f6nemli.<\/p>\n<p>G\u00fcn\u00fcm\u00fczde \u00e7o\u011fu ihtiyac\u0131m\u0131za Google\u2019layarak ula\u015f\u0131yoruz. Bu bir \u00e7orap da olabilir, yaz\u0131l\u0131m hizmeti de\u2026 \ud83d\udc40<\/p>\n<ul>\n<li><strong style=\"color: #00a575;\">Kendi stratejini belirleme konusunda, rakiplerinin hedefledi\u011fi anahtar&nbsp;kelimeleri ve backlinklere nas\u0131l ula\u015ft\u0131klar\u0131n\u0131 analiz etmelisin.<\/strong><\/li>\n<\/ul>\n<p>Senin \u015firketin ile rekabet eden di\u011fer yaz\u0131l\u0131m firmalar\u0131n\u0131 analiz etmen, onlar\u0131n hedefledi\u011fi anahtar kelimeleri de \u00f6\u011frenebilmen a\u00e7\u0131s\u0131ndan sana yard\u0131mc\u0131 olabilir. Bu sayede, sen de nitelikli site trafi\u011fi olu\u015fturabilecek ve yaz\u0131l\u0131m \u015firketin i\u00e7in kullan\u0131c\u0131 kay\u0131tlar\u0131n\u0131 art\u0131rabilecek anahtar kelimelere odaklanabilme olana\u011f\u0131 yakalayabilirsin. \u00dcstelik bu ara\u015ft\u0131rma, senin firman i\u00e7in ger\u00e7ekle\u015ftirebilece\u011fin anahtar kelime analizi s\u00fcrecini de kolayla\u015ft\u0131rabilir. Ayr\u0131ca, SEO alan\u0131ndaki rakiplerini tan\u0131yabilmen, gap analizi (GAP analizi, durum analizi anlam\u0131na geliyor.) yapman\u0131n etkili yollar\u0131ndan biri olarak say\u0131l\u0131yor. Bu sayede, rakiplerinin elde ettikleri backlink t\u00fcrlerini ve bunlar\u0131 nereden temin ettiklerini \u00f6\u011frenebilirsin. Dolay\u0131s\u0131yla sen de, kendi \u00e7al\u0131\u015fmalar\u0131nda ba\u011flant\u0131 verme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksek olan alakal\u0131 web sitelerini belirleyebilirsin.<\/p>\n<ul>\n<li><strong style=\"color: #00a575;\">Rakiplerine kar\u015f\u0131 sahip oldu\u011fun rekabet avantaj\u0131n\u0131n fark\u0131na varabilirsin.<\/strong><\/li>\n<\/ul>\n<p>E\u011fer rakiplerini iyi tan\u0131mazsan, i\u015fini b\u00fcy\u00fctmek i\u00e7in odaklanaca\u011f\u0131n SEO f\u0131rsatlar\u0131n\u0131n da fark\u0131na varamayabilirsin. \u00d6rne\u011fin rakiplerinin y\u00fcksek hacimli arama anahtar kelimelerine ya da d\u00f6n\u00fc\u015f\u00fcm hunisine odakland\u0131klar\u0131n\u0131 ele alal\u0131m. E\u011fer sen de t\u00fcm bu verileri elde edebilmek i\u00e7in analizlerine ba\u015flarsan, kendine rekabet avantaj\u0131 sa\u011flayabilirsin.<\/p>\n<ul>\n<li><strong style=\"color: #00a575;\">B\u00fcy\u00fcme ve d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 rakiplerini tan\u0131yabilirsin.<\/strong><\/li>\n<\/ul>\n<p>Bir\u00e7ok yaz\u0131l\u0131m \u015firketi, web sitelerinde yer alan blog g\u00f6nderilerini, a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131 ve \u00fcr\u00fcn sayfalar\u0131n\u0131 d\u00f6n\u00fc\u015f\u00fcm sa\u011flamak i\u00e7in belirli periyodlarla optimize ediyor. Bunun nedeni, b\u00fcy\u00fcme \u00f6l\u00e7\u00fct\u00fcn\u00fc web siteleri \u00fczerinden ger\u00e7ekle\u015fen \u00fcye say\u0131s\u0131 ve \u00f6deme yapan m\u00fc\u015fterilerin adedi olarak almalar\u0131 diyebiliriz. Sen de SEO rakiplerini tan\u0131yarak, onlar\u0131n hangi CTA\u2019lardan (Call to Action\/Harekete Ge\u00e7irici Butonlar\/ \u0130ndir, Takip et, Be\u011fen, Sat\u0131n Al, Daha Fazla Bilgi Al gibi d\u00fc\u011fmeler diyebiliriz) ve butonlardan d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131\u011f\u0131n\u0131 analiz edebilir bunu kendi web sitene uygulayabilirsin.<\/p>\n<h2>Yaz\u0131l\u0131m Firmana Dair Kendi SEO Rakiplerini Belirlemede Sana Yard\u0131mc\u0131 Olacak 3 \u0130pucu<\/h2>\n<h3>SEO Ara\u00e7lar\u0131n\u0131 Kullan<\/h3>\n<p>SEO ara\u00e7lar\u0131n\u0131n bir\u00e7ok web sitesi fazlaca miktarda veriye eri\u015fimi mevcut. \u00dcstelik bu ara\u00e7lar, arad\u0131\u011f\u0131n bilgileri senin kullan\u0131m\u0131n i\u00e7in analiz edip kategori kategori ay\u0131r\u0131yorlar. Do\u011fal olarak t\u00fcm bu veriler, senin de rakiplerinin stratejilerini analiz edebilmen ad\u0131na olduk\u00e7a yard\u0131mc\u0131 oluyor.<\/p>\n<p>\u00d6rne\u011fin, SEMrush, i\u015fletmen i\u00e7in potansiyel rakipler bulabilmene yard\u0131mc\u0131 olan Market Explorer arac\u0131na sahip bir platform. Ahrefs ise Site Explorer (Site Gezgini) arac\u0131nda rekabet eden bir etki alan\u0131 raporuna sahip. \u201cBu \u00f6zellik ne i\u015fime yarayacak?\u201d diye sorabilirsin.<\/p>\n<p>Hemen a\u00e7\u0131klayal\u0131m; s\u0131ralad\u0131\u011f\u0131n anahtar kelimelerin t\u00fcr\u00fcne g\u00f6re kendi yaz\u0131l\u0131m \u015firketinle rekabet eden web sitelerini belirlemen konusunda olduk\u00e7a yard\u0131mc\u0131 olabilen bir \u00f6zellik oldu\u011fu s\u00f6yleyebiliriz.<\/p>\n<p>Yaz\u0131l\u0131m \u015firketinin SEO rakiplerini belirleyebilmek ad\u0131na <a href=\"https:\/\/analytics.moz.com\/pro\/keyword-explorer\/true-competitor\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cMoz Pro\u201d arac\u0131n\u0131n \u201cTrue Competitor\u201d <\/a>\u00f6zelli\u011fini de kullanabilirsin. Peki bu arac\u0131 nas\u0131l kullanacaks\u0131n? \u015e\u00f6yle; Moz&#8217;dan firman\u0131n en g\u00fc\u00e7l\u00fc SEO rakiplerini belirlemesini talep etti\u011fini varsayal\u0131m. Bu ara\u00e7la, bilgileri birka\u00e7 saniye i\u00e7inde bulabilmen m\u00fcmk\u00fcn.<\/p>\n<p><strong style=\"color: #00a575;\">Yapman gereken ilk \u015fey, araca a\u015fa\u011f\u0131daki ayr\u0131nt\u0131lar\u0131 girmek:<\/strong><\/p>\n<p>\u2022 Preferred Market: Hedefledi\u011fin belirli konum<\/p>\n<p>\u2022 Domain Type: Etki alan\u0131 t\u00fcr\u00fc<\/p>\n<p>\u2022 Domain Name: Web sitenin URL&#8217;si<\/p>\n<p><strong>Bu bilgileri girip &#8220;Find Competitors&#8221; (Rakipleri Bul) butonuna t\u0131klad\u0131\u011f\u0131nda, 25 rakipten olu\u015fan bir listeye ula\u015fabilirsin:<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/gcdn.bionluk.com\/uploads\/message\/db66747c-1008-4031-b674-dbc86400866e.png\"><\/p>\n<p>Anlayaca\u011f\u0131n \u00fczere, SERP&#8217;lerde (Arama Motoru Sonu\u00e7 Sayfalar\u0131nda) \u201cMoz\u201d ile rekabet eden web siteleri yaln\u0131zca yaz\u0131l\u0131m markalar\u0131yla s\u0131n\u0131rl\u0131 de\u011fil. <strong>A\u015fa\u011f\u0131daki \u015fekilde s\u0131ralayal\u0131m:<\/strong><\/p>\n<ul>\n<li>Google<\/li>\n<li><a href=\"https:\/\/www.searchenginejournal.com\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Journal<\/a><\/li>\n<li><a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener noreferrer\">Hubspot<\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Land<\/a><\/li>\n<li><a href=\"https:\/\/www.wordstream.com\" target=\"_blank\" rel=\"noopener noreferrer\">Wordstream<\/a><\/li>\n<li><a href=\"https:\/\/backlinko.com\" target=\"_blank\" rel=\"noopener noreferrer\">Backlinko<\/a><\/li>\n<\/ul>\n<p><strong>Bu arac\u0131n ayn\u0131 zamanda rakiplerini filtrelemek i\u00e7in Overlap (\u00d6rt\u00fc\u015fme) ve Rivalry (Rekabet) metriklerine de sahip oldu\u011funu es ge\u00e7meyelim.<\/strong><\/p>\n<p>\u00d6rt\u00fc\u015fme metri\u011fi, Google\u2019\u0131n ilk sayfas\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flayabilmek ad\u0131na hem senin hem de rakip firmalar\u0131n hedefledi\u011fi ayn\u0131 anahtar kelimeleri&nbsp;filtreliyor.&nbsp;Rakip metri\u011fi ise yaz\u0131l\u0131m \u015firketinle en alakal\u0131 rakipleri belirlemek i\u00e7in CTA (Call to Action \u2013 yukar\u0131da a\u00e7\u0131klam\u0131\u015ft\u0131k), DA puan\u0131 (Domain authority \/Domain Otoritesi), payla\u015f\u0131lan anahtar kelimelerin hacmi vb. gibi fakt\u00f6rleri kullan\u0131yor.<\/p>\n<p><strong>En g\u00fc\u00e7l\u00fc SEO rakiplerini belirledikten sonra, hedefledikleri anahtar kelimeleri \u00f6\u011frenebilmen ad\u0131na maksimum 2 adedinin derinlemesine analizini yapabilece\u011fini unutma <\/strong>\u2618\ufe0f<\/p>\n<h3>Yeni ve Mevcut M\u00fc\u015fterilerinle Anket Yap<\/h3>\n<p>Potansiyel m\u00fc\u015fterin yaz\u0131l\u0131m \u015firketin i\u00e7in web sitende \u00fcyelik kayd\u0131 olu\u015fturuyorsa, senin \u015firketin ile ilerlemeye karar vermeden \u00f6nce di\u011fer se\u00e7enekleri de y\u00fcksek ihtimalle de\u011ferlendirmi\u015f veya deneyimlemi\u015ftir.<\/p>\n<p>Takdir edersin ki bu durum, do\u011frudan ve dolayl\u0131 rakiplerinin kimler oldu\u011fu hakk\u0131nda da potansiyel m\u00fc\u015fterinin bir fikri oldu\u011funu g\u00f6sterir. Bu konuyu netle\u015ftirmek i\u00e7in potansiyel m\u00fc\u015fterinle ileti\u015fime ge\u00e7meli, ve daha \u00f6nce hangi firmalarla \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131, hizmetlerinden memnun kal\u0131p kalmad\u0131\u011f\u0131n\u0131, firman\u0131n art\u0131 ve eksi y\u00f6nlerinin neler oldu\u011funu sorabilirsin.<\/p>\n<p><strong>Bu s\u00fcre zarf\u0131nda m\u00fc\u015fterilerine a\u015fa\u011f\u0131daki sorular\u0131 sormay\u0131 deneyebilirsin <\/strong>\ud83d\udc47\ud83c\udffb<\/p>\n<ul>\n<li>Bizimle ilerlemeden \u00f6nce i\u00e7in hangi tool\u2019lar\u0131 (ara\u00e7lar\u0131) kullan\u0131yordunuz?<\/li>\n<li>Daha \u00f6nce hi\u00e7 tool kullanmad\u0131ysan\u0131z, sorunlar\u0131n\u0131z\u0131 nas\u0131l \u00e7\u00f6z\u00fcme kavu\u015fturdunuz?<\/li>\n<li>\u00dcr\u00fcn\u00fcm\u00fcz\u00fc deneyimlemek i\u00e7in ilginizi \u00e7eken unsur neydi?<\/li>\n<li>\u015eu anda ihtiyac\u0131n\u0131z olan \u015feyin bizimki gibi bir tool oldu\u011funu ne zaman ve nas\u0131l anlad\u0131n\u0131z?<\/li>\n<li>\u00dcr\u00fcn\u00fcm\u00fcze karar vermek i\u00e7in ne kadar ara\u015ft\u0131rma yapt\u0131n\u0131z? Ara\u015ft\u0131rma s\u00fcrecinde ke\u015ffetti\u011finiz di\u011fer benzer ara\u00e7lar nelerdir?<\/li>\n<\/ul>\n<h2>Yaz\u0131l\u0131m \u015eirketinin \u00d6zelliklerini Hedefleyen Bir Google Aramas\u0131 Yap<\/h2>\n<p>Firman\u0131n geli\u015ftirdi\u011fi yaz\u0131l\u0131m sisteminin \u00e7\u00f6zd\u00fc\u011f\u00fc kullan\u0131m \u00f6rnekleri, \u00f6zellikler ve sorunlar i\u00e7in bir Google aramas\u0131 yapmak, en g\u00fc\u00e7l\u00fc SEO rakiplerini belirlemenin verimli yollar\u0131ndan bir tanesi. Neden dersen, Google&#8217;da \u00fcst s\u0131ralarda yer alan \u00e7o\u011fu \u015firketin SEO\u2019ya yat\u0131r\u0131m yapt\u0131\u011f\u0131n\u0131 bu sayede anlayabilirsin.<\/p>\n<h2>&#8220;related:website\u201d Taramas\u0131 \u0130le Geli\u015fmi\u015f Arama \u00d6zelli\u011fini Kullanabilirsin<\/h2>\n<p>Bu arama sistemi, Google&#8217;da arad\u0131\u011f\u0131n web sitesi ile ilgili olan di\u011fer web sitelerini sana g\u00f6sterir.<\/p>\n<p>Salesforce.com\u2019a benzer, di\u011fer web sitelerini aramak istedi\u011fini varsayal\u0131m. Bunun i\u00e7in Google&#8217;a \u201crelated:salesforce.com\u201d yazarak arama yapabilirsin. Birinci sayfada \u00e7\u0131kan sonu\u00e7lar, SalesForce&#8217;un en g\u00fc\u00e7l\u00fc SERP (Search Engine Result Page\/ Arama Motoru Sonu\u00e7 Sayfas\u0131) rakiplerinden baz\u0131lar\u0131d\u0131r:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/gcdn.bionluk.com\/uploads\/message\/11ca312d-829f-40b0-a7c3-399476784c69.png\"><\/p>\n<h2>Yaz\u0131l\u0131m\u0131n\u0131n Kullan\u0131m \u015eekline Benzer Di\u011fer \u00d6rnekleri Analiz Et<\/h2>\n<p>Geli\u015ftirdi\u011fin yaz\u0131l\u0131m, yaz\u0131l\u0131m \u015firketlerinin yeni kullan\u0131c\u0131lar\u0131n dahil edilmesine ve etkinle\u015ftirmesine yard\u0131mc\u0131 oluyorsa, temel kullan\u0131m durumlar\u0131ndan biri \u201cuser onboarding\u201d (kullan\u0131c\u0131 kar\u015f\u0131lama)d\u0131r.<\/p>\n<p>Google&#8217;da &#8220;user onboarding software&#8221; (kullan\u0131c\u0131 kar\u015f\u0131lama) aramas\u0131 yaparsan, anahtar kelime i\u00e7in teklif veren veya s\u0131ralamada yer alan rakipleri g\u00f6zlemleyebilirsin.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/gcdn.bionluk.com\/uploads\/message\/611aee5b-5502-432d-b1bb-e3a728731516.png\"><\/p>\n<p><strong>Google&#8217;da bu kullan\u0131m durumunu hedefleyen web sitelerinden baz\u0131lar\u0131 ise a\u015fa\u011f\u0131daki \u015fekilde\ud83d\udc47\ud83c\udffb<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.appcues.com\" target=\"_blank\" rel=\"noopener noreferrer\">Appcues<\/a><\/li>\n<li><a href=\"https:\/\/userpilot.com\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a><\/li>\n<li><a href=\"https:\/\/www.apty.io\" target=\"_blank\" rel=\"noopener noreferrer\">Apty<\/a><\/li>\n<li><a href=\"https:\/\/userflow.com\" target=\"_blank\" rel=\"noopener noreferrer\">Userflow<\/a><\/li>\n<\/ul>\n<p>Bunlar\u0131n yan\u0131 s\u0131ra, belli anahtar kelimeler i\u00e7in <strong>Google&#8217;\u0131n ilk sayfas\u0131nda yer alabilmek ad\u0131na reklam veren yaz\u0131l\u0131m \u015firketlerinin de mevcut oldu\u011funu unutmamal\u0131s\u0131n.<\/strong><\/p>\n<h2>Yaz\u0131l\u0131m \u015eirketi \u00d6zelliklerini Ara\u015ft\u0131r<\/h2>\n<p>Moz arac\u0131n\u0131n temel \u00f6zelliklerinden biri \u201cs\u0131ralama izleme\u201d \u00f6zelli\u011fidir. Benzer \u00f6zelli\u011fe sahip di\u011fer web sitelerini belirlemek i\u00e7in ilgili anahtar kelimeyi Google arama \u00e7ubu\u011funa girebilirsin.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/gcdn.bionluk.com\/uploads\/message\/71ff161b-b6c6-4acb-8299-68a364d352a9.png\"><\/p>\n<p><strong>Moz&#8217;un yan\u0131 s\u0131ra, bu \u00f6zelli\u011fi kullanabilmek i\u00e7in di\u011fer rakip web siteleri de a\u015fa\u011f\u0131daki gibi\ud83d\udc47\ud83c\udffb<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.link-assistant.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Link-Assistant <\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/tr\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a><\/li>\n<li><a href=\"https:\/\/www.ranktracker.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rank Tracker<\/a><\/li>\n<li><a href=\"https:\/\/www.spyfu.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Spyfu<\/a><\/li>\n<li><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEMrush<\/a><\/li>\n<\/ul>\n<h2>Yaz\u0131l\u0131m \u0130\u015flerini Ger\u00e7ekle\u015ftirilecek Aksiyona Y\u00f6nelik Arama&nbsp;Yap (JTBD \u2013 Jobs To Be Done)<\/h2>\n<p>\u00d6rne\u011fin online bir video d\u00fczenleme yaz\u0131l\u0131m\u0131 geli\u015ftirdi\u011fini varsayal\u0131m, hedef kitlenin y\u00f6neltece\u011fi en b\u00fcy\u00fck sorulardan biri \u201cVideoya nas\u0131l resim eklenir?\u201d de\u011fil midir?<\/p>\n<p><strong style=\"color: #00a575;\">Bu sorgu i\u00e7in bir Google aramas\u0131 yaparsan, a\u015fa\u011f\u0131dakine benzeyen bir sonu\u00e7la kar\u015f\u0131la\u015fman olduk\u00e7a muhtemel:<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/gcdn.bionluk.com\/uploads\/message\/68e03b9b-49ff-4540-9289-fc685c9763c7.png\"><\/p>\n<p><strong>Bu veri, online video d\u00fczenleme alan\u0131ndaki en g\u00fc\u00e7l\u00fc SEO rakiplerinden baz\u0131lar\u0131n\u0131n a\u015fa\u011f\u0131dakiler oldu\u011funu g\u00f6sterebilir:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.kapwing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kapwing <\/a><\/li>\n<li><a href=\"https:\/\/www.veed.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Veed<\/a><\/li>\n<li><a href=\"https:\/\/online-video-cutter.com\/tr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Online Video Cutter<\/a><\/li>\n<li><a href=\"https:\/\/flixier.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Flixier<\/a><\/li>\n<li><a href=\"https:\/\/www.movavi.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Movavi <\/a><\/li>\n<\/ul>\n<p>\u00d6zetlemek gerekirse; rekabet etti\u011fin yaz\u0131l\u0131m \u015firketlerini tan\u0131m\u0131yorsan, onlar\u0131n olduk\u00e7a gerisinde kalabilir ve potansiyel i\u015f olanaklar\u0131n\u0131 ka\u00e7\u0131rabilirsin.<\/p>\n<p><strong style=\"color: #00a575;\">Bu yaz\u0131m\u0131zda, sana bir yaz\u0131l\u0131m markas\u0131 olarak en g\u00fc\u00e7l\u00fc SEO rakiplerini belirlemenin \u00fc\u00e7 etkili yolunu aktarmaya \u00e7al\u0131\u015ft\u0131k. K\u0131saca maddeler halinde de \u00f6zetleyelim:<\/strong><\/p>\n<ul>\n<li>Rakiplerini bulmak ve hedefledikleri anahtar kelimeleri analiz edebilmek i\u00e7in Moz gibi SEO yaz\u0131l\u0131mlar\u0131n\u0131 kullanabilirsin.<\/li>\n<li>Yeni ve potansiyel m\u00fc\u015fterilerine daha \u00f6nceki yaz\u0131l\u0131m \u015firketi deneyimlerin sorabilir, kar\u015f\u0131la\u015ft\u0131klar\u0131 sorun ve \u00e7\u00f6z\u00fcmleri sana aktarmalar\u0131n\u0131 sa\u011flayarak, rakiplerinin durumunu analiz edebilirsin.<\/li>\n<li>Geli\u015ftirdi\u011fin yaz\u0131l\u0131m t\u00fcr\u00fcn\u00fcn \u00f6zelliklerini ve kullan\u0131m \u00f6rneklerini Google&#8217;da arayabilirsin. Bu sana SERP&#8217;lerde (Arama Motoru Sonu\u00e7 Sayfalar\u0131nda) markanla rekabet edebilecek \u015firketleri g\u00f6sterecektir.<\/li>\n<\/ul>\n<p><strong><em>*Bu yaz\u0131, adreste yer alan <\/em><\/strong><a href=\"https:\/\/moz.com\/blog\/identify-saas-brand-competitors\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>orijinal yaz\u0131 \u00fczerinden<\/em><\/strong><\/a><strong><em> adapte edildi.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yaz\u0131l\u0131m firmalar\u0131 i\u00e7in dijital pazarlama stratejisinde \u00f6nemli bir yer tutan  SEO \u00e7al\u0131\u015fmalar\u0131nda dikkat etmen gerekenler ve sana h\u0131z kazand\u0131racak 3 ad\u0131m\u0131 derledik.<\/p>\n","protected":false},"author":1,"featured_media":571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[5],"tags":[31,30,32],"uagb_featured_image_src":{"full":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/saas_seo_rakip.jpeg",1056,600,false],"thumbnail":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/saas_seo_rakip-150x150.jpeg",150,150,true],"medium":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/saas_seo_rakip-300x170.jpeg",300,170,true],"medium_large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/saas_seo_rakip-768x436.jpeg",768,436,true],"large":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/saas_seo_rakip-1024x582.jpeg",1024,582,true],"1536x1536":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/saas_seo_rakip.jpeg",1056,600,false],"2048x2048":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/saas_seo_rakip.jpeg",1056,600,false],"ruki-hero-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/saas_seo_rakip.jpeg",1056,600,false],"ruki-single-uncropped-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/saas_seo_rakip.jpeg",1056,600,false],"ruki-single-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/saas_seo_rakip.jpeg",1056,600,false],"ruki-single-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/saas_seo_rakip.jpeg",1056,600,false],"ruki-single-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/saas_seo_rakip.jpeg",1056,600,false],"ruki-landscape-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/saas_seo_rakip-900x600.jpeg",900,600,true],"ruki-portrait-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/saas_seo_rakip-600x600.jpeg",600,600,true],"ruki-square-image":["https:\/\/bionluk.com\/blog\/wp-content\/uploads\/2022\/01\/saas_seo_rakip-600x600.jpeg",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/bionluk.com\/blog\/author\/admin"},"uagb_comment_info":0,"uagb_excerpt":"Yaz\u0131l\u0131m firmalar\u0131 i\u00e7in dijital pazarlama stratejisinde \u00f6nemli bir yer tutan SEO \u00e7al\u0131\u015fmalar\u0131nda dikkat etmen gerekenler ve sana h\u0131z kazand\u0131racak 3 ad\u0131m\u0131 derledik.","_links":{"self":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/439"}],"collection":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/comments?post=439"}],"version-history":[{"count":3,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/439\/revisions"}],"predecessor-version":[{"id":1158,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/posts\/439\/revisions\/1158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media\/571"}],"wp:attachment":[{"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/media?parent=439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/categories?post=439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bionluk.com\/blog\/wp-json\/wp\/v2\/tags?post=439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}